Cut Through the Noise with Aisling O' Rourke

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.This week, we are sharing Aisling’s conversation with Kyra Fingleton, owner of Glamping Under The Stars. They talk about the growing trend of ‘Greenhushing’, and why people are often silent about their sustainability efforts.We talk about:Greenhushing vs Greenwashing.Understanding ‘green’ terminology.Why you should focus on improvement rather than perfection.The importance of being transparent about your sustainability efforts.\Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInKyra’s Socials:WebsiteLinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we have the pleasure to share Aisling’s conversation with the Portrait Boss, Caroline Murray.They talk about:The importance of considering how we appear to our clients.Why preparation is key to your communications strategy.The satisfaction in seeing your vision come to life.The key piece: The connection you have with your audience.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeDon’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInCaroline’s Socials:WebsiteLinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we’re re-sharing Aisling’s insightful chat with Captain Niall Downey, who swapped a career as a cardiothoracic surgeon for life in the skies as an Aer Lingus pilot.They talk about:The dangers of a name, blame and shame system at work.Planning for and dealing with crises.The power of your mindset.Having a human factor approach in place.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeDon’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInNiall’s Socials & Book:Niall’s bookTwitterLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we’re sharing Aisling’s incredible chat with award-winning podcast producer Lochlainn Harte. They discussed the true power of storytelling for your business.They talked about:How to get the best story.Low attention spans and storytelling.Using storytelling to stand out from the crowd.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLochlainn’s Socials:InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, Aisling was delighted to be joined by TikTok coach Lana Kearney.They talk about:The power of your hook.Getting comfortable in front of the camera.How to leverage social media marketing to make your business a success.In this episode’s bonus content, available exclusively on YouTube, they talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLana’s Socials:Website TikTok InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.Taylor Swift isn’t just a global pop icon, she’s one of the most powerful business leaders of our time.In this special episode of Cut Through The Noise, host Aisling O’Rourke is joined by economist, author and former NASA engineer Sinead O’Sullivan, whose book ‘Good Ideas and Power Moves’ breaks down what business leaders can learn from Taylor Swift’s extraordinary success.Together, they explore how Swift built an entire market, not just a brand by collapsing the distance between CEO and customer, playing the long game, and anchoring every decision in clear values.This conversation goes far beyond social media tactics or personal branding. It’s about trust, narrative, emotional connection, and why clarity beats virality every time.In this episode, we cover:Why Taylor Swift is better understood as a CEO than a celebrityHow she built a billion-dollar ecosystem by prioritising relationshipsThe power of playing the long game in marketing and communicationsWhat most businesses get wrong about storytelling and authenticityWhy collapsing hierarchy builds stronger brands and communitiesLessons business leaders can apply, regardless of size or sectorWhether you’re a solopreneur, founder or senior leader, this episode will change how you think about marketing, leadership and long-term value creation.🎧 Listen now and discover what it really means to cut through the noise.In this week’s bonus content, available exclusively on YouTube, Sinéad shares her top marketing and communications insights for leaders heading into 2026.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Sinéad O’Sullivan:LinkedInWebsite Instagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In the final episode of Season 13 of Cut Through the Noise, Aisling reflects on the season’s core message: AI isn’t a novelty or a cure-all, it’s a system that can support clearer, smarter communication, without replacing human judgment. Sharing her personal experience as a type 1 diabetic using an AI-managed insulin pump, she explains why AI can improve outcomes but should never be blindly trusted. She revisits key lessons from the season: Start with the problem and your processes before choosing tools. Use AI to reduce repetitive tasks rather than replace strategic thinking.Protect your voice to avoid AI slop.Prepare for the shift from SEO to AEO so your website remains discoverable.Take responsibility for ethics, privacy, transparency, and compliance including the EU AI Act and risks like shadow AI. Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!You've heard of SEO,  but what about AEO? In this episode, Aisling O'Rourke introduces artificial intelligence engine optimisation: what it is, why it matters, and the practical steps you can take today to make sure your website is being read (and understood) by AI tools, not just search engines. Just as we once optimised our websites for Google's spiders, we now need to think about how AI tools interpret and surface our content. Aisling shares what she's been doing on her own website, admits where she herself is falling short, and the key principles that will help your business show up in AI-generated search results.In this episode, you'll discover:What AEO (artificial intelligence engine optimisation) actually meansWhy SEO isn't dead, but AEO is now just as importantHow AI tools "read" your website differently to a human visitorWhy clarity always beats clever when it comes to your website messagingThe power of consistency, and why mixed messages