Insights & Innovators Podcast from MRII

If your insights are only “interesting,” they can easily get ignored, so start with the business choice you’re trying to influence. In this episode, Nick Graham, Founder, Vertemis, talks with Elizabeth Oates, VP Consumer Insights, Molson Coors Beverage Company, about turning research into action and building insights functions that drive decisions. Elizabeth shares the moment that led her to write More Than Just Interesting and explains how to reframe requests by asking: what action is being considered, why it isn’t happening yet, and what success looks like. They discuss measuring impact by whether insights has a seat at key decision tables, planning ahead for business cycles, and strengthening communication and partnership skills. Elizabeth also frames AI as an incremental way to extend reach when time and budget are constrained.00:00 Why Communication Matters00:26 Podcast Welcome and Guest Intro02:29 Why She Wrote the Book05:28 Never Be Interesting06:41 From Insight to Action08:25 Start With the Decision13:37 Measuring Insights Impact19:07 Proactive Partnership Skills22:12 AI and the Real Threat25:42 New Role at Molson Coors27:10 Advice for Rising Leaders28:11 Key Takeaways and Wrap UpInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing Officer, Chime, joins host Nick Graham, Founder, Vertemis, to discuss what the C-suite values most from insights: not reporting, but synthesis that connects product value to real human needs. Vineet shares how Chime used segmentation, ethnographic research, and jobs-to-be-done to build product-market fit and a brand platform, including a pivotal shift from “financial peace of mind” to progress and ambition. They also cover why a cross-industry career builds transferable advantage, and how AI, synthetic research, and automation will speed up analytics while raising expectations for strategic recommendations.00:16 Podcast Welcome01:31 Golden Age Marketing04:01 Real Value of Insights06:55 How Chime Disrupts09:20 Feels Like Progress10:45 Mission Shift Nugget13:59 Career Jungle Gym19:13 AI Disrupts Insights24:51 Wrap Up and ThanksInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder, Insight Dojo, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack why organizations often conflate insight with information and stay “data rich but insights poor.” They discuss what leaders and insights teams miss most often: clearly defining the real problem, acknowledging uncertainty, and avoiding the trap of confirming leadership hypotheses. Vivek shares a case where ethnographic work with doctors overturned a plausible assumption and helped drive a 40% sales increase through a clearer mechanism story. The conversation also explores the “pragmatic polymath” mindset, micro-mastery for skill building, and how AI works best when paired with real-world experience, judgment, and human-centered thinking.00:00 Polymathic Teaser00:20 Podcast Welcome01:26 Data Rich Insights Poor03:09 Insight vs Information05:07 Building the Insight Edge08:35 Has Insight Improved10:52 What Counts as Insight12:28 Ethnography Case Study19:08 Pragmatic Polymath23:46 Cultivating Polymath Skills27:11 AI and Human Judgment29:53 Career Habits for Insight31:49 Wrap Up and SubscribeInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes.00:00 Growth Ideas and Decisions00:13 Podcast Intro and Guest02:00 Why Insights Must Evolve05:53 From Function to Capability08:17 Clorox Transformation Playbook11:38 Stop Shipping Decks15:19 Problem Shaping and Activation18:23 Democratizing Consumer Knowledge22:06 Skills for Modern Insights27:55 How Teams Upskill30:25 AI and the Human Role34:22 Career Advice and T-Shapes39:01 Optimism and Wrap-UpInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of Womintuition, joins host Jon Last, President of Sports and Leisure Research Group, to discuss why the insights industry is shifting from selling one-off projects toward becoming ongoing decision partners. They cover market bifurcation between DIY platforms and high-value relationships, breaking down silos to deliver horizontal, cross-category context, and hiring for curiosity and creativity. The conversation explores how AI can mine organizational knowledge while humans add judgment, pattern recognition, and the ability to challenge internal biases. They also address pricing beyond time-and-materials, making insights more visible through design thinking and storytelling, and a case example of research elevating the value of IMAX messaging for studios.00:00 Data Meets Politics00:14 Show Intro and Guest01:33 Projects to Partners04:06 Why Change Is Hard05:46 Decision Partner Model07:27 Hiring for Curiosity09:15 DIY Research Pressure12:03 AI Plus Human Insight15:31 New Capabilities and Pricing19:24 Pattern Recognition Edge25:17 Client Side Leadership Tips28:11 CMO Story IMAX Impact31:04 Key Takeaways and WrapInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

