PODCAST · business
Aedge
by Adeptic Creative Labs
A podcast about learning, design and marketing.
Episodes
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Conversation with an educator - Part 2
In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Madhavi Nadig continues the conversation with Dr. Rajaram, in this part he touches upon AI, learning and personalisation in learning. Use of AI and its positive impact on learning His...
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Conversation with an educator - Part 1
In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Padmaja’s conversation with Dr. Rajaram covers a gamut of topics, from all his experiences through his life and his views on all things education in the present day. Rajaram Sir’s background,...
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Blueprints to Wireframes
In conversation with Geethanjali, a UX designer at Nference. Geethanjali talks about her work in UX and her journey from being an architect to pursuing a career in design. Being an ‘artsy’ kid, chose to study architecture to explore her creative abilities. Enjoyed creating interesting spatial...
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Unlearning by design
A few weeks ago, Adeptic Labs had the opportunity to conduct a workshop at Srishti Manipal Institute of Art, Design and Technology. So we thought of inviting some of their design students to share their experiences as design students. This conversation with Chitra explored - Chosing design as a...
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Authentic Connections
In conversation with the marketing team at Clearly Blue Digital, with Chitra from Adeptic Creative Labs. Aishwarya, Snegha and Sakshi talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share - What attracted each one to the...
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Rarely Rational - Negativity Bias
Continuing this series of Rarely Rational, we feature Padmaja and Chitra from Adeptic Creative Labs, examining experiences of Negativity Bias through various lenses. This conversation covers - Why do we have a propensity as humans towards negatively charged experiences How current banking...
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Rarely Rational - Illusion of validity
In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why people love to look for patterns, and when they find these patterns they want to associate a meaning to them. While we have heard of women shattering the glass ceiling, there is also a problem of them...
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Rarely Rational - Courtesy Bias
In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why courtesy may not always be welcome. Courtesy Bias makes it hard to get unfiltered opinions, since people may withhold their real views due to courtesy. “Satyam bruyat, priyam bruyat, na bruyat satyam...
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Rarely Rational - Peak end rule
This episode is a new one in our ‘Rarely Rational’ series where we explore cognitive biases. Madhavi Nadig and Jyothi Sridhar talk about the ‘Peak-end rule’ Chinese whispers - a popular children’s game. Psychologists talk about two kinds of ‘selves’. Experiencing self and the narrating self. Are…
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Designing Sustainability
In this episode of Aedge, Sushmita Charlu, a designer with a multi-disciplinary approach, chats with Madhavi Nadig, the CTO of Adeptic Creative Labs. It is a free-wheeling conversation covering Sushmita’s diverse body of work and her thoughts around industrial design, circular economy,...
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Doctors and Designers
This is a conversation between Padmaja and Chitra from Adeptic Creative Labs about Padmaja’s unique experience working with a whole of different kinds of stakeholders in the healthcare industry and her experiences working on a UX project amidst doctors and designers. Project started in 2019, a...
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A Touch of Design
In this episode of Aedge, Deepa Srinivasan, the Design Director at Kickdrum, converses with Sakshi Sipani, a young designer at Clearly Blue, and Madhavi Nadig, the CTO of Adeptic Creative Labs. It is an open conversation where they explore how design is integral to building good products, the...
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Pursuit of learning
This Aedge episode is a conversation between Sneha Laxman, an instructional designer with a varied career background, Chitra and Madhavi from Adeptic Creative Labs. Sneha’s introduction to instructional design. Being an ex-service person, retiring from the Indian Army as a captain. Transitioning...
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Essence of Branding
The Aedge podcast explores branding in this episode through a conversation between Linda Jacob, who conducts branding exercises for Clearly Blue Digital, and Chitra Gurjar from Adeptic creative labs. The essence of this chat includes - Linda’s serendipitous introduction into the world of…
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Beyond formal learning
This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs. Ed Santa is an Ed tech company which is 5.5 years old. Rohan has experience in marketing branding and building products in a US based company He has also dabbled...
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Reflecting on 2022
It’s the end of the year and the holiday cheer is in the air. 2023 is just around the corner. It’s a time for many to pause, reflect and acknowledge what was and how it came to be. We are thrilled that our Aedge podcast is now almost 6 months old. Thank you, dear listeners, for supporting and...
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Rarely Rational - Context Effect
This is the fourth episode of the Rarely Rational series about cognitive bias affecting memory and recall. Jyothi Sridhar and Madhavi Nadig delve into all situations in their experience where context effect has come into play. Listen to Taylor Swift’s Blank Space and figure out what she says....
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Rarely Rational - Spacing Effect
In this third episode of the Rarely Rational series about cognitive biases affecting memory and recall, Jyothi Sridhar, Madhavi Nadig, and Anagha explore the Spacing Effect. Madhavi tests listeners’ recognition and recalls using some tunes The memory test includes segments from the Airtel…
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Rarely Rational - Google Effect
This is a second episode in the series of cognitive biases affecting memory and recall. Jyothi Sridhar , Madhavi Nadig and Anagha talk about the Google effect and wonder what life would be like without the internet and digital devices to help us remember and recall information. Who is up for a...
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Rarely Rational - Humour Effect
This is the third mini-series of the Rarely Rational series on cognitive biases. In this mini-series, we focus on biases that affect our memory and recall. In this episode, Jyothi Sridhar and Madhavi Nadig talk about the Humour Effect, how it affects our perception and how companies and products...
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We Build Ourselves
In this conversation, Shreya Choudhary, Senior Director Talent Development at Sprinklr shares with Chitra Gurjar her experiences and stories around learning covering Her take on building talent in an organization, all of us have unlimited potential, we can build ourselves Always wanted to do...
