Better Data Drives Better Targeting

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, Jessie Lizak is joined by David Goecke, Founder and CEO of GoTex, filling in for David Finkelstein, as they sit down with Ashley Moser, Co-Founder and Chief Commercial Officer of MelodyArc, to explore how businesses can combine AI, data, and human expertise to make smarter decisions. Ashley shares how MelodyArc helps organizations orchestrate data, AI, and people while emphasizing why human oversight remains essential for maintaining data accuracy and turning insights into meaningful action.The conversation explores how qualitative signals can be transformed into actionable data, how businesses can use real-time information to improve targeting and customer experiences, and why not every data workflow needs to happen in real time. Ashley also explains how companies can determine when automation is appropriate, when human intervention creates more value, and how institutional knowledge can be captured from employees and incorporated into future workflows. The episode wraps with a look at the AI and data tools powering Ashley and David's workflows, including MelodyArc, Cursor, H2O AI, and other emerging technologies.Main Topics CoveredHuman Oversight Ensures Data Accuracy in AITurning Qualitative Signals into Actionable DataUnlocking Real-Time Data for Better TargetingTech StackConnect with Ashley MoserWebsite: https://melodyarc.comLinkedIn: https://www.linkedin.com/in/ashleylmoser/MelodyArc LinkedIn: https://www.linkedin.com/company/melodyarc/Connect with David GoeckeLinkedIn: https://www.linkedin.com/in/davidgoecke/Follow BDEX to Stay Updated on Upcoming EpisodesWebsite: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022AConnect with David FinkelsteinLinkedIn: https://www.linkedin.com/in/finkelsteindavid/Connect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/