confuse AI (and humans)How to use your own AI tool to audit your website for AEOWhy testimonials, FAQs, and podcast transcripts all contribute to AI visibilityMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this episode, Aisling pulls back the curtain on her own AI workflow. Rather than talking theory, she walks through exactly which tools she uses and why, from transcribing client coaching calls, to planning podcast seasons, scripting episodes, prepping presentations, and rehearsing for tricky audience questions. It's a practical, honest look at where AI saves her real time each week, and where she always insists on staying firmly in the editor's seat.In this episode, you'll discover:A simple way to capture coaching or client call notes automatically, so action items land straight on your to-do list instead of getting lost in your memoryWhy your everyday accent or speech pattern matters when choosing a transcription tool, and how to test whether one will actually work for youA practical method for planning months of content in advance, so you stop staring at a blank page every time you sit down to createHow to turn a half-formed idea, captured on the go, into a structured first draft you can actually work withWhere to draw the line between letting AI speed up your process and losing your own voice in the final productHow to turn one piece of recorded content into multiple formats — show notes, blog posts, social posts — without starting from scratch each timeA pre-presentation trick for catching typos and formatting errors before they end up on a screen in front of a roomMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this episode, Aisling tackles a concern she hears constantly from clients: the fear of sounding generic or robotic when using AI for content creation. Rather than avoiding AI altogether, Aisling shares three practical shifts that allow business leaders to use AI tools efficiently while protecting their authentic voice, personality, and point of view. She explains why bland, "AI slop" content isn't actually a tool problem, it's a depth problem, and shows how giving AI real context, training it on your own writing, and asking for options rather than finished pieces can transform your content output. In this episode, you'll discoverWhy starting with a blank prompt to AI almost guarantees generic, bland resultsHow to begin content creation with something real, a voice note, a story, a client conversation, or a frustration, before bringing AI in to help shape itHow to "train" your AI tool to match your tone of voice using past writing samples, articles, or podcast transcriptsWhy asking AI for multiple variations and options (rather than one finished piece) leads to stronger, more authentic contentPractical action steps for inserting more of your own voice and judgment into AI-assisted contentMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInResources & Links:Series 13 Episode 1: Is AI Actually Useful for Business Communications? Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!If AI feels overwhelming, you're not alone. In this episode, Aisling is joined by Roisin Bennett of The AI Team to cut through the jargon and get practical about how small businesses can start using AI workflows and agents to save time, create content, and work smarter, without the tech headache.In this episode, you'll discover...Why 2026 is being called the year of the AI agent, and what that actually means for your businessThe difference between an AI workflow and an AI agent, explained in plain EnglishThe four key components that make up every AI agent (and why context is the most important one)Why you should never start with the tool, and what to do insteadHow to set up a content agent that does 80% of the heavy lifting while keeping you in controlThe truth about AI-generated content and why the human touch still matters more than everWhether you're a solopreneur or leading a small team, this episode will help you see AI agents not as a tech trend, but as practical team members you can put to work right now.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with RoisinLinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this season, Aisling is tackling the topic everyone is talking about but few are actually using well, artificial intelligence. Aisling will offer practical ideas to help busy business owners use AI to save time, reduce workload, and communicate more effectively.If you've ever typed a vague prompt into ChatGPT, cringed at the generic output, and quietly closed the tab, this episode is for you. Aisling cuts through the noise on why most people aren't getting results from AI, and it comes down to one word: workflow. This episode is your starting point for building an AI approach that actually works for your business.In this episode you'll discover:Why most business owners are using AI randomly, and why that's the root of the problemThe single most important concept for getting real value from AI tools: The workflowHow to audit your week to uncover the hidden communication tasks that are quietly draining your time and energyWhy you don't need 12 AI subscriptions and how to use what you're likely already paying forHow to match the right tool to the right pain point in your businessMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this final episode of Season 12, host Aisling O'Rourke reflects on the key takeaways of the series, focusing on the real communication challenges women face in business and leadership.This season took a different approach: a solo, monologue-style format designed to go deeper into the topics that matter most, visibility, confidence, pricing, positioning, and consistency.Now, it’s time to bring it all together.✨ What You’ll Learn in This EpisodeWhy communication is not a “soft skill” but a core business capabilityThe biggest communication gaps impacting women in business todayHow clarity in your messaging directly impacts visibility, opportunities, and revenueWhy confidence comes from action, not perfectionThe importance of consistently communicating your value and impactHow systems (not motivation) create sustainable visibility and growthYour communication doesn’t just shape how others see you, it reflects how you see your own work too.