Best of Season One: Make your talent acquisition process unforgettable by understanding how marketing, talent acquisition, and core human needs converge w Meqa Smith

We're thrilled to be celebrating one of our most popular episodes from Season 1. This episode really captured the attention of our listeners, and we couldn't be happier to revisit it and share it with new listeners too!Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!Episode Chapters00:19 Who is Meqa Smith?04:01 The similarities between marketing and talent acquisition05:45 How can companies optimize talent attraction07:45 The human operating system09:55 What every human needs11:12 Understanding what you’re actually offering employees14:24 How do you package up and promote jobs using the seeking system17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates21:45 Don’t make a job description a job ad25:02 Create a brand that stands for something26:40 The key to talent attraction is having a brand and mission people can buy in to30:02 Tactical steps to changing your company’s mission and purpose to align with human needs35:33 The similarities between recruitment and dating39:50 Using a human voice in job descriptions43:30 You need to have 3-5 distinct values you can operationalize Thank you to our sponsor, SecureVision, for making this show possible!  Follow us:https://www.linkedin.com/company/82436841/SecureVision: #1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!