Better Merch…Better Marketing: Why YouTube Is Winning (And What You Can Learn)

In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive real results, this episode gives you a practical framework to think differently about your marketing. Also...if you want to get Kirby's book TARGET For Talent, you can get that free here: https://hassemanmarketing.com/target-for-talent/