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this episode of Cut Through The Noise, Aisling O'Rourke explores one of the most critical (and often overlooked) drivers of business growth: Communication.From pricing your work with confidence to leading a team with clarity, this episode connects two essential ideas, communicating value and scaling your communication as you grow.If you’re underpricing your work, struggling to articulate your impact, or finding leadership more complex as your business grows, this episode will help you rethink how you communicate at every level.In this episode, you’ll discover:Why value-based communication leads to stronger sales and shorter sales cyclesHow to shift your messaging from price to outcomesPractical ways to communicate your value with clarity and credibilityWhy testimonials are proof, not vanityHow communication evolves from solopreneur to leaderThe link between communication, productivity, and team performanceWhy communication is a commercial advantage, not a soft skillKey Takeaways:If you can’t communicate your value, you’ll struggle to price your workIf you can’t communicate your vision, you’ll struggle to leadInternal and external communication problems are the same problemClarity builds trust, credibility, and innovationScaling your business requires scaling your communication systems Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Visibility is essential for credibility in business, but many women equate visibility with constantly posting on every social media platform. That misunderstanding often leads to burnout.In this episode of Cut Through The Noise, Aisling O’Rourke explores how women in business can build strategic visibility without exhausting themselves. Instead of trying to be everywhere online, Aisling explains how to choose the right platforms, set boundaries with social media, and expand visibility beyond digital spaces.From content batching to networking and traditional media opportunities, this episode is packed with practical ways to raise your profile while protecting your time, energy, and wellbeing.If you want to grow your brand in a sustainable way in 2026, this episode will help you rethink how, and where you show up.What you’ll discover:Why visibility is critical for credibility in businessThe mistake many entrepreneurs make with social mediaHow to choose the right platforms for your audienceWhy focusing on one or two channels is often more effectiveThe importance of batching content creation to avoid stressHow to set healthy boundaries with social mediaWhy visibility must extend beyond social platformsThe value of networking events, collaborations, and traditional mediaHow to build visibility while protecting your wellbeingMake sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Storytelling in business might not be new, but it remains one of the most powerful communication tools available to leaders today.In this episode, Aisling O’Rourke explores why storytelling continues to be such an effective way to build trust, communicate value, and make your message memorable, especially for women in business looking to strengthen their personal brand.You’ll learn how stories activate the brain differently from facts alone, why combining narrative with data makes your message more persuasive, and how to start crafting powerful stories that communicate your expertise without oversharing your personal life.If you’ve ever struggled to explain the impact of what you do, or felt that your message isn’t landing, this episode will help you rethink how storytelling can transform the way you communicate your value.In this episode you’ll discover:Why storytelling is a neurological tool for connectionThe research showing we remember stories 22 times more than facts aloneHow storytelling builds credibility and trust in business communicationWhy storytelling is especially powerful for women building a personal brandHow to structure a clear and effective business storyThe role of vulnerability, authenticity, and real-world resultsWhy practicing your stories is essential for communicating with confidenceAsk yourself:What is the core narrative of my business?What problem do I solve and why does it matter?What real example shows the impact of my work?Why should my audience care?Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this episode of Cut Through The Noise, host Aisling O’Rourke dives into a topic many women struggle with: personal branding.If the word “branding” makes you uncomfortable, you’re not alone. Aisling shares her own journey from national news anchor, where neutrality was non-negotiable, to building a visible, values-led business as a communications coach.This episode explores how to market yourself authentically, without feeling salesy, performative, or inauthentic.In this episode, you’ll learn:Why personal branding is no longer optional in a crowded marketThe data behind why authenticity drives trust, loyalty, and salesHow to build trust without oversharingThe power of testimonials and third-party validationWhy consistency and quality matter across every platformHow to reflect on your values to create aligned messagingWhy personal branding is a long game, and how to approach it sustainablyAisling breaks down practical reflection questions to help you clarify:What values drive your business?What problems are you uniquely positioned to solve?How do you want clients and colleagues to feel when they work with you?She also shares actionable strategies for gathering testimonials, using user-generated content, and showing the human behind the business, without chasing trends or burning out trying to be everywhere online.This episode is a reminder that authenticity isn’t about perfection. It’s about alignment. And when your communication strategy is anchored in your values, your voice resonates with the right people.