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B2B Digital Marketing
As a B2B company, selling products and services to other companies, the strategies and tools you use for digital marketing are very different from those used by B2C companies. In this conversation, Padmaja Narsipur shares her tales from the trenches with Madhavi Nadig. Padmaja reveals the many…
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Rarely Rational - Bandwagon Effect
Why do we look to others for what we should think and do? This psychological concept is known as social proof. It occurs as a result of our natural desire to behave in the correct manner and fit in with others. In this episode Chitra, Suchitra and Jyothi, talk about how they have succumbed to the...
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Rarely Rational - Hyperbolic Discounting
Many important decisions concerning our health, wellness, finances and careers are affected by Hyperbolic Discounting. Listen to Suchitra G and Jyothi Sridhar talk about this cognitive bias and why we value immediate rewards more than those that are long term. The future of Buy now pay later in...
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Rarely Rational - Confirmation Bias
“The eye sees only what the mind is prepared to comprehend,” said French philosopher Henri Bergson. In this episode, Jyothi Sridhar and Suchitra G discuss how Confirmation Bias leads us to misjudgment. It is important for us to look for data that not only confirms our beliefs but also look for...
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Rarely Rational - FOMO
Social media is an integral part of our lives in this day and age. And new words have been added to the ‘Urban Dictionary’. One such acronym is FOMO. The fear of missing out. In this episode, Jyothi Sridhar and Suchitra G talk about their experiences related to FOMO and how this is leveraged by…
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Tales of two Marketeers
Marketing is an exciting and challenging field. Marketeers are eternally trying to stay on top of changing consumer needs and expectations, laws, and technology trends. In this episode, Sharvani Sachidanand swaps stories about marketing with Padmaja Narsipur. They discuss the evolution of…
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Microlearning
Conversations that help instructional designers and the modern learner, an exploration of microlearning between Linda Jacob, Chief Content officer at Clearly Blue Digital and Chitra from Adeptic Creative Labs. Their conversation summary includes Microlearning being the way of learning these days...
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Digital Marketing 101
Digital Marketing has become a buzzword today. Businesses of all sizes, in the B2B and B2C space, need a strong digital presence. You must be able to market to potential customers wherever they are online. In this episode, Pavithra Rao from Clearly Blue converses with Madhavi Nadig about her...
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You're on Display
In this episode, colleagues from Clearly Blue Tara Chacko (Key Accounts Manager) and Subramanyam Koduvayur (Senior UX Designer) share their stories in conversation with Chitra Gurjar on How they started website development work, starting their careers in software development and testing telecom...
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Teaching to Learn
In this conversation Joseph Chinnaya, Director for Learning Tools and Technology at NetApp, and Chitra Gurjar explore learning around - Joseph’s origin story starts with giving tuition to children on various topics His learning journey began with technical training for customer support and…
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Rarely Rational - Status Quo Bias
This is the fourth episode of the Rarely Rational series. Jyothi Sridhar and Chitra Gurjar explore the Status Quo Bias. Why do we tend to leave things the way they are? What is the Status Quo Bias? It is an emotional bias. Do we love change or not? We generally try to avoid choice paralysis. What...
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Rarely Rational - Authority Bias
In this third episode of the Rarely Rational series on Cognitive Biases, Madhavi Nadig and Chitra Gurjar explore Authority Bias. Is it good or bad? Should we fight it or embrace it? Listen to both sides of the argument. What is Authority Bias? How we experienced it in childhood Authority bias in...
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Rarely Rational - Illusion of Truth
The second episode of the series Rarely Rational is about the Illusion of Truth. Chitra Gurjar and Jyothi Sridhar discuss the Illusory truth effect and how it plays out in UX design. Information Abundance makes us ‘cognitively lazy’. Are we Cognitive Misers? How do advertisements make use of...
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Rarely Rational - Anchoring Bias
This episode is the first in a series of conversations about the impact of cognitive biases in the field of UX research and design. In this episode, Aedge podcast co-hosts, Suchitra G and Jyothi Sridhar talk about their journey into UX and their understanding of the concept of Anchoring Bias What...
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Telling Stories & Learning
In this episode, Linda Jacob, Madhavi Nadig and Chitra Gurjar talk about storytelling and creating impactful learning using stories. Amongst other things, they share: Parents, grandparents and teachers shaping their childhood experiences with stories from mythology, the Ramayana & the Mahabharata...
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Anyone Can
In this conversation, Chitra Gurjar, Chief Product Officer at Adeptic Creative Labs, is talking to Ashwini Radhakrishna, Lead learning designer and Suchitra G, learning manager, at Clearly Blue Digital on - How Suchi and Ashwini stumbled into learning design What is learning design ? How does one...
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Savoury Bits
Reinforcement learning, micro-learning, comic strips, storytelling, coaching and social learning. Ever heard of all these concepts mentioned together? You will now, as you listen in on this fun conversation with Chitra Gurjar, Linda Jacob, Jyothi Sridhar and Madhavi Nadig about how they created a...
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People Learning
In this conversation, Linda Jacob, Chief Content Officer from Clearly Blue Digital is in conversation with Padmaja Narsipur and Chitra Gurjar, co-founders of Adeptic Creative Labs. They share their views and experiences on - Motivation to learn Why learning is different for adults Being social...
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Episode 0
This episode is the introduction to the Aedge podcast. This podcast brings stories and experiences around learning, design and marketing. Chitra Gurjar, the co-founder and Chief Product Officer of Adeptic shares - Origin story behind Adeptic Creative Labs A history of how Clearly Blue Digital…
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