Google Business Buzz

In this episode of the Google Business Buzz podcast, Henry and Chris break down how the massive rollouts of Google AI Overviews (Gemini) and the surge in Meta Ads are reshaping the local search landscape for small businesses.If you are a business owner wondering why your click-through rates (CTR) are fluctuating or why AI-driven automated campaigns are taking over, this jargon-free guide is exactly what you need. Learn how to optimize your technical SEO, leverage conversational content, and find your ideal clients across both Google and Meta platforms. If you find this video helpful, don't forget to LIKE, SUBSCRIBE, and COMMENT with your thoughts on how AI is impacting your business!Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Welcome back to another episode of Google Business Buzz! This week, Henry Heredia and Chris Blake dive into the rapidly changing landscape of Google’s Search Engine Results Pages (SERPs) and how AI is completely transforming the way local businesses get found online.Have you noticed your Google Business Profile (GBP) getting pushed down the page? Or worse, that your direct "Call" buttons are disappearing on mobile? Henry and Chris break down the shocking recent data (including a study showing 4 out of 5 map pack searches now lack a call button) and discuss why Google's ecosystem is shifting heavily toward a "pay-to-play" model with Local Services Ads (LSA).Plus, we explore how AI Overviews (like Gemini and ChatGPT) are pulling data from entirely new places like Facebook, Yelp, and Instagram. If you're a local business owner or a marketing DIYer, this episode is a wake-up call: relying on just one platform is no longer enough. You have to be everywhere.In This Episode, We Cover:00:00 Upgraded setups, new podcast etiquette, and welcoming you back!00:45 The disappearing GBP call buttons and wild changes to Google SERPs.02:25 Desktop vs. Mobile: How AI overviews and LSAs are altering search results.04:50 Why ChatGPT and Gemini make omnichannel marketing (Yelp, Facebook, Instagram) crucial for local SEO.11:00 Why classic Google search is still the undisputed juggernaut, despite the rise of AI.12:40 Social media targeting, hyper-personalized ads, and the truth about your phone "listening" to you.15:40 Website traffic vs. qualified leads: When and how to use retargeting ads.17:50 A recent Small Biz Edge study reveals 80% of Map Pack searches have lost their call buttons.19:00 The rise of conversational, long-tail searches and why you need to adapt.Stay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/LinkedIn: https://www.linkedin.com/company/omg-national/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Unlock the secrets to dominating local search results in 2026. If you're a small business owner facing declining calls, this episode reveals why paid advertising on Google is now essential.Join Henry Heredia and Chris Blake as they explore the radical shifts in the search landscape. Discover strategies to stay ahead, from leveraging AI-enhanced results to mastering local service ads and Google Ads. Learn how targeted PPC campaigns can deliver high-quality leads at a fraction of traditional costs.We share real-world examples and concrete tactics to optimize your campaigns and convert clicks into customers. Whether you're starting out or refining your strategy, this episode equips you with insights to grow your local presence and boost revenue.Don't get left behind—hit play now.Stay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/LinkedIn: https://www.linkedin.com/company/omg-national/#LocalServiceAds#LeadGeneration#SearchMarketing#DigitalMarketing2026#GoogleAdvertising#SmallBusinessOwner#LocalBusiness#BusinessGrowth#MarketingTips#MoreLeadsGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Is your phone ringing less? Has your Google Business Profile vanished?In this episode of Google Business Buzz, hosts Henry Heredia and Christopher Blake dive deep into the chaotic landscape of Google Business Profiles (GBP) in 2026. From the sudden rise in verification loops and suspensions to the controversial removal of the "Call" button on organic results, we uncover exactly what is happening to small businesses.Google is changing the rules. We discuss why the platform is moving toward a "Pay to Play" model, the absolute necessity of Local Services Ads (LSA), and why "beneficial content" is the only way to survive the AI revolution. Whether you are a plumber, a lawyer, or a window tinter, this episode reveals the transparency you need to adopt to stay visible.0:00 - Intro: Welcome to Google Business Buzz0:42 - The Current State of GBP: Suspensions & Verifications2:03 - "Google Doesn't Discriminate": Why Big & Small Biz Get Flagged4:38 - The Struggle with Google Support & Appeals6:40 - The "Pay to Play" Shift: Removal of the Call Button7:58 - Why You Need Local Services Ads (LSA)9:00 - Real Life Example: How Customers Choose (The Window Tint Story)11:35 - The Future of Search: Customer Experience & AI13:00 - Why You Must Be Transparent About Pricing16:05 - Google's AI "Random Checks" & Default Settings17:15 - "SEO Slop" vs. Beneficial Content18:48 - Final Advice: Play by the Rules or Get Left BehindGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

 Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.Chapters & Titles0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion0:30 📈 The Evolving Google Ads Landscape1:09 🥊 Increased Competition & Lead Challenges2:34 💰 Pay-to-Play: Sponsored Ads on Google Search3:41 🌐 Beyond Search: Display & Retargeting Explained6:26 💸 Rising Lead Costs & Understanding ROI9:29 ✨ User Experience: Outranking Just Ad Spend12:03 ❤️ Google's Priority: User Experience is Key12:44 🛠️ The Ideal Home Service Product Stack16:14 ✅ Final Advice: Trust, Patience & Smart InvestmentGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours.We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight!In this episode, you'll learn:Why Google is cracking down on profiles to improve user trust and fight spam.The common mistakes that get legitimate businesses suspended and how to avoid them.How to navigate frustrating Google Support and communicate effectively.How to properly document your business to prove your legitimacy to Google.Why a verified GBP is more important than ever in the era of AI search.Struggling with a suspension or want to bulletproof your Google Business Profile? We can help.Call our experts for a free consultation at 800-789-4619.Visit our website: https://omgnational.com/contact/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025.Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta's AI uses your authentic content to find your perfect customer, and why simply "feeding the beast" with genuine, in-the-field content can generate thousands of leads for your small business. 🚀This is a must-watch for any business owner looking to master Facebook Ads, Instagram Ads, and understand the future of digital marketing.In this episode, we break down:✔️ The "Golden Age" of Facebook targeting and why it's over.🎯 Why "Creative is the New Targeting" and what that means for your ads.🤖 How to "Feed the Beast" and let Meta's AI do the heavy lifting.📈 The power of authentic, low-effort content to generate massive leads.💡 The surprising connection between your social media activity and your Google ranking.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore why having a strong, consistent online presence across your website, Google Business Profile, and social media is more critical than ever to "feed the AI" and attract new customers.If you're a small business owner, this is a must-watch to understand how to adapt, survive, and thrive in the new age of AI-driven marketing! 💡 Want to see how your business can leverage AI marketing?Get a FREE analysis from the experts at OMG National, a Google Premier Partner and Meta Business Partner since 2010.Visit us: https://www.omgnational.com/📲 Connect with us:Facebook:   / omgnational  LinkedIn:   / omg-national  #AIMarketing #DigitalMarketing #SmallBusiness #GoogleAds #MetaForBusinessChapters:0:00 🚀 The Time to Jump on AI is NOW!0:29 🎙️ Welcome & Meet the Marketing Experts1:41 📈 The Evolution of Small Business Marketing (And How AI is Changing It)4:25 🌐 From SEO to "Search EVERYWHERE Optimization"5:21 🤯 How Consumers REALLY Use AI to Find Your Business8:38 🤖 The AI Revolution in Google Ads & Meta Ads12:17 🎨 Why "Creative is the New TargetiGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before.Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about:🔍 How AI is changing how customers search for your business, making direct website relevance paramount.💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility.📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this.🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots.📊 The direct link between website quality and Google Ads performance in the AI era.Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation.If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you.#GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowthChapters:0:00 Intro: Google Business Buzz0:36 The Shifting Search Landscape & AI Overviews1:31 AI's Impact on Finding Businesses2:45 Search: Becoming a Dialogue with AI4:18 Why Your Website is Critical for AI5:42 Google Prioritizes Websites for AI Results6:27 Explaining Website Importance to Business Owners7:42 The Essential Back-End Code for AI Bots8:22 Google Ads & AI Mode Integration9:00 The Growing Importance of Website SEO for AI11:30 The Future of Ads with AI Search Queries18:20 Why Human Authenticity Trumps AI Content19:34 WebWorx: The Human Touch in Website Creation20:32 AI Tools: Augmenting Human Marketers22:04 Wrap-Up & Call to ActionGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry.Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing!If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads!#GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia0:00 Introduction: Welcome to the Google Business Buzz0:34 What are Local Services Ads (LSAs)?1:08 Google's Evolution and the Importance of GBP + LSA3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead6:06 Google's Business Strategy: Balancing User Experience and Monetization7:03 The Need for a Dedicated Marketing Team8:08 Google Ads: Balancing User & Advertiser Needs9:40 How LSA Simplifies Lead Tracking & Google's Guarantee14:09 LSA's Top Placement and Mobile Dominance15:00 Comparing LSA to Other Lead Generation Platforms17:47 LSAs: A Game Changer for the Towing Industry21:25 Getting Started with LSAs and Staying Ahead22:50 Conclusion: Be Vigilant and Stay UpdatedGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz00:00 Intro & Welcome Back Ajay!1:00 Today's Topic: How AI is Changing the Customer Journey2:00 AI's Impact on Finding Local Businesses3:19 SERP Changes: LSA, Ads & the AI Overview Layer4:45 Organics & Websites: The AI's Source of Truth5:28 The Importance of Directories (Yelp, BBB, etc.)5:40 Schema Markup: Feeding the AI Directly7:35 Be Everywhere: The New Necessity8:29 Where Does AI Pull Information From? (Website, Directories, GBP)10:05 Everything Old is New Again: Fundamentals Matter!10:43 Reputation, Listings & Social Media Management are CRUCIAL11:23 The Evolving Customer Research Journey13:33 Meta AI & Advantage+: AI-Powered Ad Targeting15:06 The Thesis: Anchor Your Business for AI Visibility16:08 Anchor 1: Directories (The Right Ones)16:59 Anchor 2: The Website (Source of Truth)17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials)18:06 OutroGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage.➡️ For help with digital marketing and advertising contact OMG National!#googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational Chapters:[00:00:23] Google Search is Changing[00:02:17] Why this is NOT Something to Be Scared Of[00:04:49] Understanding Your Data[00:07:10] Playing the Marketing Game[00:11:48] How to Find Ads on Your Phone[00:15:10] Reach The Right Audience[00:21:30] Google’s Testing[00:23:30] Customizing Your Message[00:24:38] EvolutionGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future.Subscribe to stay ahead of the curve and unlock the secrets to AI success in your business!#AI #Marketing #SmallBusiness #GoogleBusinessBuzz #ArtificialIntelligence #Tech #Innovation #2025 #BusinessTips #MarketingStrategy #DigitalMarketing #GoogleLink to the first episode we did on AI:    • Google Business Buzz - How AI Will Ch...  Chapter Titles:0:46 The Explosive Growth of AI1:34 The Future: AI as a Calculator for your Life2:57 Real Life Use Cases of AI5:03 Google vs AI: The Search Monopoly Under Threat7:55 Key Takeaways: What Does This Mean for YOUR Small Business Marketing8:05 Adopting AI to Enhance Your Online Presence12:26 Outro: The Future of Humanity is HereGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel for marketing gold that you can use to crush it in 2025.Let’s make this year your best yet!00:00–00:29 Intro Sequence00:30–01:24 [Ajay] A Website’s Ranking is Critical01:25–02:13 [Henry] How Website Design Impacts User Experience02:14–03:33 [Alcira] Google Ads in a Nutshell03:34–04:37 [Alcira] Key Google Ads Dependencies04:38–05:12 [Henry] Google Business Profile: Organic vs. Paid Advertising05:13–05:44 [Henry] The Power of Google Business Profile Reviews05:45–06:11 [Ajay] Why Consistent Reviews Matter for GBP06:12–08:03 [Ajay] Local Services Ads Simplified08:04–08:56 [Ajay] What Sets Meta/Facebook Apart from Google08:57–09:41 [Henry] Industry-Specific Advice & NAP Consistency09:42–10:22 [Ajay] OpenAI: A Disruptor to the Status Quo10:23–10:58 [Ajay] The Website as an Authority Factor for AI10:59–13:22 [Corain] Why Marketing is