Best Practices Won't Guarantee Results

Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not constantly tweaking settings. Jon explains why your energy belongs on the ads, your offer, and your landing page rather than campaign complexity, and why these three things in that order are where you'll make the most impact.

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This episode is 6 minutes long.

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This episode was published on June 15, 2026.

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