Beyond Rhetoric:Ventura Collective on Measurable Inclusion & Resilience ISO-30415

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how Canadian businesses can build stronger, more resilient, and inclusive workplaces by moving DEI from intention to measurable action.Today’s focus is ISO 30415, the international standard transforming DEI into a structured, accountable, business-wide practice. Joining us are Linda Espinosa Valencia and Ana María Desmaison Cornejo, co-founders of Ventura Collective and ISO-30415:DISM Certified Consultants who represent Canada at the International Organization for Standardization.Key Highlights:Canada’s DEIA Landscape: Linda shares how DEIA is shifting from aspiration to a core business priority, despite global backlash. ISO 30415 Framework: Ana María explains how the standard embeds inclusion into everyday operations beyond HR to support sustainable growth. Navigating Backlash: Linda discusses how ISO 30415 shields committed organizations and strengthens resilience, compliance, and competitiveness. Employer Obligations: Ana María highlights the core responsibilities leaders have in creating safe, equitable workplaces rooted in workforce resilience. Certification & Future Vision: Linda outlines why Ventura launched DISM Certification programs and shares their long-term vision for inclusive success.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.