Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine

Katie Cofer Irvine shares her experience as a fourth-generation leader at Cofer Brothers, a 105-year-old family lumberyard in Tucker, Georgia, where she discovered an unexpected passion for the lumber business.• Started working at the family lumberyard at age 19 during the recession to figure out her career path• Has learned every aspect of the business from operating forklifts to running the shipping office • Father Chip instilled the philosophy that "it doesn't matter if you're a girl or boy, you need to learn everything"• Views the business legacy as a responsibility to honor ancestors and preserve for future generations• Most excited about eventually passing the business to a fifth generation• Values the knowledge transfer from long-term employees with decades of industry experience• Embraces the role of enabling others in the business, supporting wherever neededBuild Authority. Gain Visibility. Drive Growth.You do great work. The right people should know it.Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.📅 Book a Strategy CallReady to become more visible, more trusted, and easier to choose?https://meetings-na2.hubspot.com/stefanie-couch📧 Join the NewsletterGet practical strategies and tools to build your authority, grow your visibility, and strengthen your business.https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ🎥 Watch More Grit BlueprintSubscribe for honest conversations and growth strategies for the building industry.https://www.youtube.com/@stefaniecouch🚀 About Stefanie CouchStefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.🔗Learn more: https://gritblueprint.comInstagram: @StefanieCouchOfficialLinkedIn: Stefanie Couch