an Investment Worth Paying For13:23–15:15 [Henry] The Story of Our Time: Battle for User Experience15:16–15:41 [Ajay] Google Business Profile: Beyond the Basics15:42–16:33 [Aleyna] GBP Delivers Calls – and More!16:34–17:50 [Ajay] Local Services Ads: The Automatic Crediting Update17:51–18:22 [Ajay] Embracing AI & Machine Learning – The Future is Here18:23–19:00 [Ajay] Verified GBP: A New Requirement for LSA19:01–19:48 [Ajay] The Care & Strategy in OMG’s Product Stack19:49–20:41 [Ajay] Why Google Introduced a Grace Period for Verified GBP20:42–21:15 [Henry] Towing & Automotive: The Necessity of LSA for Success21:16–21:35 Outro SequenceGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is optimizing LSA for call volume during the holidays – don’t miss out! #GoogleBusinessBuzz #LocalServicesAds #HolidaySeasonMarketing #GoogleAds1:54 Intro to Local Services Ads Update: How's it Working For You?2:43 Local Services Ad Update: What To Know.4:00 Key Change: Is the LSA now showing in the Google Local Pack?6:30 Why The Changes? LSA's Integration With GBB7:42 Adjusting for Shifts and Changes.9:49 New Improvements and Modifications in Google Ads.11:55 Additional Considerations. When to Optimize14:07 New Changes During the Holidays.15:55 More on Existing Versus New Accounts and Changes in the Methodology.19:48 The Long-Term Strategy for Google Ads.22:30 Understanding The Shifts and Future Adjustments23:35 What Can You Expect in 2024? The future of local services Ads in the Next Year25:06 Wrapping it Up - Looking Ahead for 2024 Holiday Season25:06 Outro & Christmas Greetings!Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer critical tips for GBP verification and management. Don't get caught off guard - watch now and learn how to safeguard your LSA campaigns!Key Takeaways:Why this GBP update is so important for small businessesHow GBP and LSA reviews now work together What happens if your GBP isn't verified Tips for successful GBP verification & management #googlebusinessprofile #localads #lsa #googleads #smallbusiness #marketing #seotips #omg #omgmarketing #omgtowTimestamps:0:00 Intro & Exciting News!0:22 The Big GBP Update for LSAs1:13 Why This Matters for Small Businesses3:27 How GBP & LSA Reviews Now Work Together4:49 Implications of Unverified GBPs5:53 Difficulty with GBP Verification7:49 Getting Help with GBP Management9:27 Important Dates & Deadlines10:40 The Future of GBP & LSAsGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates.Chapters:0:00 Introduction0:20 What’s new for Google LSA?1:54 Automating Lead Disputes2:44 Rating Your Leads3:00 Impact of AI & Machine Learning3:42 Thoughts on the New LSA Update4:09 Performance Max Updates7:17 New PMax Updates7:58 Transitioning From Traditional Search8:30 Audience-Based Targeting9:46 Shameless Plug 😉11:51 In a Nutshell - Recap13:20 Wrap UpGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥Get insider perspectives on:The surprising truth about Google's prominence factor. 🤫How Google uses directories and websites to rank your business (and why consistency is KEY!) 🗝️Why AI is a game-changer for local SEO and how to use it to your advantage. 🤖The importance of reviews, photos, and other customer actions in boosting your GBP performance. 📈And much more!Plus, Aleyna shares real-world client examples and actionable strategies you can implement TODAY! 💪Timestamps:0:00 Introduction 👋0:48 What is Google Business Profile (GBP)? 🕵️2:18 - 3:08 🤯 BIGGEST Mistake Businesses Make: Assuming Google only cares about the GBP listing!5:06 - 5:38 🤯 GBP in 2024: It's Not What You Think! The expanded scope of Google Business Profile.6:06 - 7:18 🤯 Don't Put All Your Eggs in One Basket: Why an omni-channel approach is critical for GBP.8:42 Real-world client examples & insights. 💼11:17 - 11:44 🤯 Why Most Businesses FAIL at GBP: The hidden challenges & how to overcome them!12:18 The power of client contributions: reviews & photos. 🤝14:41 - 15:28 🤯 The Shocking Truth About Photos: Why they matter MORE than you think!21:48 - 22:35 🤯 It's a FIGHT! Why customer service is CRITICAL for GBP success.**Don't forget to like, subscribe and hit the notification bell to stay updated on all things Google Business!**🔔#googlemybusiness #gbp #localSEO #organictraffic #digitalmarketing #businesstips #2024 #OMGNational #expertinsights #seostrategyGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:0:00 Introduction & Season 2 Welcome 👋1:00 Google Ads Privacy & Cookie Updates 🍪2:13 Why User Experience Matters for Google Ads 👍3:57 The Shift from Keywords to Audiences 🔑➡️👥7:09 What is the Google Display Network? 