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!This season is all about women in business, strategic communication, and building authority through how you speak and show up.In this opening episode, host Aisling O'Rourke, founder of The Communications Coach, sets the tone for the season by exploring how communication shapes perception, influence, and leadership.This isn’t about performative confidence or empty empowerment slogans.It’s about practical communication decisions that shape how you’re perceived, in meetings, online, and in the marketplace.While this episode welcomes all listeners, it’s particularly focused on helping women in business find and use their voice in environments that weren’t always designed with them in mind.🔑 In this episode, you’ll discover:Why the issue is rarely capability — but positioningHow language softening undermines authority (and what to say instead)Practical ways to contribute with clarity and confidence in meetingsThe importance of understanding power dynamics before you speakHow to handle interruptions without escalating or retreatingWhy structured thinking signals leadershipThe role leaders play in shaping communication cultureThe difference between discomfort and incompetence when speaking upFinding your voice isn’t about becoming louder.It’s about becoming intentional, strategic, and clear in how you communicate your value.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In the final episode of Season 11 of Cut Through The Noise, Aisling O’Rourke brings together the key insights and standout lessons from across the season.Season 11 was designed to help you put the right foundations in place for communications and marketing success in 2026, moving beyond good intentions and into clear, consistent action.In this highlights episode, Aisling revisits the big themes that came up again and again throughout the season, including:Why communication systems matter:Storytelling is important, but without solid communication systems, strategies, and plans, it won’t deliver consistent results. Aisling explains why now is the time to review your communications strategy and crisis communications plan.What a strong marketing plan really looks like:With insights from Denise Fay of Achieve Marketing, the season explored how to build a marketing plan that goes beyond trends and viral moments, and why balancing earned, paid, and owned media protects your business long-term.What Taylor Swift can teach us about marketing and leadership:Author and Harvard lecturer Sinead O’Sullivan broke down the bold decisions, values-driven leadership, and strategic trade-offs that helped Taylor Swift build one of the most powerful brands in the world, and what business owners can learn from it.Referral networking without the ‘ick’:Andrew Dobbin of The Business Mindset reframed networking as team-building, showing how referral marketing works best when you stop going it alone and start building advocates around your business.Why testimonials are non-negotiable:In an AI-driven world, trust matters more than ever. Aisling explores why testimonials are essential social proof — particularly for service-based businesses — and is joined by client Aoife McHugh of Timeless Celebrations Ireland for an honest, live testimonial conversation about trust and credibility.This episode is both a reflection on the season and a call to action, encouraging you to audit what you currently have in place and make sure you’re communications are ready to support growth in 2026.If you want support reviewing or refining your communications strategy, marketing plan, or systems, book a discovery call or get in touch directly at [email protected] you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Why do so many business owners avoid asking for testimonials, even when they know how important they are?In this episode of Cut Through The Noise, Aisling O’Rourke dives into one of the most powerful (and underused) tools in your communications strategy: testimonials.Joined by Aoife McHugh, founder of Timeless Celebrations Ireland and a member of the Clarity Collective Communications Mastermind, Aisling does something different, she conducts a live, on-air client testimonial and truly practises what she preaches.Together, they explore:Why testimonials are essential for small businesses and solo operatorsHow trust, values, and alignment influence buying decisions (often subconsciously)The role testimonials play in referral marketing and brand credibilityWhy Irish business owners often feel uncomfortable “shouting about themselves”What people actually look for when reading testimonials onlineSimple, practical ways to ask for testimonials without the awkwardnessWhy video testimonials are becoming more valuable than everAisling also shares her process for gathering testimonials, including how she uses a simple Google Form, why she never writes them on behalf of clients, and how to make it easy for people to say yes.If you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Aoife McHugh:LinkedInWebsite  Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!In this episode of Cut Through the Noise, Aisling is joined by Andrew Dobbin, referral marketing and networking expert from The Business Mindset.As we look ahead to 2026, digital fatigue, declining search traffic, and rising competition mean businesses can no longer rely solely on online marketing. Andrew explains why referral marketing and relationship-led growth must become a core part of your marketing strategy,  not an afterthought.Together, Aisling and Andrew unpack the difference between networking and referral marketing, why most businesses rely on word of mouth without a plan, and how to intentionally build a referral strategy that delivers consistent, high-quality introductions.