The Marketing Rules Podcast

In this episode of the Marketing Rules Podcast, James is joined by Theo Smith, one of the leading voices on neurodiversity, inclusion and workplace design.Theo has spent more than 17 years working across recruitment, talent acquisition, recruitment marketing and HR technology. Today, he helps organisations understand how hiring processes, workplace systems and company cultures can unintentionally exclude talented people.They discuss:Why recruitment processes often lose great candidates before they even applyThe problem with "culture fit" hiringHow organisations can create more inclusive hiring experiencesThe impact of AI on recruitment and talent attractionWhy neurodiversity has become such an important workplace conversationThe difference between fixing people and fixing systemsHow employers can attract talent in an AI-driven worldWhether you're a recruiter, talent acquisition leader, hiring manager or business owner, this conversation will challenge how you think about hiring and workplace performance.The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Theo:⁠https://www.linkedin.com/in/theosmithuk/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

This week on The Marketing Rules Podcast James is joined by Andy Dunn, Managing Director of TEAM, the UK’s largest network of independently owned recruitment businesses. They dive into something that almost everybody talks about, but very few people genuinely understand: networking and community building. They discuss what separates networks that create real opportunities from those that simply look good on paper, why giving value first matters, and how to stay visible without becoming just another voice in the noise. Andy also shares what it really takes to build and manage a thriving community, the mistakes people make when trying to grow one, and why face to face connections still matter in an increasingly digital world. They also get into:Why networking is not about what you can takeBuilding your own “team within a team”Online communities vs face to face relationshipsCommunity management lessons at scaleCommon networking mistakes to avoidThe ROI of community and collaborationWhy human connection could become even more valuable in an AI driven worldWhether you run a recruitment business, work in talent acquisition, or are trying to build stronger relationships in your market, there are plenty of practical takeaways in this one. The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠⁠smartsifty.com⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Andy:⁠https://www.linkedin.com/in/andyedunne/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

Most people in recruitment think burnout is just part of the job.Long hours. Constant pressure. Always “on”.But what if the real problem isn’t workload… it’s how we’re operating?In this episode of the Marketing Rules Podcast, James is joined by recruitment leader turned performance coach Michelle Flynn to talk about sleep, stress, burnout, breathwork and why so many recruiters are running at 100mph with no recovery.This is one of those episodes that will probably make you stop and rethink how you work.They cover:Why “work-life balance” doesn’t really existThe hidden signs you’re heading towards burnoutWhy recruiters struggle to switch offHow high performers recover properlyThe importance of sleep and routineWhy small changes beat dramatic life overhaulsBreathwork, performance and controlling stressThe problem with being “busy” all the timeWhy recruiters are basically office athletesHow to improve performance without sacrificing your lifeIf you work in recruitment, run a business or constantly feel switched on, this episode will probably hit home.The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠smartsifty.com⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Michelle:⁠https://www.linkedin.com/in/michelleflynn/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

This episode flips one of the biggest assumptions in recruitment on its head.We spend so much time defining people by job titles, CVs and neat career paths. But what if that is exactly what is limiting performance, creativity and growth?In this conversation, I sit down with Daen Fox to unpack why labels in recruitment are becoming less relevant, and what actually drives high performance in today’s market.We get into the reality of modern recruitment. Why generic processes are creating average results. How curiosity is becoming a real competitive advantage. And why the people who step outside their defined role are often the ones who win.We also talk about identity beyond work. From building a career in recruitment to performing as a DJ, Daen shares what happens when you stop trying to fit into one lane and start leaning into what makes you different.This is not a conversation about theory. It is about how people actually operate, perform and grow in a market that is changing fast.If you are building a team, growing a recruitment business, or just feel like you are being boxed in by your role, this episode will challenge how you think about work.What you will take away:Why job titles are becoming less useful in modern recruitmentHow to unlock better performance without rigid role definitionsThe link between curiosity and commercial successWhy most recruitment businesses suppress innovation without realising itHow to operate beyond your job title without causing frictionWhat it really takes to stand out in an AI-driven marketThis one is about thinking differently, operating differently, and ultimately winning differently.The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠smartsifty.com⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Daen:⁠https://www.linkedin.com/in/daenjafox/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

