Bernhardt's CEO: 'Furniture is a fashion business'

from Business of Home Podcast · host Business of Home

Founded in 1889, Bernhardt one of the oldest family-owned furniture companies in America (if not the oldest). However, under CEO Alex Bernhardt Jr.’s leadership, the company hasn’t leaned on its heritage—instead, it’s focused on aesthetics and staying ahead of the design curve. On this episode of the podcast, Bernhardt speaks about why he’s not stressed by dupes, why he believes the pandemic ate through eight or nine years of business, and why furniture is above all a fashion industry.This episode is sponsored by LoloiLINKSBernhardtDennis ScullyBusiness of Home

Episode metadata supplied by the publisher feed · Published Jul 1, 2024

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Alex Bernhardt Jr. shares the remarkable story of his company's history, and why he's leaning into design, not heritage

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Bernhardt's CEO: 'Furniture is a fashion business'

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