🌎8:00 How Consumer Behavior is Shifting in 2024 📈10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀11:40 Understanding Advanced AI and Google Ads 🤖14:54 Wrap-up & Conclusion 🎬Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.Like, subscribe, and hit the notification bell 🔔 for more Google Business Buzz!#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #businessGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔In this video, we'll share expert insights on what to look for in a marketing agency, including:Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.Credibility and Trust: Check for certifications like Google Partner and Meta Business Partner, which demonstrate a commitment to quality and expertise.Transparency and Communication: Choose an agency that is transparent about their processes and communicates clearly with you about your campaigns.Affordable Pricing: Don't be fooled by agencies offering unrealistically low prices. Quality marketing takes time, effort, and investment.We'll also discuss red flags to watch out for and how to avoid getting scammed by unscrupulous agencies. 🚩Don't risk your business's success on an unproven agency. Tune in to learn how to choose the right partner for your marketing needs!#marketing #digitalmarketing #business #marketingagency #entrepreneur #smallbusiness #advertising #onlinemarketing #marketingtips #googleGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world!Ready to take your marketing to the next level? 📈 Click to watch and discover how Google & Facebook can help your business thrive! 🎉Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝We'll discuss:🛣️ Creating a smooth customer journey 🧲 Connecting with customers on Facebook & Instagram🎯 Targeting the right audience💰 Getting results without breaking the bankReady to take your marketing to the next level? 📈 Click to watch and discover how Google & Facebook can help your business thrive! 🎉Stay Connected with OMG National:Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter campaigns, this episode is packed with actionable insights for businesses aiming to thrive in the competitive online arena.Timestamps:0:00 - Introduction to changes in consumer behavior and advertising.0:17 - Welcome and episode overview.0:31 - Google Ads vs. Local Services Ads: An overview.1:15 - The evolution of advertising with Google.2:00 - Comparing past and present advertising strategies.3:50 - The rise of keyword pricing and its impact.6:00 - The emergence of Local Services Ads.8:00 - Disrupting the advertising landscape with LSA.9:50 - The cost-effectiveness and benefits of LSA.11:50 - How Google pivoted with Google Ads and LSA.13:00 - The role of AI in evolving Google Ads.15:00 - Blending Local Services Ads with Google Ads for optimal results.17:06 - The importance of trust and transactions in consumer decisions.19:27 - The importance of a holistic marketing strategy.21:54 - Closing thoughts and takeaways.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Join Ajay and Henry in this action-packed episode of the Google Business Buzz podcast, where they delve deep into the world of Google Business Profile. Discover the importance of Google's most influential layer in search engine results and learn how it can be the key to your business's success. From high-performing profiles to the significance of customer actions, relevance, distance, and prominence, this episode covers everything you need to know to optimize your presence and leverage organic marketing strategies effectively. Plus, get up-to-date insights into how AI and changing verification processes are shaping the future of GBP. Don't miss these expert tips and strategies designed to help your business thrive!Like, subscribe, and hit the notification bell for more actionable marketing tips! Drop your questions in the comments below.Timestamps:0:00 - Introduction to Google Business Profile & Its Importance0:22 - Welcome & Episode Overview0:39 - Why Google Business Profile is Crucial for Your Business1:05 - High-Performing Google Business Profiles Explained1:34 - Understanding Customer Actions on GBP2:40 - Google's Algorithm and Key Factors for GBP Ranking3:01 - The Uniqueness of Customer Actions in Organic Marketing4:01 - The Three Known Factors for Local Organic Ranking4:40 - Explaining Prominence in Google's Ranking6:00 - How to Enhance Your Business's Prominence7:00 - Tips for Managing Relevance and Distance in GBP9:03 - Ensuring Your Website Boosts Your GBP Profile10:59 - The Importance of Reviews in GBP Ranking13:14 - Integrating Reviews in