In this episode of The Marketing Rules Live, the ThinkinCircles team explores how AI is reshaping recruitment marketing from a marketer’s perspective. We discuss the rise of AI-generated written content, the risks of overusing automated imagery, and the growing challenge of protecting brand consistency as consultants publish more frequently than ever.This session covers:How AI has increased content volume but not necessarily qualityThe risk of brand dilution when consultants rely too heavily on automationWhy tone of voice, positioning and human judgement still matterThe importance of AI guardrails, policies and internal guidelinesHow agencies can balance efficiency with credibility in 2026Why recruiters must read, refine and sense-check AI output before publishingWe also examine the wider implications of AI use, from sustainability concerns to misinformation risks, and why due diligence is now a business-critical responsibility.AI can accelerate your marketing. It cannot replace your thinking.If recruitment is a people business, then recruitment marketing must remain human at its core.Featuring Chris, Kat, Fiona, Richard and Tayla from ThinkinCircles.The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠smartsifty.com⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingLearn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

Most recruitment founders say they want to sell their agency one day.But the reality is very different.In this episode of The Marketing Rules Podcast, James Whitelock sits down with Matt Fox, founder of Exodus Advisory, to talk about what actually happens when recruitment businesses try to exit and why so few ever make it to a successful sale.After more than 25 years in recruitment, building and eventually exiting his own agency, Matt now works with recruitment founders to grow, optimise and prepare their businesses for sale. Unlike traditional brokers who only appear when someone decides to sell, Matt often works with owners years in advance, helping them fix the structural issues that destroy valuation.In this conversation, we unpack the biggest risks inside recruitment agencies that buyers look for, why owner dependency can kill a deal, and how factors like marketing, brand positioning and candidate experience can significantly increase the appeal and value of a business. If you run a recruitment agency and think you might exit one day, this episode will change how you think about building your business.In this episode we discuss:Why fewer than 10% of businesses that want to sell actually doThe hidden risks buyers look for when evaluating recruitment agenciesWhy owner dependency is one of the biggest valuation killersThe real role of brand and marketing in making a business more attractive to buyersHow candidate experience can actually be monetisedWhy most recruitment agencies still struggle to differentiate themselvesWhat founders should be doing years before they ever think about sellingWhether you're building to exit, scaling for growth, or simply want to run a stronger recruitment business, this episode is packed with insights from someone who sits on both sides of the table.The Marketing Rules Podcast is sponsored by Smart Sifty⁠smartsifty.com⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Matt:⁠https://www.linkedin.com/in/matt-fox-50b10311/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

What happens when a recruiter stops relying purely on cold calls and starts building an audience instead?In this episode of the Marketing Rules Podcast, James Whitelock sits down with Joel Lalgee, widely known as The Realest Recruiter. Joel has built one of the most recognisable personal brands in recruitment, growing a global following across TikTok, LinkedIn and YouTube while continuing to operate as an executive recruiter.Joel shares the story behind how he went from agency recruiter to content creator, why he committed to posting consistently, and what happened when that visibility started turning into real business opportunities.The conversation digs into the changing reality of recruitment. Outreach is easier than ever thanks to automation and AI, but getting someone’s attention is harder than ever. Joel explains why personal branding, authenticity and trust are becoming the most valuable assets recruiters can build.James and Joel also discuss the evolving role of content in recruitment, the mistakes people make when trying to copy influencer-style formats, and why the recruiters who succeed in the next decade will look more like media creators than traditional salespeople.In this episode they discuss:How Joel accidentally fell into recruitment and built a decade-long career in agencyWhy personal branding started as an experiment on LinkedInWhat happened when Joel committed to posting content every single dayWhy attention and trust are now the hardest things for recruiters to earnThe real impact AI and automation are having on outreach and salesWhy the traditional “50 cold calls a day” model is becoming less effectiveHow recruiters can combine marketing, content and relationship buildingThe story behind The Realest Recruiter brand and how it became a businessHow Joel monetises content through speaking, partnerships and executive searchWhy authenticity and originality beat copying influencer-style contentWhat listeners will take away:A clear understanding of why personal branding is becoming essential in recruitmentPractical ideas for creating content that actually builds trust and visibilityA new perspective on how recruiters can stand out in a crowded, AI-driven marketInspiration to think differently about business development and relationship buildingWhy the future recruiter may look more like a creator than a salesperson.The Marketing Rules Podcast is sponsored by Smart Siftysmartsifty.com#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Joel:⁠⁠https://www.linkedin.com/in/joellalgee/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