How Gen AI is Revolutionizing Market Research with Stefano PuntoniGenAI should not just help market research teams do today’s work faster, but enable “better things,” including work they are not doing at all. Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, joins host Nick Graham, Founder, Vertemis, to reframe GenAI’s impact from productivity to effectiveness, discussing just-in-time insights, synthetic data as an alternative to “no data,” and reaching hard-to-sample or restricted audiences. They unpack misconceptions and identity threat, argue for hybrid approaches combining human and synthetic inputs, and distinguish synthetic personas from true digital twins built from data on real individuals. The conversation also covers where LLMs may excel (belief estimation) versus struggle (context-driven experimental responses), how leaders can map use cases across the research workflow, and why accessible coding agents may accelerate experimentation.00:00 Beyond Efficiency00:20 Podcast Welcome01:38 Reframing Gen AI Value03:10 New Research Frontiers08:43 Better Things Not Faster09:55 Synthetic Data Basics10:45 Misconceptions And Threats15:47 When To Trust Synthetic21:22 Digital Twins Explained24:23 Can AI Model Humans31:57 What Leaders Should Do36:12 Staying Sane And Ahead38:07 Future Developments39:20 Key Takeaways OutroInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony Marketing Systems, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to unpack what culturally aligned research really requires. They discuss why moderator–respondent alignment can unlock deeper insights, when it matters most (like hair, food, and lifestyle), and how nuance shows up as early as recruiting and screening across subgroups within broad demographics. Kai shares how Ebony builds cultural nuance into analysis, why speed expectations are changing, and how relationship-building and sharing findings back can strengthen trust with communities. They also explore training teams for diverse learning styles and lessons from Kai’s journey as a founder.00:00 Biggest Cultural Mistake00:22 Meet The Host And Guest01:28 Haircare Case Study05:57 Recruiting And Segments10:34 Cultural Nuance In Analysis12:35 Building Community Trust15:19 Training For Learning Styles20:11 Founder Lessons And Pivoting26:28 Wrap Up And ThanksInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is joined by Michelle Gansle, former Chief Data & Analytics Officer, McDonald’s, to talk about why insights needs to partner better with data and analytics instead of competing for control, budget, or credit. They discuss how big data created silos, why teams still rarely collaborate without being forced to, and how bringing consumer insights, business insights, and data science together early can create “one plus one equals three” outcomes. They explore practical ways to build bridges, from “day in the life” sharing to cross-conference learning, and how AI can support critical thinking, storytelling, and stakeholder-ready recommendations.00:00 Big Data Shockwave00:23 Meet the Host and Guest02:10 Is Insights Losing Ground02:48 Why Teams Compete07:19 AI as Common Cause10:08 Collaboration That Works13:42 Reframing Insights Role17:44 AI Tools and Hacks25:11 Future Skills for Leaders28:30 Practical Bridge Building32:35 Advice for Next Gen35:06 Wrap Up and SubscribeInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Join us as Pavi Gupta, former VP of Insights & Analytics at Chobani, shares his extensive experience in the insights industry with host Stan Sthanunathan, CEO of i-Genie.AI. In this episode, they delve into the evolving role of insights in business, the importance of balancing technological innovation with domain expertise, and the critical difference between collaboration and consensus. Pavi also discusses the importance of curiosity, continuous learning, and the potential and pitfalls of AI in the market research field. Tune in to gain valuable perspectives on driving business impact through insightful leadership.00:00 Introduction and Tech Collaboration00:36 Welcome to the Podcast01:00 Guest Introduction: Pavi Gupta02:05 Pavi's Career Journey06:09 The State of the Insights Industry08:32 Balancing Perfection and Progress12:44 AI's Role in the Future of Insights19:45 Leadership and Influence in Insights29:10 Advice for Newcomers in the AI Era32:26 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights, The Estée Lauder Companies, as she sits down with host Jon Last, President of the Sports and Leisure Research Group, to discuss strategies for embedding consumer insights into decision-making processes. This episode dives deep into the significance of democratizing consumer-centric decisions, leveraging AI and technology, and fostering a culture of shared ownership within organizations. Learn how to navigate the complexities of influencing decisions without formal authority and ensuring insights translate to tangible business results.00:00 Introduction to Business Language and Insights00:24 Welcome to the Podcast00:43 Guest Introduction: Kalindi Mehta01:24 Driving Decision Making and Impact at Scale02:30 The Evolution of Consumer-Centric Decisions03:30 Empowering Decision Makers with Consumer Insights06:16 Building Decision-Backed Systems09:20 Influencing Decisions at Scale15:15 The Role of Technology and AI17:27 Defining Success in Insights18:46 Organizational Structure and Insights21:28 Cultural Shifts for Consumer-Centricity22:49 Influencing Without Formal Authority24:09 Aligning Teams Across Markets25:48 Advice for Insights Professionals28:56 Advice for Agencies and Partners30:23 Conclusion and Key Takeaways

