Beyond formal learning

This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs. Ed Santa is an Ed tech company which is 5.5 years old. Rohan has experience in marketing branding and building products in a US based company He has also dabbled in the retail sector in Europe, building products Completed masters from University of Aberdeen MBA Worked in Finding new products that can be introduced into the market and finding customers. Finding for someone v/s building a product. Joining an EdTech firm, learning all about a product and performing multiple roles What to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personas Discovering user personas for the learning space - has been made complex; understanding stakeholders Reaching the end user in an enterprise requires crossing many hurdles Dealing with different mindsets in enterprises, well structured systems Learning ecosystem is made complex; don't ask when you last took a course, learning always happens in-line with work Does learning always have to be structured? Online courses are not always the solution The myriad forms of learning - one size does not fit all; experiences with various enterprises Personalised, contextual byte-sized learning - to suit needs of the learner The organisation's expectations from necessary structured learning v/s an individual discovering what's necessary Enterprises looking to enhance learner engagement, going out to find courses that work Going hand in hand with the kind of work being done with individual growth plans; battling the content fatigue Importance of organic learning acknowledged by the enterprise Researching adult learning - points of view from an Indian education scenario; Advice for people considering a career in EdTech There's enough room for everyone; know your competition Understanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your funds Understanding organisation processes and functions Finding the right problem to solve Rohan’s Brief: Rohan Krishna is a serial entrepreneur. He joined hands with EdSanta's founding team with zest and vision to change how the world learns. In just a few years, he was able to crystalise his dream into reality with EdTech brands under the EdSanta umbrella – Elite Learning, Get me a Course, Get Me Guru, Get Me Employed, and AdSmart. In Rohan's words, EdSanta's vision is to "make learning accessible, effective, engaging, and personalised for everyone." His authored book, "Knowing What's Ignored: A Little Extra For Extraordinary Outcomes At Work," is an excellent read for aspirants pursuing their master's degree in business administration! A true-blue explorer, Rohan absorbs and enjoys new cultures and food while traveling globally. An innovator at heart, Rohan has a patented remote-controlled robotics product to his credit. This podcast is brought to you byAdeptic Creative Labs with support from the team atClearly Blue Digital. Write to us at [email protected]. Follow us on LinkedIn at Adeptic Creative Labs andClearly Blue Digital.