Beth Hutchens: Foundrae Founder and Creative Director episode artwork

EPISODE · Aug 12, 2024 · 58 MIN

Beth Hutchens: Foundrae Founder and Creative Director

from Second Life · host Second Life

Beth Hutchens is the founder and creative director of the luxury jewelry company Foundrae. Beth started her career working in fashion, first as a trim buyer, and then assistant designer at the womenswear brand Cynthia Rowley. There, she met Rebecca Taylor, and the two bonded quickly over their shared tastes and dream of working in fashion. At age 23, Beth took the leap with Rebecca and co-founded the womenswear line Rebecca Taylor. Beth took on the CEO role, and over the next 18 years guided the company through massive growth, e-commerce, retail expansion, and eventually, acquisition. By 2014, she knew she wanted to do something new, so she stepped down from Rebecca Taylor and quickly launched her jewelry brand, Foundrae (”Rae” being in reference to her beloved grandmother). The new project allowed her to return to her designer roots, creating whimsical, sturdy, gorgeous pieces that draw the eye and the heart. The brand has become a favorite of celebrities like Emily Ratajkowski, Gwyneth Paltrow, and Dua Lipa. Foundrae now has multiple stores across the U.S., with three more to come later this year in New York, Los Angeles, and Miami.

Beth Hutchens is the founder and creative director of the luxury jewelry company Foundrae. Beth started her career working in fashion, first as a trim buyer, and then assistant designer at the womenswear brand Cynthia Rowley. There, she met Rebecca Taylor, and the two bonded quickly over their shared tastes and dream of working in fashion. At age 23, Beth took the leap with Rebecca and co-founded the womenswear line Rebecca Taylor. Beth took on the CEO role, and over the next 18 years guided the company through massive growth, e-commerce, retail expansion, and eventually, acquisition. By 2014, she knew she wanted to do something new, so she stepped down from Rebecca Taylor and quickly launched her jewelry brand, Foundrae (”Rae” being in reference to her beloved grandmother). The new project allowed her to return to her designer roots, creating whimsical, sturdy, gorgeous pieces that draw the eye and the heart. The brand has become a favorite of celebrities like Emily Ratajkowski, Gwyneth Paltrow, and Dua Lipa. Foundrae now has multiple stores across the U.S., with three more to come later this year in New York, Los Angeles, and Miami.

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Beth Hutchens: Foundrae Founder and Creative Director

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This episode was published on August 12, 2024.

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Beth Hutchens is the founder and creative director of the luxury jewelry company Foundrae. Beth started her career working in fashion, first as a trim buyer, and then assistant designer at the womenswear brand Cynthia Rowley. There, she met Rebecca...

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