Bernadette Jiwa: The Difference Model

from How She Really Does It. · host Koren

Mass advertising. We are constantly interrupted with sales messages. In 2013 we spent $500 billion globally on advertising. Is it working? Bernadette Jiwa is the author of three #1 Amazon Bestsellers on marketing, Make Your Idea Matter and The Fortune Cookie Principle and her latest book Difference: The one-page method for reimagining your business and reinventing your marketing. She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world, helping them to apply difference thinking to their businesses so they can intentionally craft and tell brand stories that communicate their difference. Bernadette s blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012 and she has been described as the female Seth Godin of the marketing world . Bernadette is here to discuss the Difference and why story is so important in building your business. "It isn't the person with the best idea who wins; it's the person who has the greatest understanding of what really matters to people." ~ Bernadette Jiwa, Difference LISTEN HERE In this interview we discuss: What is the difference? Principles Learning how to see Focus groups Where does their story and your story line up? Numbers are the wrong metric Storytelling for connection and why? Two takeways Mentioned in this Podcast Bernadette's website Difference book The Fortune Cookie Principle book Make Your Idea Matter book Black Milk Clothing smiling, The post Bernadette Jiwa: The Difference Model appeared first on howshereallydoesit.com.

Episode metadata supplied by the publisher feed · Published Apr 4, 2014

NOW PLAYING

0:00 55:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

Similar Podcasts

Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t Chewing the Fat with WorkForge WorkForge Bite-Sized Conversations for Building a Stronger Workforce Welcome to Chewing the Fat, a podcast delving deep into the world of food manufacturing. Dive into real conversations around critical topics like staffing, retention, onboarding, and career development in this essential industry. Subscribe now to gain insights from your peers, subject matter experts and more on the biggest issues facing food manufacturers today: -Hiring and retaining employees -Addressing the challenges of the Silver Tsunami -Improving time to productivity of new employees -Engaging employees from hire to retire And more... Tune in to Chewing the Fat, a WorkForge podcast, and join the conversation on how to build and sustain a resilient, high-performing workforce in food manufacturing.

Frequently Asked Questions

How long is this episode of How She Really Does It.?

This episode is 55 minutes long.

When was this How She Really Does It. episode published?

This episode was published on April 4, 2014.

What is this episode about?

Can I download this How She Really Does It. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!