🔑 Key Topics Covered:The difference between networking and strategic referral marketingWhy 98% of businesses rely on referrals but only 3% have a planThe “golfer vs footballer” mindset, why referrals are a team sportHow to identify the “jeweller” or magnet in your industryAndrew’s Five Relationship Levels: Recognition → Knowledge → Trust → Referral → AdvocacyHow professionals like accountants naturally become powerful introducersWhy one-to-one meetings are the foundation of referral successThe importance of human-to-human connection in an AI-driven worldHow trust, clarity, and social proof fuel better introductionsWhy referral strategies should sit alongside SEO, ads, and social, not replace them.In this week’s bonus content, available exclusively on YouTube, Andrew talks us through why strong one-to-ones can solidify the foundations of a relationship, and kickstart referrals.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Andrew Dobbin:LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Taylor Swift isn’t just a global pop icon, she’s one of the most powerful business leaders of our time.In this special episode of Cut Through The Noise, host Aisling O’Rourke is joined by economist, author and former NASA engineer Sinead O’Sullivan, whose book ‘Good Ideas and Power Moves’ breaks down what business leaders can learn from Taylor Swift’s extraordinary success.Together, they explore how Swift built an entire market, not just a brand by collapsing the distance between CEO and customer, playing the long game, and anchoring every decision in clear values.This conversation goes far beyond social media tactics or personal branding. It’s about trust, narrative, emotional connection, and why clarity beats virality every time.In this episode, we cover:Why Taylor Swift is better understood as a CEO than a celebrityHow she built a billion-dollar ecosystem by prioritising relationshipsThe power of playing the long game in marketing and communicationsWhat most businesses get wrong about storytelling and authenticityWhy collapsing hierarchy builds stronger brands and communitiesLessons business leaders can apply, regardless of size or sectorWhether you’re a solopreneur, founder or senior leader, this episode will change how you think about marketing, leadership and long-term value creation.🎧 Listen now and discover what it really means to cut through the noise.In this week’s bonus content, available exclusively on YouTube, Sinéad shares her top marketing and communications insights for leaders heading into 2026.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Sinéad O’Sullivan:LinkedInWebsite Instagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Want to kick 2026 off right, but don’t know where to start?Planning your marketing for a full year can feel overwhelming, especially if you’re a solopreneur or running a small business without a dedicated marketing team. If 2025 flew by in a blur and you’re starting 2026 feeling behind, this episode is for you.In this episode of Cut Through The Noise, Aisling is joined by marketing strategist Denise Fay of Achieve Marketing to break down how to approach your 2026 marketing strategy calmly, clearly and realistically, starting exactly where you are now.Together, they explore how to plan your marketing over 12 months without panic, how to use 90-day sprints to reduce overwhelm, and why staying true to how you communicate best is just as important as following trends.In this week’s bonus content, available exclusively on YouTube, Denise explains The Fay Way, her six-step approach to building a marketing strategy that works.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Denise:LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 11 of Cut Through The Noise, your go-to podcast for mastering the art of communication in your business!In this opening episode of the new season, and the first episode of 2026, host Aisling O’Rourke, Founder of The Communications Coach, sets the tone for the year ahead by addressing a challenge many business leaders are quietly struggling with: reactive, exhausting communications that lack structure and consistency.After a period of reflection at the end of the year, this episode focuses on how business owners can move from constantly responding to demands, messages, algorithms, and expectations, to leading with clarity, confidence, and intention.This is not about louder marketing or chasing trends. It’s about foundations, ownership, alignment, and preparedness, so your business can show up clearly and credibly, even when circumstances change.In this episode, you’ll learn:Why reflection is strategic, not indulgent and how it sets you up for stronger decision-making in 2026What “communications systems” really mean (and why tools alone are not the answer)The hidden risks of ad hoc marketing and unclear ownershipHow inconsistent messaging quietly erodes trust both internally and externallyA real-world example of how simple frameworks can transform confidence, clarity, and efficiencyThree foundational principles you can apply immediately:Communications as infrastructure, not an afterthoughtWhy consistency builds trust more than creativity aloneChoosing preparedness over prediction in an uncertain worldThis episode sets the foundation for the next six weeks, where Season 11 will explore AI, regulation, visibility, influence, sustainable marketing, and leadership communications through a practical, business-focused lens.If nothing changed externally, would your communications still be clear, consistent, and credible?Make sure to check out our YouTube so you don’t miss out on this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.As we close out Season 10 , and the year that was 2025, this final episode is part reflection, part reset, and part invitation to slow down before moving forward.Throughout this season, I explored artificial intelligence through a communications and marketing lens: how it can support productivity, scale, creativity, and decision-making, and where it can quietly undermine our thinking if we’re not intentional. From systems and structure to cybersecurity, critical thinking, and business growth, the conversations highlighted one central truth: tools only work when the foundations are solid.In the second half of the show, I take a step back to acknowledge the reality