Beyond SEO: How to Optimise Your Website for AI Tools

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!You've heard of SEO,  but what about AEO? In this episode, Aisling O'Rourke introduces artificial intelligence engine optimisation: what it is, why it matters, and the practical steps you can take today to make sure your website is being read (and understood) by AI tools, not just search engines. Just as we once optimised our websites for Google's spiders, we now need to think about how AI tools interpret and surface our content. Aisling shares what she's been doing on her own website, admits where she herself is falling short, and the key principles that will help your business show up in AI-generated search results.In this episode, you'll discover:What AEO (artificial intelligence engine optimisation) actually meansWhy SEO isn't dead, but AEO is now just as importantHow AI tools "read" your website differently to a human visitorWhy clarity always beats clever when it comes to your website messagingThe power of consistency, and why mixed messages confuse AI (and humans)How to use your own AI tool to audit your website for AEOWhy testimonials, FAQs, and podcast transcripts all contribute to AI visibilityMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.