Better understanding makes better decisions- David Schneer

Episode 154 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Better understanding makes better decisions- David Schneer" was published on December 11, 2024 and runs 29 minutes.

December 11, 2024 ·29m · Tech Marketing Trends

0:00 / 0:00

Summary

How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers? David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights. Tune in to this week's episode with David Schneer to discover: The power of body language and non-verbal cues in understanding customer emotions. Lessons from real-world studies, like developing ink cartridges leading to the development of super tank printers and fostering trust in B2B relationships. The importance of: Curiosity Resilience Staying close to customers How to synthesize complex customer insights into actionable recommendations. Key distinctions between qualitative and quantitative research—and when to use each. Connect with David Schneer on LinkedIn:https://www.linkedin.com/in/schneer1merrillresearch Visit Merrill Research's website: https://merrillresearch.com/

Episode Description

How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers?

David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights.

Tune in to this week's episode with David Schneer to discover:

The power of body language and non-verbal cues in understanding customer emotions.

Lessons from real-world studies, like developing ink cartridges leading to the development of super tank printers and fostering trust in B2B relationships.

The importance of:

- Curiosity

- Resilience

- Staying close to customers

How to synthesize complex customer insights into actionable recommendations.

Key distinctions between qualitative and quantitative research—and when to use each.

Connect with David Schneer on LinkedIn:https://www.linkedin.com/in/schneer1merrillresearch

Visit Merrill Research's website: https://merrillresearch.com/

Share this episode

Similar Episodes

#119 SLG Case Breakdown: 8-figure-ARR, 6-stelliger Spend, Pipeline-Ziele verfehlt? Das ist die Lösung.

Apr 8, 2026 ·37m

#118 Wie Peec AI in 13 Monaten auf 7 Mio. € ARR gewachsen ist (mit Daniel Drabo)

Mar 25, 2026 ·44m

Case Breakdown: Wie dieses AI Hyperscaleup Paid zum Laufen bringt

Mar 18, 2026 ·32m

#116 Wie Fonio dieses Jahr auf €60M ARR wachsen will (mit Daniel Keinrath)

Mar 11, 2026 ·54m

#115 PLG Case Breakdown: Skalierbare Paid Social Engine für 100 Mio. € ARR Company

Mar 4, 2026 ·34m

#114 Vom erfolglosen SDR zum Top-Seller und 2 x Pleo Presidents Club Member (mit Jan Mundorf)

Feb 18, 2026 ·43m

Similar Podcasts

Der Revenue Marketing Realtalk Tim Rath Moin, Leute!In diesem Pod findet ihr Insights aus meinem Leben als CEO einer der größten Revenue Marketing Agencies in DACH und Interviews mit inspirierenden Persönlichkeiten.Mein Ziel: Die Geschichten hinter erfolgreichen (Tech) Companies erzählen, konkrete Tipps sowie Marketing Trends teilen und euch natürlich auch mal zum Lachen bringen. 😎Dabei unterstützt mich mein Kumpel und YOYABAs VP Revenue Marketing Matthis, der euch jede Woche frische Insights direkt aus dem Maschinenraum der besten Tech Companies der Welt liefert. Marketing Mayhem- PR, Advertising & More The Byrne Notice - Bill Byrne If Gary Vayenrchuck (aka Garyvee), Joe Rogan and Adam Carolla had a podcast baby about marketing, this would be it.Irreverent insight into some of the smartest and most innovative marketing campaigns happening right now, and what brands just don't seem to get it.From fashion and action sports, to consumer, tech, finance, healthcare and automotive, we'll look at the latest in in public relations (PR), advertising, social media and more.A must listen for anyone looking for a fresh take on marketing trends or interested in learning how to compete in today's rapidly changing marketing battlefield. IT Market Buzz - Audio only CopyPunch Tech Content B2B Marketing and Sales Gurus talk about B2B buyers, sales & marketing alignment, social media, marketing trends and supporting the goals of your CEO. The Tech Cat Show Lori H. Schwartz The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities. Listen to the Tech Cat Show, broadcasting live every Wednesday at 1 PM Pacific Time on the VoiceAmerica Business Channel and syndicated on the VoiceAmerica Women’s Channel.

URL copied to clipboard!