of 2025, a year that has felt fast, complex, and overwhelming for many business leaders. Global uncertainty, shifting priorities, and constant change have made it harder to pause, reflect, and work on the business instead of just in it.This episode is an honest acknowledgment of that collective fatigue, and a reminder that progress still happened, even when it didn’t always feel like it.I share:Why it’s vital to pause before rushing into 2026How reflection creates clarity, momentum, and better decision-makingThe importance of recognising small wins in a challenging yearHow to separate facts from assumptions when reviewing your businessA practical walkthrough of the Gibbs Reflective Cycle as a simple framework to assess 2025 and plan intentionally for the year aheadRather than pushing goal-setting or resolutions, this episode encourages a quieter but more powerful practice: getting everything out of your head, naming what worked (and what didn’t), and using those insights to shape how you want to communicate, market, and lead in 2026.This is a grounding end-of-year listen for business leaders who want to move forward with clarity, confidence, and intention, without ignoring how hard the last twelve months have been.🎙 Cut Through the Noise will return in 2026 with more conversations, tools, and guidance to help you stand out, communicate clearly, and lead authentically.Make sure to check out our YouTube for exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Artificial intelligence is transforming how we work, but what does that really mean for communications and marketing professionals?In this extended episode of Cut Through The Noise, I had the pleasure to be joined by Tom Hewitson, AI expert and founder of General Purpose, the UK’s longest-established AI training school. Together, they unpack the hype, fear, and opportunity surrounding AI and explore how business leaders can use it ethically, safely, and effectively without losing the human touch that makes great communication work.From the fear of AI replacing marketing jobs, to the rise of generic “AI slop”, to concerns about sustainability, regulation, and mental health, this conversation cuts through moral panic and focuses on what actually matters.We talk about:Why AI will never replace the human role in communications and marketingHow AI can help marketers become faster, more responsive, and more strategic, not more genericWhy AI struggles with emotion, creativity, and originality, and why that’s good news for communicatorsHow to avoid obvious “AI-generated” content and train tools to better match your voicePractical tips for getting more value from ChatGPT, Copilot, Gemini and similar toolsIn this week’s bonus content, available exclusively on YouTube, Tom discusses the regulation around the various AI platforms, and if more rigorous regulation is needed to monitor their use and enhance their success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Tom:LinkedInXWebsite Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this thought-provoking episode of Cut Through the Noise, I had the pleasure to speak to cyber psychologist and lecturer Dr. Nicola Fox Hamilton about the psychological impact of AI on the way we work, think, and create.We talk about:Why AI cannot replace human creativityHow AI influences stress and workplace expectationsThe risks of offloading too much thinking to technologyHow bias embedded in AI models can distort decision-makingHow to use AI mindfully without losing your voice or perspectiveWhy a simple three-second pause can dramatically improve your judgment onlineDr. Nicola also shares practical strategies for communicating with managers about AI expectations, how to use it ethically and effectively in marketing and communications roles, and why skepticism is an essential skill in an AI-driven world.In this week’s bonus content, available exclusively on YouTube, Nicola gives her key takeaways from our conversation, as well as some practical ways you can protect and nurture your critical thinking in the advent of AI.Make sure to check out our YouTube so you don’t miss out: YouTubeAI is a tool, it is not a replacement for your creativity, authenticity, or professional value.If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Nicola:LinkedInInstagramWebsiteNicola's Podcast: In bits: Deconstructing our digital lives  Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I am joined by tech journalist and co-host of For Tech Sake, Elaine Burke, for a deep dive into AI security, data protection, and the hidden risks behind your favourite AI tools.We explore:What you should never upload to AI platformsWhy free AI tools often mean you are the productReal-world examples of data leaks and how to avoid them)How to protect client confidentiality when using generative AIIf you rely on AI in your work, this episode will help you do it more safely, securely, and responsibly.In this week’s bonus content, available exclusively on YouTube, Elaine gives her top tips for managing your confidentiality and security when using AI day-to-day.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Elaine:LinkedInInstagramElaine’s Podcast: For Tech Sake Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I was delighted to chat to everyday innovations specialist Julie Creffield, about how you can harness AI to really excel in your everyday innovation.We talk about:Debunking the fear around innovation.How to strategically use AI to be innovative, not just using it for the sake of it.How to ask better questions, and take real-world action.In this week’s bonus content, available exclusively on YouTube, Julie gives her top tips if you want to take your innovation and your business as a whole to that next level.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Julie:LinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I had the pleasure to chat to Liz Hardwick of DigiEnable. She shared her insights into how we can really be productive, and build long-lasting habits that will help us reach our full potential.We talk about:How you can leverage AI to improve your productivity.How to conduct a digital review.The importance of your own self-awareness and trust in yourself. In this week’s bonus content, available exclusively on YouTube, Liz gives her top tips for leveraging AI to enhance your productivity for 2026.