Betway's Sponsorship Deal with Manchester United

Q: How long is this episode of iGaming Daily?

This episode is 25 minutes long.

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This episode was published on June 1, 2026.

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What this episode covers

This episode explores the recent reported £20 million betting sponsorship deal between Betway and Manchester United, analysing its implications for football sponsorship, gambling regulation, and the evolving landscape of sports marketing.Key TopicsBetway's sponsorship deal with Manchester UnitedImplications of gambling regulation changes in UK footballThe value and perception of betting sponsorships in footballHost: Fernando NoodtGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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