Tech Marketing Trends

What if the biggest threat to your pipeline isn’t the competition — but your own strategy?    This week's guest on Tech Marketing Trends, Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are falling short — and how B2B marketers can evolve their approach to succeed in today’s complex buying environment. Key takeaways: Deals are stalling, not closing — CFOs are saying “no” due to uncertainty, not because of competitive losses. Close rates are the new battleground. Instead of chasing volume, focus on fewer, better-qualified opportunities that actually convert. MQLs don’t equal business value. Many teams are optimizing for the wrong metrics. Separating brand and demand weakens your impact. Alignment drives better long-term results. Marketing and sales operate on different clocks. Sales expects quarterly impact; marketing delivers its biggest value over 6–12 months — and must learn to communicate that. Community-, employee-, and purpose-led growth are emerging as more sustainable paths forward. A brand that stands for nothing won’t survive. Consistency and differentiation are your edge. This episode will inspire you to rethink your strategy and build a brand that’s built to last. Tune in to listen.   Visit Drew’s website: https://thedrewblog.com/   Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewneisser 

Are you approaching Generative AI the right way? In this week’s episode of Tech Marketing Trends, Dr. Cindy Gordon CEO & Founder at SalesChoice Inc, shares how companies can work smarter with generative AI in sales and marketing. We unpack both the opportunities and the risks, and what it really takes to build responsible, effective AI strategies today. In this episode, we discuss: Why it’s smart to begin with low-risk, internal use cases—and how building foundational data practices can help avoid costly mistakes down the line. What most companies overlook when jumping on the AI hype train, including issues like hallucinations, legal risks, and false promises of ROI. How generative AI is already changing sales and marketing roles—automating routine work while increasing the demand for creativity and strategic thinking. The importance of having solid AI governance in place, from ethical review boards to “human-in-the-loop” systems that reduce risk and protect your brand.  Tune in to the episode to hear Cindy’s take on what works, what doesn’t, and how to build a future-ready AI approach that aligns with both business goals and human values. Tune in to the episode to hear Cindy’s take on what works, what doesn’t, and how to build a future-ready AI approach that aligns with both business goals and human values.   Visit Cindy's LinkedIn: https://ca.linkedin.com/in/cigordon 

Are you making the most of outbound marketing? In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization—when done right—can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data. In this episode, we discussed: Why outbound marketing is evolving – Email deliverability is tougher, and generic cold outreach is losing effectiveness. Businesses need smarter segmentation, timing, and messaging. The power of personalization done right – Personalization is only effective when it’s relevant. Instead of generic details, outreach should focus on real pain points and business challenges. How signals and triggers improve outreach – Leveraging buying signals like funding rounds, leadership changes, and hiring trends helps businesses reach the right prospects at the right time. How Clay is transforming outbound efforts – Clay automates list-building, enriches CRM data, and integrates multiple data sources to create hyper-personalized campaigns at scale. Tune in to the episode to learn how to refine your outbound strategy with data-driven insights and effective personalization. Visit Mark's LinkedIn: https://pt.linkedin.com/in/outboundsalestech?trk=people-guest_people_search-card 

Is your business missing out by keeping marketing and customer success separate? In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive growth and retention. Our guest, Seán Reid, Manager - Account Management EMEA at Tive Inc, shares his expertise on how businesses can leverage this collaboration to reduce churn, strengthen customer relationships, and drive revenue growth. In this episode, we discuss: Why marketing and CS alignment is now a priority – SaaS companies are facing tighter budgets and increased churn, making collaboration between these teams more crucial than ever. How CS can fuel better marketing – Customer Success teams hold key insights on retention trends, customer needs, and ICP refinement—knowledge that can transform marketing strategies. The evolving role of CS in business growth – More companies are shifting from seeing CS as a support function to recognizing its impact on revenue growth and customer expansion. How to foster better collaboration – Practical steps to break silos, integrate CS data into marketing efforts, and drive measurable success. Tune in to discover how a strong marketing-CS partnership can give your company a competitive edge. Connect with Seán on LinkedIn: https://ie.linkedin.com/in/sean-reid  

Curious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration. In this episode, we discuss: What perception economics is and why it matters: The concept that how a brand is perceived directly impacts revenue and overall business success. The Perception Formula: The four H’s and practical applications for businesses: Shira introduces her framework—Heuristics, Hormones, History, and Heritage—for understanding and influencing customer perception. She explains how companies can apply this model to refine messaging, build trust, and improve sales and customer relationships. AI’s impact on B2B marketing: How artificial intelligence is transforming marketing strategies, from personalized messaging to the decline of cold email outreach. The return of events and relationship-driven marketing: Why in-person connections and strong personal branding are more critical than ever in the current business landscape. Tune in to discover how perception economics can help your business stand out, build trust, and close deals more effectively.   Visit Shira’s LinkedIn: https://www.linkedin.com/in/shiraabel Visit Shira’s Website: https://shiraabel.com/

How can B2B companies break out of the 'Sea of Sameness'? In this week’s episode of Tech Marketing Trends, we explore why many B2B companies struggle to differentiate themselves in an oversaturated market and how they can stand out with compelling messaging. Our guest, David Priemer, founder and chief sales scientist at Cerebral Selling and author of Sell the Way You Buy, shares expert insights on how to connect with buyers and break free from generic marketing tactics. In this episode, we discuss: The overload of similar solutions – With 14,000+ martech products, differentiation is harder than ever. Buyers are overwhelmed, making traditional tactics less effective. Why product- and ROI-driven messaging fails – Features and ROI claims don’t engage buyers. Decisions are driven by belief and emotion, not just numbers. The power of experience in B2B sales – Customers buy into the buying experience, not just the product. A bad sales interaction can harm a brand more than its actual offering. Problem- and journey-centric messaging – The key to standing out is addressing buyers’ real, often unspoken, problems before they even recognize them. Tune in to learn how to create messaging that breaks through the noise and makes a lasting impact. Visit David’s LinkedIn: https://ca.linkedin.com/in/dpriemer Get David’s book Sell the Way You Buy: https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203

How is AI reshaping the martech landscape in 2025? In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from his Martech for 2025 Report, where AI’s rapid evolution is reshaping the industry faster than ever. In this episode, we discuss: The explosion of AI-driven martech – Over 3,000 new AI-native products have emerged in just 18 months, dramatically altering the competitive landscape. The rise of AI automation and AI agents – AI-powered agents are streamlining workflows, integrating systems, and even making autonomous decisions. Data as a competitive advantage – Companies with strong data infrastructure and AI integration will gain a significant edge. Startups versus industry giants – While startups drive innovation, major players like Adobe, Salesforce, HubSpot, and Microsoft are leading the charge in AI adoption. Tune in to explore how AI is transforming marketing, the key trends for 2025, and how marketers can stay ahead in an AI-powered world. Connect with Scott on LinkedIn: https://www.linkedin.com/in/sjbrinker Read the Martech for 2025 Report on ChiefMartec: chiefmartec.com

How can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys? In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. Dream Data, with over 50 employees and offices in Copenhagen and New York, offers a platform that attributes revenue to specific marketing activities, helping B2B businesses gain clarity on their customer journeys and optimize marketing performance. Steffen discusses:  Shift from Google to LinkedIn ads – Due to cost-effectiveness and improved targeting capabilities, LinkedIn has become a more strategic choice for B2B marketing. Monitoring engagement signals – Tracking customer interactions helps optimize marketing efforts and align sales strategies with real buyer behavior. The power of thought leadership and data aggregation – Establishing industry credibility while integrating data from multiple sources provides a clearer customer journey and improves marketing efficiency. Tune in to discover practical insights on aligning marketing and sales, improving customer journey analysis, and optimizing your strategies for growth! Connect with Steffen on LinkedIn: https://dk.linkedin.com/in/steffenhedebrandt Visit Dreamdata: https://dreamdata.io/?utm_source=redirect&utm_medium=dreamdata.com

What does it take to sell successfully by prioritizing human connection? In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes. In this episode, Andy discusses: Why trust and emotional connections are more crucial than ever in sales. Insights from Gartner and Trinity Perspectives on how human sellers’ experiences influence buyer decisions. The importance of helping buyers define their problems, opportunities, and outcomes to build trust and credibility. Andy explains how salespeople can go beyond technology and processes to focus on what truly matters: fostering meaningful relationships that drive success. If you're looking to elevate your sales approach with actionable strategies, tune in and listen to this episode! Connect with Andy on LinkedIn: https://www.linkedin.com/in/realandypaul Visit Andy’s website: https://www.andypaul.com/  

What does it take to sell successfully by putting the buyer first? In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections. In this episode, Carole discusses: Key insights from her research and book. The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey. Practical tips for preparing effectively and succeeding in sales conversations. Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode!  Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney  Visit Carole's website: https://www.carolemahoney.com/ 

What does it take to create demand and stand out in today’s competitive markets, like HR tech? In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth. In this episode, Deanna breaks down: The three pillars of demand generation: strategy, content, and distribution How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech Creating content that captures attention and engages prospects throughout the funnel Distributing content effectively using owned, managed, and third-party channels Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss! Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/

How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers?  David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights.  Tune in to this week's episode with David Schneer to discover:  The power of body language and non-verbal cues in understanding customer emotions.  Lessons from real-world studies, like developing ink cartridges leading to the development of super tank printers and fostering trust in B2B relationships.  The importance of:  Curiosity  Resilience  Staying close to customers  How to synthesize complex customer insights into actionable recommendations.  Key distinctions between qualitative and quantitative research—and when to use each.  Connect with David Schneer on LinkedIn:https://www.linkedin.com/in/schneer1merrillresearch  Visit Merrill Research's website: https://merrillresearch.com/   

In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships. Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth. In this episode, Barrett shares his journey and expertise on: The foundational steps to creating effective partnerships The secrets behind HubSpot’s thriving partner ecosystem Common pitfalls in GTM partnership strategies and how to avoid them The evolving role of partnerships in an increasingly automated, tech-driven world Whether you’re looking to deepen your understanding of GTM partnerships or seeking actionable advice to enhance your strategy, this conversation is one you won’t want to miss. Connect with Barrett on LinkedIn: https://www.linkedin.com/in/barrettjking/ Visit the Ramp website: https://ramp.com/  

What does it take to achieve operational marketing excellence? Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization. In this episode, we explore: What operational marketing excellence looks like in practice How CMOs can balance short-term wins with long-term strategic goals Key skills needed for today’s marketing leaders to thrive Strategies to communicate marketing’s value to the C-suite Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape. Connect with Peter on LinkedIn: https://www.linkedin.com/in/pemahoney/ Visit the GoTo website: https://www.goto.com

“Most sales people’s walk does not match their talk.”   How does one change this common perception about the sales world?   The answer is simple: Trust   Larry Levine is our podcast guest this week. He is the author of Selling from the Heart and Selling in a Post-Trust World, and a recognized advocate for authentic, relationship-driven sales strategies.   With decades of experience in sales coaching and consulting, Larry brings a wealth of insights on how to differentiate yourself in a crowded market by leading with trust, authenticity, and disciplined habits. Join the conversation to learn about: Why trust is the foundation of every successful sales interaction and how it translates into real revenue The dangers of relying too heavily on AI and how to maintain authenticity in an automated world Practical strategies to transform transactional sales into meaningful, sustainable relationships The formula for trust-building and how to apply it in prospecting, client engagement, and beyond Ready to rethink your approach to sales and discover how trust can make a meaningful difference to your performance? Don't miss this episode. Connect with Larry on LinkedIn: https://www.linkedin.com/in/larrylevine1992/ Learn more about Selling in a Post-Trust World: https://sellinginaposttrustworld.com/

We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before? In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing. Tune in to the conversation to explore: The transformative impact of AI on content creation and time-saving in marketing Key trends in AI tools and platforms that every marketer should know How to balance personalization with privacy in the era of data-driven marketing Ethical challenges and best practices for AI adoption in marketing How AI can streamline podcast interview preparation And much more! Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Visit the Agorapulse website: https://www.agorapulse.com/ Visit The Social Media Hat website: https://www.thesocialmediahat.com/  

AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet? Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies. In this episode, Daniel discusses his personal journey with AI, from the initial learning curve to crafting data-driven strategies that enhance productivity in every sales stage. Join the conversation to discover: How AI can revolutionize daily sales tasks, from prospecting to closing Ways AI boosts strategic decision-making and personalized customer engagement Emerging trends in AI integration within sales tools and platforms You can also have a look at Daniel's game-changing course, AI for The Strategic Seller Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielborodyansky/    

What does AI in digital marketing look like in action? Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience. In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience. Join the conversation and learn about: How AI can improve digital strategies and website UX Practical use cases for AI in content creation and optimization The best ways to leverage AI for B2B marketing success Real-world examples of AI's impact on conversion rates and search optimization Tune in for actionable insights on the future of AI in digital marketing. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ Visit the Orbit Media Studios website: https://www.orbitmedia.com/  

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person. Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing. In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients. Join the conversation and learn about: Why phone prospecting remains a powerful tool in an age dominated by digital communication The essential skills every salesperson should master to become effective at prospecting Practical tips for identifying and addressing customer problems without sounding pushy The psychology behind lowering a prospect’s guard and encouraging conversation Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-braun/ Visit the Braun Training website: https://joshbraun.com/

What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space. During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success. Join us to explore: The journey of Supermetrics from a startup to a major player in marketing data solutions How to balance short-term lead generation with long-term demand creation strategies The role of data in driving marketing decisions and scaling operations globally Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/  

Direct mail is your secret weapon in a world of digital overload. In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies. Join the conversation to discover: How direct mail integrates with digital channels to drive better marketing outcomes The advantages of direct mail for B2B companies and enterprise-level ABM strategies Real-world examples of how direct mail boosts lead generation and customer conversion Tips on targeting and optimizing direct mail campaigns for the modern marketing ecosystem Connect with Mike on LinkedIn: https://www.linkedin.com/in/gundertheson/ Visit the Gundir website: https://gundir.com/  

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions. Join the conversation to explore: Differences between on-demand and live webinars Key components of a successful automated webinar How to measure the ROI of on-demand webinars Real-world examples of how businesses are using webinars to boost growth and pipeline Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/ Visit the eWebinar website: https://ewebinar.com/

What does agile marketing look like in action? Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology. Join the conversation and learn about: What is agile marketing exactly? How does it differ from traditional marketing? The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences The state of agile marketing adoption in the B2B tech industry How does agile marketing look in practice? Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/ Visit the AgileSherpas website: https://www.agilesherpas.com/

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems. Join the discussion to learn more about: Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses Where to start building GTM motions The role of content marketing in demand generation today And much more! Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry! Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/ Visit the Katana Cloud Inventory website: https://katanamrp.com/

Ever wondered how AI could level up your prospecting on LinkedIn? In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn. Join the discussion to learn more about: How AI is transforming global business engagement, especially on platforms like LinkedIn. The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines. How AI can support technical founders in marketing and sales when they lack the expertise in these areas. Maintaining authenticity while using AI to engage with prospects on LinkedIn. The future of AI in job markets, particularly in relation to offshore workforces. Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100. Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm. Tune in to this episode and learn about: The evolution of content marketing The impact of AI on content marketing Content strategies that prioritize trust and utility over mere attention-grabbing tactics. The importance of collecting and responsibly using first-party data Success stories in content marketing And much more! Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/ Visit The Content Advisory website: https://contentadvisory.net/

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies. This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships. Tune in to this episode and learn about: The evolution of ABM The impact of ABM on the B2B Tech landscape Practical tips for implementing successful ABM strategies How ABM enhances customer acquisition and drives demand And much more! Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon Visit the Momentum ITSMA website: https://momentumitsma.com

Interested to know why people pay $200 for a grilled sandwich? Did you know that humans make an average of 35,000 decisions daily? As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making? Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders. She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales. Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/ Visit the The Brainy Business website: https://thebrainybusiness.com/

How can businesses make the world a better place and make money at the same time? Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.   Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments. Tune in to hear about: Case studies of businesses operating and making a difference in remote, "tough places" Emily’s take on Corporate Social Responsibility The biggest hold-up preventing companies from expanding into less established economies Innovative strategies businesses are employing to thrive in these high-risk markets Metrics businesses in these environments should focus on when measuring success  Opportunities and untapped potential for companies right now And much more! Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40 Visit the her website: https://www.profemilyblock.com

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner. Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM). Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally. Justin is a best-selling author of five books, including  Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0. He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities. Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/ Visit the Hard Skill Exchange website: https://hardskill.exchange/  

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools? Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts. Tune in to this episode and learn about: How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information How to turn campaign data into insights you can leverage to create better content Naomi’s winning approach to buyer personas Tailoring messaging for multiple personas And much more! Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/ Visit the Storylogick website: https://storylogick.com/

What does B2B sales success look like today? You are about to find out! This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results. Tune in to this episode and learn about: The most significant changes that happened in B2B sales over the last few years What part of the sales funnel is most affected by these changes How AI is reshaping the sales process What makes a good tech stack in 2024 Risks sales and marketing companies run concerning damage to their brand Staying relevant in a highly competitive B2B market And much more! Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/ Visit the Sales IQ Global website: https://www.salesiqglobal.com/

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you! This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities. Tune in to learn about: - What differentiates LinkedIn as the advertising platform to communicate with your target audience - What significant changes LinkedIn has made to its advertising platform in the last year and how these       changes impact advertisers - Audience segmentation and LinkedIn’s targeting capabilities And much more! Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Visit the B2Linked website: https://b2linked.com/ 

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users? Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm. Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase. Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/ Visit the Chasm Group website: https://chasmgroup.com/

Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland. Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization. Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture. Connect with them on LinkedIn: MariCarmen Ribes Espinosa Maureen Muthua Visit the Kyndryl website here

This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape. David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about what we should pay attention to in a virtual setting. If you want to sharpen your strategic communication and learn more about “listening with your eyes”, make sure to tune into this episode. David is one of only a few Certified Body Language Master Trainers in the world. Get in touch with David on LinkedIn. Visit the Merrill Institute website.  

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author. Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate. In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!  Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed. Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou Visit his website: https://benbensaou.com

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.   In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.   Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.   Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield   You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com

In general, prospects don't trust sales people. How does your sales team overcome this challenge? In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.  95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour. Andrew is the CEO of Habits at Work. He is also a renowned TEDx speaker and a professor at Kellogg. You can find Andrew here on LinkedIn: https://www.linkedin.com/in/andrewsykes1/ The link to his website is as follow: https://habitsatwork.com/  

What makes a good story, and how does one best structure it? Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.  In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure. In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell. To learn more about Philipp, have a look at his website

AI has revolutionized just about every industry. Sales development is no exception.  Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals. Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development.    

🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. "...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers". - Scott Brinker Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!

Is your B2B company ready for SEO in 2024? 🌐   Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We also discuss practical tips for B2B marketers on integrating products into content and go-to-market strategies. If you want to know more or get in touch with Chima, you'll find more information in the links below: https://zenithcopy.com/author/chima/ https://www.linkedin.com/in/chima-mmeje 

Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more! Some takeaways from the episode: * Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for customization and adjustments without requiring extensive IT expertise. Adopt a gradual, holistic approach for a comprehensive view over time. * The Future of RevOps: Anticipate advancements that provide sales teams with real-time views and trends, enhanced system integration, and more comprehensive tracking capabilities. * Getting started with RevOps: Start by understanding your business's current state - tackle these methodically, focusing on one aspect and dataset at a time. Get all teams in on the data and use consistent tools and software to facilitate easy information sharing across teams. Lastly, Make sure sales, marketing and CX teams are aligned in their work. Tune into the podcast episode to take part in the rest of the conversation!

Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices. Some of the key takeaways from the episode: 🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech selections—a risky move. 🔍 Companies are increasingly establishing dedicated MarTech departments, signaling a shift in how organizations approach technology. 🔍 Empowering business users through self-service can be a double-edged sword; it's crucial to match tasks with expertise. Tune in to get expert insights that can help you make smarter MarTech investments!

This week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth. For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective. Discover actionable insights on refreshing outdated strategies, connecting authentically with your audience, why adaptability is more crucial than ever, and more! Tune into the podcast here: For those keen on learning more about the topics Lincoln discusses, we highly recommend his training programs: Training for Customer Success Pros: https://www.impactdemy.com/ Email Engagement and ChatGPT Prompt Engineering: https://www.customergrowthlab.com/

We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally. Some takeaways from the episode with Janet: - Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations. - Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions. - Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected. 👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company!  Check out Janet's articles here: https://medium.com/@janetjaiswal

We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies. In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies. Tune in for industry leader expert tips to level-up your customer engagement and make more meaningful customer connections 🎙️ 

In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI. Some key takeaways: 🤖 87% of companies plan to increase their AI spending in the next 12 months 🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI 🤖 Michael is optimistic about AI's role in job creation and upskilling Don't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.

In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems. Key Takeaways from the episode: 🔑 The importance of rethinking traditional financial systems 🔑 How FinTech is leaning towards decentralization 🔑 The potential of tokenized rewards to revolutionize loyalty programs 🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churn Listen into the episode and gain a holistic perspective on how FinTech disrupts not just consumer experiences but B2B relationships as well. #TechMarketingTrends #Podcast #FinTech #B2BTech #LoyaltyPrograms #Disruption #GrowthMarketing #Brightvision