Beyond Shame: Persuade Without Destroying Trust

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrace communication that empowers, connects, and inspires real change. Because saving the planet shouldn’t require a guilt trip. Just a better message.   The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.  Becausing addressing business stewardship climate risk and leadership together is in the highest good for all.  Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.