Better Merch…Better Marketing: The Return to Real

In this episode of Better Merch…Better Marketing, Jade and Kirby talk about what feels like a major shift in culture and marketing: the return to real. They dive into how brands can leverage user generated content, why Gen Z is rediscovering devices like the iPod to disconnect from constant noise, the rise of homesteading as a cultural trend, and why street-style interviews are landing for brands right now. If authenticity is becoming the competitive advantage in 2026, this conversation will help you think differently about how to connect with your audience.