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Liz:LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Welcome to series 10! In this season, we’re focused on a topic that’s transforming how we work, how we create, and how we connect  – Artificial Intelligence.We talk about:The practical, real-world ways to use AI in your communications and marketing.How tools like ChatGPT, Canva’s Magic Studio, and Descript can help you save time, generate ideas, and refine your messaging.The importance of including trust, warmth, and authenticity in your messaging, after all, building strong relationships can’t be automated.In this week’s bonus content, available exclusively on YouTube, I talk you through how I use my chosen AI tool to leverage my communications and marketing, without losing that human touch.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.We have reached the final episode of Series 9, and what a series it’s been. We have had such insightful conversations with incredible guests, all about the power of social media, and how you can leverage it to allow you and your business to thrive.In this episode, we look at the key takeaways from the series, including:The do’s and don’ts for social media advertising.How to get comfortable showing up on camera.The power of the hook.Leveraging influencer marketing for your business.This season has also been jam-packed with exclusive YouTube bonus content, with practical steps on how to achieve your goals using social media.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success.We talk about:How a content creator becomes an influencer.Micro influencers vs bigger influencers, and their impact.How to leverage influencers for business success.In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInIcon Management:WebsiteInstagramConor Cochrane:LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I was delighted to be joined by TikTok coach Lana Kearney.We talk about:The power of your hook.Getting comfortable in front of the camera.How to leverage social media marketing to make your business a success.In this week’s bonus content, available exclusively on YouTube, we talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLana’s Socials:Website TikTok InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode I was delighted to be joined by Deirdre and Janette of Kay’s Flower School. They are experts in social media marketing, but also know how to strike the perfect balance between to marketing your business with personality and not sharing too much of your personal life.We talk about:The importance of showing your authentic self with your audience.Building confidence in front of the camera.How to set boundaries and be selective with what you share on social media.The power of women in business.In this week’s bonus content, available exclusively on YouTube, Deirdre & Janette share their most vital takeaways for people who want to take their social media marketing to that next level, and create polished, professional content that resonates with your target market.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInKay’s Flower School Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey.We talk about:The rules and regulations of social media advertising.How to use advertising to build trust with your audience, not lose them.How to advertise products and services that align with your brand values.In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face. Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInThe Advertising Standards Authority of Ireland:ASA Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.We are back for series 9! There is a topic we have mentioned many times on the podcast before, but we have never fully delved into how you can leverage it to stand out from the crowd and Cut Through The Noise, and that is the power of social media. In series 9, we’re diving right in.In this week’s episode, we talk about:Short-form video dominance.The power of social listening.Niche Engagement and trust.We have an announcement!!! Series 9 of Cut Through The Noise is proud to introduce our brand new YouTube bonus content! You can now have exclusive access to bonus content from each of our episodes over on our YouTube channel. Make sure to check out our YouTube so you don’t miss out: YouTubeClick the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInWebsite: http://www.thecommunicationscoach.ieEmail: [email protected]: https://www.instagram.com/thecommunicationscoach.ie/LinkedIn: https://www.linkedin.com/in/aislingorourkecc Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In the final episode of the series, I take you through the key takeaways from series 8. This season has been all about internal communications, and the insightful conversations I had along the way highlighted that internal communication is not a ‘nice to have’. It’s a business-critical function.Click the link below to listen to series 8: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s solo episode, I share what I like to call, The Frontline Effect. Your team is the ultimate brand ambassadors, so you need to nurture that relationship and communicate clearly with your team about what your brand values are and how you want your customers to see you.We talk about:The impact of good customer service over the phone.The hidden cost of poor communication.How to communicate with clarity to reduce conflict.My own first-hand experience with difficult customers, and how I managed the situation without damaging the brand image.