In this episode, we dive into the fascinating world of synthetic data and digital twins in marketing research. Host Niels Schillewaert of Conveo.ai is joined by Koen Pauwels, Associate Dean of Research at Northeastern University, who shares key insights from his recent conference at Columbia University. Learn about the practical applications of AI-generated data, why senior executives might over-rely on AI, and how synthetic data should augment human insights rather than replace them. Tune in to explore the benefits, pitfalls, and the future of synthetic data in marketing.00:00 Introduction: Overreliance on AI by Senior Executives00:33 Welcome to Tori's Insights and Innovators Podcast00:47 Introducing Today's Topic and Guest02:43 Understanding Synthetic Data and Digital Twins04:58 Comparing Traditional and Modern Research Tools06:41 Lessons from the Columbia University Conference08:57 The Role of Human Insight in AI11:52 Strategic Decision-Making with AI18:57 Addressing Bias in Digital Twins22:05 Combining AI with Human Input25:41 Practical Implementation Framework28:15 Future of Synthetic Data in Marketing30:14 Final Thoughts and AdviceInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels Schillewaert, Head of Research at Conveo.ai, as they delve into the concept of 'AI Sameness' and explore how insights professionals can maintain their creative edge in an era dominated by efficiency. Discover why Tina believes the real value of AI lies in augmenting human abilities rather than replacing them. Gain insights into the importance of critical thinking, creativity, and maintaining a growth mindset in leveraging AI for impactful business results.00:00 Introduction to AI and Efficiency00:26 Welcome to the Podcast00:39 Understanding AI Sameness01:46 Generative AI in Business Insights03:31 Efficiency vs. Effectiveness in AI06:02 Driving Business Impact with Insights09:40 Generative AI as a Research Assistant13:49 Optimism for AI in Insights17:42 Advice for Insights Professionals27:19 Final Thoughts and ConclusionInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics.00:00 Introduction to AI Driven Foresight00:28 Welcome to Insights and Innovators Podcast00:49 Introducing Today's Topic and Guest01:58 Big Changes in the World of Insights04:36 Threats and Opportunities in Insights06:17 The Role of AI in Insights12:38 Leadership and Influencing Skills18:38 Advice for Agency Partners20:48 Future of Insights23:40 Conclusion and Closing RemarksInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research.00:00 Introduction and Welcome00:54 Meet Nick Graham: Insights Leader01:29 Challenges in Insights Partnerships02:11 Nick's Perspective on Insights Impact05:29 Real-Life Examples of Insights Failures09:48 Redesigning Brand-Agency Relationships14:57 Client-Side Responsibilities19:39 From Insights to Strategy26:07 Advice for Future Insights Leaders31:40 Conclusion and FarewellInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment.00:00 Introduction: Balancing Human and AI in the Workplace00:39 Podcast Introduction and Guest Introduction01:40 Transforming Teams with AI: A Leader's Perspective03:33 AI's Impact on Job Roles and Skills05:49 Critical Thinking: The Key to Thriving with AI09:19 Change Management in the Age of AI13:21 Balancing AI and Human Roles19:05 Advice for Leaders and Employees on AI Integration21:54 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership.00:00 Introduction to the Podcast00:47 Meet Stan Sthanunathan: A Career Overview02:06 The Pivot to Entrepreneurship03:34 Challenges of Starting a New Company05:33 The Role of AI in Insights10:27 AI's Impact and Limitations21:45 Skills for Thriving in the AI Era25:28 Advice for Leaders on AI Integration28:01 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