James is joined by Dave Jenkins, CEO and Founder of Wave, who has spent 25 years building recruitment websites and watching them evolve from simple brochure sites to powerful marketing and tech platforms.We get into the future of the recruitment website, the impact of AI, candidate experience, and why your site should be your hardest-working asset, not just something that sits online looking pretty.#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Dave:⁠https://www.linkedin.com/in/davefromwave/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week, James was joined by Manan Shah, co-founder and CEO of Recruiterflow. They get into what recruitment data really matters, why most agencies obsess over the wrong metrics, and how velocity, productivity, and AI are reshaping how recruitment businesses scale. If you care about building a faster, smarter, more resilient recruitment operation, this one’s for you.#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Manan:⁠⁠https://www.linkedin.com/in/mananshah212/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode James is joined by Zoe Shackleton, Head of HR and Equality, Diversity and Inclusion at Huddersfield Town Football Club. Zoe sits on the other side of the table to most of TMRP listeners, she’s the end client recruiters are trying to win over. They talk candidly about talent attraction in football, what genuinely inclusive hiring looks like in practice, and how strong culture and smart use of technology drive retention in high-pressure environments.#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Zoe:⁠https://www.linkedin.com/in/zoe-shackleton-fcipd-38167418/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, James is joined by Thomas Vose, co-founder of HireAra, to unpack what it really takes to build a recruitment tech business from scratch and successfully exit it. They discuss the challenges of bootstrapping, angel investment, avoiding the VC trap, and what life is really like after being acquired. If you’re building, scaling, or thinking about selling a rec tech business, this one is packed with real lessons from the front line. #MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Thomas:⁠https://www.linkedin.com/in/thomas-vose-149788108/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠

The Marketing Rules Podcast cuts through the noise to bring you real conversations with the people shaping recruitment, talent, and RecTech. Each episode gives you practical strategies, sharper thinking, and the stories behind the ideas that move our industry forward.

In this episode, James sits down with Rudi Bauer, someone we’ve wanted on the show for a long time. They explore his journey from software developer to leading Europe’s largest developer community and dig into what developers really want today, how their values are changing, and what skills will shape the future of tech talent. It is a sharp, honest look at where the market is heading and what it means for employers and candidates alike.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Rudi:⁠https://www.linkedin.com/in/rudi-bauer-1b325813/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

In this episode, James is joined on the couch, in person, by Ross Thompson, founder of Infinity Staff Global, to unpack how he has successfully expanded from Australia into the UK recruitment market.They get into why he chose South Africa over the Philippines for offshore talent, how cultural fit and time zones impact performance, and why clients are turning to offshore solutions as the cost of employing in the UK and Australia continues to rise. The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Ross:⁠https://www.linkedin.com/in/rossnthompson/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Every now and then, you meet someone who doesn’t just imagine the future — they build it.In this episode, James talks to Benn Klewpatinond.A designer, engineer, and inventor whose creations blur the line between technology and humanity. From rethinking the rowing machine with his Float Rower invention to shaping inclusive, purpose-driven products through his company INOND, Benn’s work is all about empathy, innovation, and impact.Bennhow the mind of a modern inventor works: where ideas come from, how they take shape, and what it really means to design for everyone.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Benn:⁠https://www.linkedin.com/in/bennklewpatinond/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential. They explore what it really means to grow from startup to scale-up, the challenges these companies face as they professionalise, and why understanding the problem you truly solve is the foundation for success. The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Howard:⁠https://www.linkedin.com/in/howardflint/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Joining James this week Steve Lewis, Managing Director at HireGuide. Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn and now driving innovation in interview intelligence. Steve is now on a mission to transform how interviews are run, helping companies make better, fairer, and more structured hiring decisions.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Steve:⁠⁠⁠https://www.linkedin.com/in/stevenlewis75/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