Advertising: Local Services Ads15:55 - How AI Is Changing Google Business Profile18:00 - New Challenges in Creating a Maps Listing21:00 - Conclusion: The Long-Term Value of Google Business Profile25:22 - Closing Remarks and OutroStay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Unlock the secrets to skyrocketing your business's online impact with the sage wisdom of Alciera Gastrillo, a maestro of Google Ads with a decade of battle-tested experience. Prepare to be guided through the labyrinth of account verification, a crucial handshake with Google that marks your business as a trusted entity in the ever-competitive digital arena. Alciera generously unpacks the evolution of Google Ads, illuminating its potent role in catapulting ROI and capturing the coveted top positions on search pages. Our conversation is a treasure trove of actionable insights, from leveraging AI to targeting precise customer actions, all while maintaining the delicate balance of aligning ad strategies with your core business ambitions.Step into the world of tailored Google Ads campaigns, where we weave strategies specifically crafted for service providers, like dentists, by tapping into the goldmine of understanding your target audience's search behaviors. Alciera leads us through the strategic use of tools such as Google's Keyword Planner, ensuring your campaign's messaging hits the bullseye. We also confront the common foes of limited budgets and ambiguous goals, shedding light on the quintessential role of a well-structured website. The episode is an invaluable map for navigating the Google Ads landscape, with a strong emphasis on the merits of enlisting a skilled strategist to steer clear of the financial quicksands that often ensnare the inexperienced advertiser. Join us and arm yourself with the expertise to ensure your Google Ads campaigns are not merely a shot in the dark, but a calculated, precision strike on the target of success.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Unlock the secrets of a powerful online presence with none other than web guru Brandon Phillips, who joins us to dissect what transforms a website from good to exceptional. Say goodbye to the idea of static digital billboards and hello to dynamic, engaging platforms that not only catch Google's eye but captivate your customers. We're peeling back the layers of the digital realm, focusing on user experience signals like site speed and relevance through the lens of finding a reliable heavy-duty towing service. Let's navigate the journey together, learning how to craft websites that are not just seen but remembered.As we explore the vast landscape of WordPress, we affirm its position as a cornerstone in the world of web development. Get the inside scoop on why a mobile-friendly, user-centric design isn't just a luxury—it's a necessity. We'll break down the nuances of website builders versus content management systems, comparing the flexible, customizable nature of WordPress to the more rigid structures of platforms like Wix and Squarespace. Equipped with tools like the Lighthouse report and rich results report, this episode is your blueprint to constructing a website that's not just a digital destination but a journey toward unmatched online authority and lead generation.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Join hosts Henry and Ajay in this festive Christmas edition as they share invaluable marketing strategies and tips for small business owners during the holiday season. Packed with real-life stories and practical advice, this episode is a treasure trove for those looking to boost their holiday marketing efforts. 🎅📈🔹 In This Episode:Personal Holiday Experiences: Discover how Henry and Ajay's holiday experiences can impact your business strategies.Holiday Checklist for Businesses: Essential preparation tips for a successful holiday season.Optimizing Digital Presence: Learn how to refine your website and social media for the holidays.Google Business Profile & Local Directories: The importance of accurate holiday hours and business information.E-commerce & Paid Advertising Insights: Strategies to attract and retain customers during the holiday peak.Leverage Email Marketing: Uncover effective email marketing tactics for the festive season.