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Best of LinkedIn: Channel Marketing CW 15/ 16 episode artwork

EPISODE · Apr 21, 2026 · 19 MIN

Best of LinkedIn: Channel Marketing CW 15/ 16

from Best of LinkedIn: Strategic B2B Marketing · host Thomas Allgeyer, Frenus GmbH

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigorous data hygiene rather than vague strategic alliances. Key themes include the rising dominance of hyperscaler marketplaces like AWS, Microsoft, and Google Cloud, which are reshaping how software is transacted and co-sold globally. Practical advice throughout the text highlights the need to move beyond vanity metrics towards account-level outcomes and repeatable go-to-market motions. Additionally, the sources detail various industry events and new tool launches designed to help partners navigate these structural changes and leverage AI as a strategic multiplier. Ultimately, the collection argues that customer-centricity and human relationships remain the essential foundations for scaling high-performance partner programs. This podcast was created via Google NotebookLM.

Episode metadata supplied by the publisher feed · Published Apr 21, 2026

What this episode covers

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigorous data hygiene rather than vague strategic alliances. Key themes include the rising dominance of hyperscaler marketplaces like AWS, Microsoft, and Google Cloud, which are reshaping how software is transacted and co-sold globally. Practical advice throughout the text highlights the need to move beyond vanity metrics towards account-level outcomes and repeatable go-to-market motions. Additionally, the sources detail various industry events and new tool launches designed to help partners navigate these structural changes and leverage AI as a strategic multiplier. Ultimately, the collection argues that customer-centricity and human relationships remain the essential foundations for scaling high-performance partner programs. This podcast was created via Google NotebookLM.

PodParley-generated summary based on available episode metadata and transcript content.

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Best of LinkedIn: Channel Marketing CW 15/ 16

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Frequently Asked Questions

How long is this episode of Best of LinkedIn: Strategic B2B Marketing?

This episode is 19 minutes long.

When was this Best of LinkedIn: Strategic B2B Marketing episode published?

This episode was published on April 21, 2026.

What is this episode about?

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Best of LinkedIn: Strategic B2B Marketing episode?

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