Better Merch...Better Marketing: Super Bowl Hits, Misses and Marketing Lessons

In this episode of Better Merch…Better Marketing, Jade and Kirby break down the Super Bowl commercials that hit, the ones that missed, and the marketing lessons small to mid-sized businesses can take away. They talk about the clever “Relax Your Tight Ends” ad promoting prostate testing, Kirby’s favorite Dunkin’ spot, brands trolling competitors, and why the Liquid I.V. singing toilet ad did not land for them, along with how businesses can create their own “Super Bowl moments” through events and content.