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this episode I had the pleasure to be joined by Alec Drew, The Business Expert. We discussed the communications challenges of leading a multi-generational team.We reflect on:The stereotypes surrounding different generations at work.The ongoing challenge of getting your employees to be present in the moment, rather than engrossed in their phones.The value in establishing a buddy system in your business.How to not make assumptions about your colleagues and be clear and concise in your messaging.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInAlec’s Socials:Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week's episode, I had an insightful conversation with Andrea O’Grady, founder of The Wellness Edge, all about wellbeing at work.We reflect on:Why leaders should be prioritising employee wellbeingThe power of movement for productivity & creativityThe importance of being able to say noNormalising regular breaks at workClick the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInAndrea’s Socials:Facebook InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode of the podcast, I sit down with Seyi Agbede, leadership development specialist, executive coach, and author. We discuss all things GDEI: Gender, diversity, equity and inclusion.We talk about:The importance of prioritising your GDEI strategy and policies.How to communicate your GDEI concerns.The discrepancies between the policies and the practices.How to advocate for yourself at work.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInSeyi’s Socials:InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Welcome to series 8! In this series, we’re diving into something I feel incredibly strongly about: internal communications. How we communicate with our teams, our colleagues, and even ourselves as leaders can either be the hidden engine of success, or the slow-burning cause of failure.We talk about:How you can turn your communications from an afterthought to an asset.3 expert tips on how you can start priortising your internal communications.How, as a leader, you can lead with empathy and understanding.The importance of getting comfortable with uncertainty.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.We have reached the final episode of Series 7. One of the biggest challenges we face in the modern world is cancel culture, and in this series, we delved into the power of cancel culture and how to be transparent about your business and its challenges, so you can truly grow as a brand.We reflect on:The Power of Cancel CultureEstablishing Digital BoundariesCross-Cultural CommunicationsGreenhushingJoin me as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.On this week’s episode, I was delighted to be joined by Kyra Fingleton, owner of Glamping Under The Stars. We talked about the growing trend of ‘Greenhushing’, and why people are often silent about their sustainability efforts.We talked about:Greenhushing vs Greenwashing.Understanding ‘green’ terminology.Why you should focus on improvement rather than perfection.The importance of being transparent about your sustainability efforts.Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInKyra’s Socials:WebsiteLinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.On this week’s episode, I had the pleasure to be joined by Meagan O’Nan. She shared her story of being cancelled, and how she came back from it and built a successful career.We talked about:The different types of cancel culture.The importance of prioritising your conflict resolution skills. How to shut out the noise and stay true to your values.   The impact of surrounding yourself with people who align with your values.Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInMeagan’s Socials:WebsiteLinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.On this week’s episode, I had an insightful conversation with Leadership Communications expert and former CNN Anchor Gina London.We talked about:The major communication differences between Ireland and the U.S.How Irish businesses can expand into the American market.How cultural nuances impact leadership and corporate communications.How you can improve international business relationships.Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInGina’s Socials:WebsiteLinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.On this week’s episode, I had the opportunity to speak to the founder of Social Media Fest Samantha Kelly, all about setting digital boundaries and being strategic about what you share online.We talked about:The importance of sharing content that aligns with your brand and its values.Choosing your battles and considering what you can add value to.The impact the content you consume has on you and your business.Setting those digital boundaries and not oversharing.There are still tickets available for Social Media Fest this Wednesday, so make sure to get your hands on them, and don’t forget to come and say hello!Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website: http://www.thecommunicationscoach.ieEmail: [email protected]: https://www.instagram.com/thecommunicationscoach.ie/LinkedIn: https://www.linkedin.com/in/aislingorourkeccSamantha’s Socials:Website: https://www.tweetinggoddess.com/LinkedIn: https://www.linkedin.com/in/tweetinggoddess/Instagram: https://www.instagram.com/tweetinggoddess/Twitter: https://x.com/tweetinggoddess Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Welcome back to the podcast! In this season, we will be learning all about communicating your successes and selling yourself online, and not being afraid to speak up.We talked about:Building visibility and trust with your audience.The fear of criticism.Inspiring others to make their voices heard.Click the link below to join The Clarity Collective: https://www.thecommunicationscoach.ieClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.We have reached the final episode of Series 6. This season has been all about strategic communications, and how to take your communications strategy to the next level.We reflect on:Marketing Crisis ManagementConnecting with your audience and clientsThe power of storytellingJoin me as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.Click the link below to listen: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.