Beyond big data with Peter Shafer

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with Peter: https://www.linkedin.com/in/peteshafer/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/