Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights. 00:00 Introduction to MRII's Insights and Innovators Podcast00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart01:36 Duo Partners: Investing in Disruptive Tech03:07 Evaluating and Supporting New Ventures06:52 Examples of Disruptive Companies12:48 Data Quality and Fraud in Market Research18:15 Future Trends in Market Research and Data Analytics21:47 Advice for Newcomers in the Industry23:57 Conclusion and Final Thoughts