This week James is joined by Glenn Martin: recruiter, talent solutions founder, podcast host, and all-around people person. With over 20 years in the recruitment game, Glenn shares his journey from Glastonbury to building personal and employer brands, the rise and fall of platforms like Twitter (now X), and how AI is reshaping content authenticity. The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Glenn:⁠⁠https://www.linkedin.com/in/glennnevermindthejobspec/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, James sits down with Paralympic judo champion Chris Skelley MBE. From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage. We dive into the highs of winning gold in Tokyo, the emotional fight for bronze in Paris, and why that medal means more than any other. Now retired, Chris reflects on sacrifice, identity, and his mission to inspire the next generation to thrive, whatever their challenges.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Chris:⁠https://www.linkedin.com/in/christopher-hunt-skelley-mbe-ply-73014212b/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI. Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies. From building some of the earliest recruitment chatbots to running the first AI and automation agency in our sector, Martyn’s been right at the heart of conversational AI. James and Martyn dig into how technology is reshaping candidate experience, what recruitment can learn from e-commerce, and maybe even peek into that slightly dystopian future where AI talks to AI to find you your next job.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Martyn:⁠https://www.linkedin.com/in/mredstone/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Stephen:⁠https://www.linkedin.com/in/stephenodonn/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Stephen:⁠https://www.linkedin.com/in/stmcgrath/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Sean:⁠https://www.linkedin.com/in/sean1allen/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Matt:⁠https://www.linkedin.com/in/mattalder/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Mark:⁠https://www.linkedin.com/in/mchaffey/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Jim:⁠https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Bill:⁠⁠⁠https://www.linkedin.com/in/billboorman/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition.Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting employer brand to engaging those hard-to-reach passive candidates, podcasting is proving to be a powerful tool for TA teams.They also get into the nuts and bolts: why you don’t need fancy production, how real conversations go further than polished scripts, and why talent teams, not just marketing, should be the ones behind the mic.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Nitin:⁠⁠https://www.linkedin.com/in/nitin-rectools/https://www.rectools.io/https://rectalk.co.uk/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, James is joined once again by Rob Green, Founder and CEO of RectecMaking him one of the rare few returning guests. We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster. Whether you're in talent acquisition, HR, or recruitment, this is one conversation you won’t want to miss.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Rob:https://www.linkedin.com/in/robdgreen/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever. From building confidence in new consultants to redefining business development in a post-COVID world, this conversation is packed with wisdom, energy and practical tips.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Kate:https://www.linkedin.com/in/kateoneill-recruitment/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Gail:https://www.linkedin.com/in/gail-porter-49076a57/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast. Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Matt:https://www.linkedin.com/in/mattalder/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Katrina:https://www.linkedin.com/in/katrinacollier/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?Joining me this week is Mark Chaffey, CEO at Hackajob.Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Mark:https://www.linkedin.com/in/mchaffey/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Employee Referral programs don't work, so why should we bother them?Joining me this week to discuss this is Sam Davies, CEO at Rea LinksSam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs.  The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Sam:https://www.linkedin.com/in/samgtdavies/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present.Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foster the next generation of innovators.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Chantal:https://www.linkedin.com/in/chantalcontentcreator/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity.Joining me this week is Alexandra Chirica, founder of Recfindr.Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing.The Marketing Rules Podcast is sponsored by RChill⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Alexandra:https://www.linkedin.com/in/alexandrachirica/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to James this week is Michael Blakley, founder of Equitas. Michael discusses how to be conscious of biases during the interview process and the part that technology now plays in creating an anti-bias interview. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/michaeladamblakley/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob. Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sam: https://www.linkedin.com/in/samberthoud/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coachNeil discusses how to be a better leader through storytelling, laughter, fun and mindset? The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Neil: https://www.linkedin.com/in/neilmullarkey/⁠ Discount code KOGANPAGE20 at the Kogan Page website via ⁠https://neilmullarkey.com/inthemomentbook⁠ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me this week is Edan Haddock, Head of Talent at Movember. Edan talks me through how he started 'Rubberband', his Facebook community for TA professionals and his new role at Movember. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Edan: ⁠https://www.linkedin.com/in/edanhaddock/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking to James this week is Sean Galligan, founder of TA Guru.Sean discusses the alignment of enablement and marketing and how it can support wide initiatives like employer branding. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sean: https://www.linkedin.com/in/seángalligan/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠

Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse. Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group.Zoe takes James through his own Clifton Strengths evaluator to help him discover his own unique talent DNA. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Zoë: https://www.linkedin.com/in/zoë-clayton-white/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To learn more about Job Boards Connect visit: https://jobboardsconnect.com/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of experience as an Ops Director with several big name recruitment agencies. He details the duties and responsibilities of Operations and how they are key to growth for any scaling Recruitment agency. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Si: https://www.linkedin.com/in/saeedbor/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Peter: https://www.linkedin.com/in/peter-guirguis-b810691/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies. Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging technologies on the TA market. Bill finally takes me through how he set up his charity for the homeless in Northampton. The Marketing Rules Podcast is sponsored by RChill ⁠⁠https://www.rchilli.com/⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Bill: https://www.linkedin.com/in/billboorman/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

This is Part 2  of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