“Stop trying to pretend that everything is smooth.”In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation.Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research.00:00 Introduction to Resistance in Projects00:18 Welcome to Insights and Innovators Podcast00:32 Interview with Brianna Sylver01:07 Understanding Turbulence and Resistance02:18 The Grief Curve and Project Resistance03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing04:11 Suiting Up: Preparing for Project Success07:24 Navigating Resistance: Embracing Free Fall08:39 Real-World Examples and Practical Tools17:59 Safe Landing: Ensuring Implementation Success22:59 Future of Innovation and Emotional Intelligence24:33 Conclusion and Free Gift for ListenersInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights and Innovators podcast, Katie Gross speaks with Celeste Ridlen, Head of Research at Robinhood. They discuss the crucial role of research in shaping Robinhood's product and marketing strategies, the evolving responsibilities of insights leaders, and how Robinhood leverages AI to enhance research efficacy. Learn about the unique challenges faced by a high-growth fintech company and the strategies used to stay agile and customer-focused.00:00 Introduction to Insights and Innovators Podcast00:28 Meet Celeste Ridlen: Head of Research at Robinhood01:08 The Role of Research in Robinhood's Mission03:31 Impact of Insights on Product and Marketing05:05 Ensuring Research is Acted Upon07:10 Executive Expectations and Demonstrating Value10:11 Staying Agile in Research Approaches12:20 Leveraging AI in Research15:53 Essential Skills for Modern Researchers19:12 Challenges in Data Accuracy20:55 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation.Chapters00:00 Introduction: The Importance of Delivery in Presentations00:17 Welcome to MI Eyes Podcast00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith01:05 The Significance of Delivery Over Data03:01 Common Presentation Mistakes04:32 Rapid Fire Tips for Effective Presentations08:20 The Power of Ending Strong13:06 Handling Q&A Sessions18:39 Final Thoughts and Practical Advice21:28 Closing Remarks and Thank You22:55 Writing a Letter to the Next Generation27:29 Guiding Principles: Passion and Bravery28:49 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters00:00 Introduction and Welcome00:35 Meet J. Walker Smith01:17 The Art of Storytelling with Data04:32 Engaging Different Audiences12:56 Crafting Memorable Headlines16:35 Structuring Your Presentation22:04 The Perfect One-Slide Presentation26:02 Conclusion and FarewellInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.00:00 Introduction to Market Research Trends00:13 Welcome and Episode Overview00:26 Guest Introduction: John Dick of CivicScience00:37 The Problem with Traditional Surveys00:56 Civic Science's Innovative Approach01:39 Engaging Respondents Without Incentives01:59 The Importance of Short Surveys04:56 Scaling Data Collection07:24 Ensuring Data Representativeness10:24 Comparing Traditional and New Methods12:38 Challenges in Convincing Clients15:34 Efficiency and Profitability of New Methods17:35 The Role of AI in Market Research21:39 Skills for Success in Market Research25:35 Conclusion and Final Thoughts

Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals.00:00 Introduction to Wow Insights00:13 Welcome to the Podcast00:57 Meet Our Guest: Vijay Raj02:08 Vijay's Career Journey03:40 The Pyramid of Insights06:31 Leadership and Influencing Skills09:44 Advice for Aspiring Professionals19:51 Opportunities and Challenges in Insights20:47 The Role of Technology and AI28:03 Future of Insights Functions30:26 Conclusion and Final Thoughts

Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive business decisions and create value. They explore the principles behind Walmart's data strategy, the role of AI in accelerating insights, and the unique aspects of their data integration. Mark shares his insights on innovation, team building, and what it takes to succeed in a fast-growing data business. Tune in to learn how Walmart is transforming retail with actionable insights and a customer-centric approach. 00:00 Introduction to the Fast-Paced Business World00:15 Welcome to MRII's Insights and Innovators Podcast00:37 Introducing Mark Hardy and Walmart Data Ventures01:26 The Creation and Evolution of Walmart Data Ventures03:41 Core Principles for Success at Walmart Data Ventures06:40 Unique Market Differentiation of Walmart Data Ventures12:00 Leveraging AI for Business Insights and Actions19:37 Skills and Qualities for a High-Performing Insights Team23:34 Leadership Lessons and Industry Trends27:40 Conclusion and Final Thoughts

Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function. 00:00 Introduction to Fact-Based Presentations00:27 Welcome to Tori's Insights and Innovators Podcast00:48 Introducing Stan Natan: A Storied Career01:39 Capitalizing on 'Nothing to Lose' Moments03:55 Mentorship and Impactful Guidance05:26 Taking Pride in the Insights Function07:11 Learning the Hard Way: Developing a Backbone10:52 Defining Great Insights Work12:15 The Power of Storytelling in Insights15:31 Creating Impactful Insights Leaders17:16 Timeless Skills for Insights Practitioners19:21 Staying Relevant in a Fast-Paced Industry22:55 Writing a Letter to the Next Generation27:29 Guiding Principles: Passion and Bravery28:49 Conclusion and Final Thoughts 

On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field. 00:00 Introduction to Insights and Innovators Podcast00:35 Meet Nancy Smith: A Leader in Marketing Analytics01:13 The Evolution of Analytics in Decision Making03:39 Understanding Commercial Analytics07:39 Challenges and Adoption in Analytics15:11 Building a Successful Analytics Company21:25 Future of Analytics and Career Advice24:41 Conclusion and Farewell

Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more! 00:00 Introduction to Insights and Innovators Podcast00:32 Meet Our Guest: Helen Katz01:30 Transformations in Media and Advertising03:36 Navigating the Measurement Landscape05:57 Engagement Metrics and Cross-Platform Challenges09:17 Skills for Modern Media Professionals11:38 The Role of AI and Automation13:13 Client-Provider Dynamics in Research16:19 Future of Media Consumption: Gen Alpha17:20 Conclusion and Farewell

Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss. 00:00 Introduction to MRII's Insights and Innovators Podcast00:31 Meet Pete Fader: The OG of Customer Lifetime Value02:08 The Evolution of Customer Data and Behavioral Analysis03:54 Understanding Customer Centricity05:58 The Role of Predictive Analytics in Modern Business08:30 Bridging the Gap Between Insights and Action10:22 Characteristics of Data-Savvy Organizations12:46 Pete Fader's Entrepreneurial Journey15:15 Ensuring Data Quality and Trustworthiness17:57 Essential Skills for Future Insights Professionals20:06 Conclusion and Final Thoughts

Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact. 00:00 Introduction and Sponsor Message00:34 Meet the Host and Guest01:37 Role of Insights in Decision Making01:59 Three Pillars of Digital at Wella03:01 Data-Driven Decision Making06:41 Real-World Examples of Insights Impact11:25 Qualities of a Good Insights Professional14:46 Delivering Insights Effectively17:15 Conversational AI and Its Impact20:24 Future of Insights and AI23:33 Advice for Insights Professionals25:41 Conclusion and Farewell

How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights. 00:00 Introduction to MRII's Insights and Innovators Podcast00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart01:36 Duo Partners: Investing in Disruptive Tech03:07 Evaluating and Supporting New Ventures06:52 Examples of Disruptive Companies12:48 Data Quality and Fraud in Market Research18:15 Future Trends in Market Research and Data Analytics21:47 Advice for Newcomers in the Industry23:57 Conclusion and Final Thoughts

Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry. 00:00 Introduction and Sponsor Message00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics01:53 Brian Orme's Journey to Sawtooth Software04:51 Evolution of Data Collection Methods09:28 The Impact of AI on Market Research13:02 Skills for Future Insights Professionals16:50 Leadership and Work Culture in Modern Organizations20:38 Conclusion and Farewell 

Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world. 00:00 Introduction to Ravi Parmaswar00:57 Key Skills for Insights Professionals03:28 Career Highlights and 2 Percent Moments05:13 Leadership and Continuous Learning06:54 Future of Research and Insights10:09 Cross-Cultural Interactions and Advice12:57 Reflections and Advice to Younger Self15:51 Looking Ahead: The Future of the Industry18:02 Conclusion and Final Thoughts

Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights. 00:00 Introduction and Sponsor Message00:26 Meet the Guest: Steve Quirk01:36 The Disconnect Between Buyers and Sellers of Insights04:58 Challenges in the Market Research Industry06:16 Impact of Private Equity on Market Research09:00 The Role of ResTech and AI in Market Research16:44 The Future of Market Research Skills18:59 Predictions for the Next Decade in Market Research22:55 Conclusion and Farewell

Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field. 00:00 Introduction and Sponsor Message00:35 Meet the Guest: Patrick Comer01:26 The Evolution of Market Research03:14 Defining ResTech05:43 Data Quality in 202508:08 Privacy and Data Clean Rooms10:06 Synthetic Audiences and AI Moderators17:33 Quick Fire Round20:21 Conclusion and Call to Action

Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry. 00:00 Introduction and Sponsor Message00:34 Meet the Guest: Matt Britton01:01 Lessons from a Serial Brand Builder03:14 The Birth of Mr. Youth04:52 Navigating the Digital Marketing Landscape07:28 The Genesis of Suzy11:07 Building a Disruptive Brand15:03 The Role of AI in Market Research17:02 Conclusion and Final Thoughts

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields. 00:00 Introduction and Sponsor Message00:27 Meet the Host and Today's Topic00:57 Guest Introduction: Michelle Froah01:37 Michelle's Career Journey: From Engineering to Marketing08:38 Insights from the ETS Human Progress Report14:09 The Importance of Durable Skills19:53 Future Nav: Measuring and Mapping Skills22:09 AI Literacy and Its Impact on the Workforce26:00 Tips for Accelerating Skill Development30:13 Challenges for Insights Professionals37:29 Conclusion and Final Thoughts

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.   00:00 Introduction and Host Welcome 00:31 Guest Introduction: Nitesh Priyadarshi 01:40 Nitesh's Career Journey 05:45 The Importance of Consumer Centricity 14:08 Leadership and Empathy in Insights 19:49 Opportunities and Challenges in the Insights Industry 25:54 Conclusion and Final Thoughts

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making. 00:00 Introduction and Sponsor Message00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult02:20 The Importance of Daily Data in Market Research03:54 AI and Its Impact on Market Research05:25 Challenges and Innovations in the Insights Industry09:19 The Role of Insights in Shaping Public Opinion14:11 Ensuring Quality in Market Research21:52 Career Advice for Aspiring Researchers 

Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways! 00:00 Introduction and Today's Topic00:29 Guest Introduction: Colleen Fahy Rush01:22 The Role of Insights in Media Transformation04:57 Challenges and Learnings in Media Research07:15 Colleen's Career Journey11:11 Differences Between Media and Consumer Insights14:23 Impact of AI on Media Insights16:28 Advice for Aspiring Media Insights Professionals20:20 Leadership and Influencing Skills22:11 Conclusion and Final Thoughts

Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact of AI on audience segmentation, the importance of strategic thinking in research, and offers advice for future leaders in the field. Learn about the four Ps framework for effective language model usage and how AI can enhance your research capabilities. 00:00 Introduction and Sponsor Message00:32 Host Introduction and Episode Overview01:17 David Boyle's Career Journey02:55 The Role of AI in Market Research06:18 AI's Impact on Audience Segmentation12:55 The Four Ps Framework for Effective AI Use15:04 Pragmatic Advice for Future Leaders17:56 Conclusion and Farewell 

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies. 00:00 Introduction and Guest Introduction01:16 Differences Between CPG and Tech Insights03:03 Marie's Career Journey04:43 Consumer Centricity and Strategic Leadership06:45 Impact of AI on Insights08:58 Future-Proofing Careers in Insights10:35 Leadership in Times of Rapid Change13:05 Personal Career Advice from Marie15:15 Opportunities and Threats in the Insights Industry18:55 Conclusion and Final Thought

In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group, chats with Claire Kuhn, the SVP of Research & Insights at OvationMR.  Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised her. She discusses the ongoing transformation in market research, the balance of AI and human interaction, leadership with authenticity, and the essential skills for emerging professionals. Claire's insights highlight the importance of curiosity, continuous learning, and cultural fit in driving business impact through market research.

From building connections to staying curious, Katie Egge shares insights from her journey.  Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie's unique career journey from sports and entertainment management to her pivotal role in market research. Learn about her take on AI's impact on the industry, balancing soft and technical skills, and evolving leadership in a tech-forward, remote world. Katie's insights into generating actionable strategies and maintaining the researcher's essential role with AI are not to be missed!

Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about the 30 Under 30 Awards, the importance of mentorship, networking, and the evolving skill sets required in today's research landscape. Gain invaluable advice for young professionals aiming to make a mark in the field.

Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy. In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitioning from off-line to online research at a time when the internet was in its infancy. Shelley also discusses her efforts to close the gender gap in the workplace through her work with The Female Quotient and provides advice for today's innovators and trailblazers on how to navigate and transform traditional industries, especially in the age of AI.

In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago, hosted by Jon Last, President at Sports and Leisure Research Group. Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at the discussions that influence the future of market research.

On this episode, host Katie Gross, CEO at Suzy, speaks with Kristin Luck, Managing Director of Oberon Securities. Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, and start a data visualization platform. She offers insights on financial literacy, business growth, and the importance of marketing. Also, discover how Women in Research (WIRe) is empowering women in the industry.

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights! 00:00 Introduction and Episode Overview00:27 Guest Introduction: Christian Hederault01:13 Industry Challenges and Insights02:18 Career Journey and Role at Colgate04:09 Proactive Value Creation in Insights05:48 Colgate's Insights Transformation Journey07:49 Insights Competency Framework10:12 Evolution and Future of Insights Function14:04 Leveraging Technology in Insights17:35 Conclusion and Final Thoughts

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid.00:00 Introduction and Episode Overview01:14 Meet Diane Hessen: Visionary and Disruptor03:18 The State of the Insights Industry10:14 Diane's Career Journey16:52 Founding Communispace23:56 Entrepreneurial Lessons and Advice31:05 Conclusion and Final Thoughts

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions.