Best Of The Buzz 2024

2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel for marketing gold that you can use to crush it in 2025.Let’s make this year your best yet!00:00–00:29 Intro Sequence00:30–01:24 [Ajay] A Website’s Ranking is Critical01:25–02:13 [Henry] How Website Design Impacts User Experience02:14–03:33 [Alcira] Google Ads in a Nutshell03:34–04:37 [Alcira] Key Google Ads Dependencies04:38–05:12 [Henry] Google Business Profile: Organic vs. Paid Advertising05:13–05:44 [Henry] The Power of Google Business Profile Reviews05:45–06:11 [Ajay] Why Consistent Reviews Matter for GBP06:12–08:03 [Ajay] Local Services Ads Simplified08:04–08:56 [Ajay] What Sets Meta/Facebook Apart from Google08:57–09:41 [Henry] Industry-Specific Advice & NAP Consistency09:42–10:22 [Ajay] OpenAI: A Disruptor to the Status Quo10:23–10:58 [Ajay] The Website as an Authority Factor for AI10:59–13:22 [Corain] Why Marketing is an Investment Worth Paying For13:23–15:15 [Henry] The Story of Our Time: Battle for User Experience15:16–15:41 [Ajay] Google Business Profile: Beyond the Basics15:42–16:33 [Aleyna] GBP Delivers Calls – and More!16:34–17:50 [Ajay] Local Services Ads: The Automatic Crediting Update17:51–18:22 [Ajay] Embracing AI & Machine Learning – The Future is Here18:23–19:00 [Ajay] Verified GBP: A New Requirement for LSA19:01–19:48 [Ajay] The Care & Strategy in OMG’s Product Stack19:49–20:41 [Ajay] Why Google Introduced a Grace Period for Verified GBP20:42–21:15 [Henry] Towing & Automotive: The Necessity of LSA for Success21:16–21:35 Outro SequenceGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com