Best-Selling Author of 'Crossing the Chasm' & Innovation Strategist Explains How Pragmatism and EQ Drive AI Transformation and Unlocks Trapped Value

Ideas are easy. AI implementation is hard. We make it smarter, faster, and more human. Subscribe now to lead AI change.Join host Ted Wolf, Co-Founder & CEO of Guidewise, for a dynamic conversation with Geoffrey Moore—renowned business strategist, bestselling author of Crossing the Chasm, and one of the world’s top voices on technology adoption and innovation—on the latest episode of Implementors. Geoffrey reveals how emotional intelligence, pragmatic leadership, and trapped value analysis are critical to successfully navigating AI-driven transformation. He unpacks the types of AI reshaping the enterprise, the importance of understanding the technology adoption life cycle, and how to overcome the hidden barriers that stall innovation. Geoffrey also dives into the ethical obligations of modern businesses, the evolving role of personal development in the AI era, and why building a legacy of impact matters now more than ever. Whether you’re leading organizational change, scaling AI adoption, or shaping the future of your industry, this episode delivers practical frameworks and bold insights to help you turn disruption into lasting success.ABOUT GEOFFREY MOORE: Geoffrey Moore is a globally renowned business strategist, bestselling author, and one of the foremost thought leaders on technology adoption and innovation. Best known for his seminal book Crossing the Chasm, Geoffrey has shaped how startups, Fortune 500 companies, and investors approach market disruption and scaling new technologies. With decades of experience advising companies like Salesforce, Microsoft, and Intel, he specializes in helping organizations navigate the critical transitions that define long-term success. Geoffrey’s frameworks around the Technology Adoption Life Cycle, Zone Management, and Trap Value Analysis have become foundational to modern business strategy. A sought-after keynote speaker and advisor, Geoffrey blends pragmatic leadership insights with deep expertise in change management, risk mitigation, and AI-driven business transformation. Connect with Geoffrey on LinkedIn: https://www.linkedin.com/in/geoffreyamoore/. Read his recent LinkedIn newsletter article, 'AI, Trapped Value, Zone Management, and the Efficient Frontier of Risk', here: https://www.linkedin.com/pulse/ai-trapped-value-zone-management-efficient-frontier-risk-moore-5gguc. Learn more about his latest thought leadership: https://geoffreyamoore.com/.ABOUT GUIDEWISE: At Guidewise, we blend operational expertise with AI-driven workforce analytics to guide enterprise organizations through responsible AI implementation, digital transformation, and change adoption. Aiding our industry experts, our software harnesses AI and machine learning to integrate real-time people data into adaptive change management strategies -- anticipating challenges, minimizing resistance, and driving lasting success. Let's talk about your organization's change adoption needs today: https://www.guidewise.io/contact/.PODCAST LINKS:- Subscribe on YouTube: https://www.youtube.com/@implementorspod- Podcast Homepage: https://www.guidewise.io/podcast- Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1- Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738- Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementorsSOCIAL:- YouTube: https://www.youtube.com/@implementorspod- LinkedIn: https://www.linkedin.com/company/implementorspod/- Twitter: https://twitter.com/implementorspod- Facebook: https://www.facebook.com/implementorspod- Instagram: https://www.instagram.com/implementorspod/CONTACT:- To take charge of change, please visit us at https://www.guidewise.io/ or email us as [email protected] To share your implementation insights with our audience, please reach out to [email protected].