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Ever wished you could master the art of Google Business Profile and transform your small business's online presence? Well, we've got you covered. Hosts Ajay and Henry, sound the diving bell on this digital tool that's instrumental for small businesses in our internet-obsessed world. We take you down the lanes of Google Search's 25-year history and its influence on local businesses. We shine a light on the local algorithm's key players - relevance, distance, and prominence - and underline the crucial role of reviews in organic rankings. Plus, we ensure you grasp the concept of 'leads over time' (LOT).But we don't stop there. Henry, our resident Google Business Profile expert, helps you navigate the labyrinth of optimizing your profile for better rankings. We delve into the subtleties of SSL security, mobile responsiveness, and more. You'll learn about the grit needed to secure a good GVP rank through directory and website work, and how to keep it all running smooth with a maintenance loop. We're breaking down Google Business Profile, one step at a time, so you can harness its power for your small business. So, come along on this compelling journey of understanding and optimizing this influential digital real estate.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In this podcast, Ajay Gaikwad and Henry Heredia discuss various aspects of online marketing and advertising for businesses. They break down four common customer scenarios and provide insights on how to approach each one effectively.Scenario One: "Get Calls Fast"This scenario is suitable for businesses in need of immediate leads, such as local service businesses. The focus is on using paid advertising channels like Google Ads, Facebook Ads, and Local Services Ads (LSA) to generate quick inbound calls. It's a way to address cash flow issues and generate leads promptly.Scenario Two: "Help Me Build My Foundation"This scenario is for businesses looking to establish a strong online presence and are willing to invest time and resources in building a solid foundation. The emphasis is on organic marketing, optimizing Google Business Profiles, and maintaining consistent directory listings. The goal is long-term growth and sustainable online visibility.Scenario Three: "I Had a Great Year, Let's Hit Everything"For businesses that had a successful year and have a marketing budget, the focus is on a comprehensive, omni-channel approach. This includes utilizing Google Ads, retargeting, display advertising, and optimizing their website. The goal is to maximize brand visibility and conversions across various online platforms.Scenario Four: "Highly Visual Service-Based Businesses"This scenario is ideal for businesses that offer highly visual, high-ticket services. Examples include remodelers, lawyers, and restaurants. The strategy involves creating compelling, high-quality visual content for platforms like Instagram, Facebook, TikTok, and Shorts, in addition to paid advertising. Retargeting is crucial to ensure brand recognition and engagement with potential customers.Throughout the podcast, the importance of a well-optimized website is emphasized, as it serves as the foundation for many online marketing strategies. Additionally, the speakers stress the need for patience, tracking, and a deep understanding of marketing tools and analytics to measure ROI effectively.Overall, the podcast provides valuable insights and strategies for businesses looking to improve their online marketing and advertising efforts based on their specific goals and circumstances.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

The future of advertising asks one question: Are you Trusted or Untrusted? OMG Product Managers Henry & Ajay give us an overview of the Local Services Ads (LSA) platform, explaining how smart businesses can make the most of these ads and become Trusted. Surprise Guest Jared Fischgrund then uses decades of Towing & Automotive experience to speak to the opportunity this inventory presents for businesses in the Automotive space! Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

🚀 Brace yourself for a mind-expanding episode of Google Business Buzz, as we dive into the awe-inspiring world of Artificial Intelligence (AI) and its transformative potential. From reshaping industries to revolutionizing daily life, join us as we explore how AI will change EVERYTHING.Don't miss this riveting conversation that will challenge your perspectives and ignite your imagination!  🔥Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

OMG National Product Managers Henry & Ajay discuss the logical order in which Small to Medium Sized Businesses can start their Digital Marketing Journey Online. They also provide a framework by which to understand different kinds of Marketing (Paid vs Organic)Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com