PODCAST · business
The 5Cs
by Charlene Norman
Healing the globe can take many different paths. Imagine if most businesses took the lead in healing the planet and helping the people. Imagine the profit; imagine the impact. Imagine if it worked beyond our wildest dreams! Practical insights, provocative points of view. Simultaneously inspiring and educational. Join Charlene Norman every Saturday at 6 a.m. EST for this 2.1 version of Exploring Compassionate Capitalism.
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See You September 5th
Season four closed with a three-part series that asked more of us than most of what came before. Before diving into what's next, we're taking a short, deliberate pause. Three weeks, no new episodes, back on September 5th with a brand new season five, a fresh focus, and guests you haven't heard talk about business, climate, or leadership before. In the meantime, revisit the back catalogue. Nearly 200 episodes are there, and most of them still hold up. See you in three weeks, refreshed and ready to keep going. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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What We Build Now
We Found Each Other. What We Build Now The season four finale. Charlene names what four years of this work has actually taught her, and retires the framing the show started with. Compassionate capitalism served its purpose. It no longer fits what this work has become. The 5Cs remain, but the words change. She explains the reasoning behind each one, names where she has fallen short of what the show has asked of others, and commits publicly to what comes next. This episode closes with an ask: find one person this week, and tell them something true you've been keeping quiet. That's how the distributed knowing stops being distributed in silence. Final episode in a three-part close to season four. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Map Of The Distributed Knowing
We Found Each Other. The Map Of The Distributed Knowing. Charlene started this podcast wanting to blame someone. A generation, an industry, a set of executives. What she found instead, across four years and dozens of conversations, was harder to sit with: a system so embedded in laws, institutions, and how we teach children to think that most people inside it don't know it's there. This episode walks through the conversations that changed her mind: on economics, on recycling, on nuclear energy, on indigenous knowledge, on moral injury versus PTSD. It lands on the idea that has quietly run under every episode of this show: you are not alone in what you know. The knowing is everywhere. The question was never whether enough of us see it. The question is what we do now that we've found each other. Second in a three-part close to season four. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Girl From The Town Of Twenty Thousand
The Girl from the Town of Twenty Thousand Before the podcast, before the platform, before she had words for any of it, Charlene knew something was wrong. This episode goes back to where that knowing started: a small town, a business career that took her from internal audit to the C-suite, and a moral bind she tried to ignore for thirty years while working in chemicals, plastics, and industries she knew in her bones were doing damage. She stayed longer than that moral bind wanted her to. The bonuses were good. The system eventually collected its debt anyway, in the form of a health crisis that cost her more than half of everything she'd built. This is the story of what she found when she came back up with nothing left to lose by listening to what she'd always known. First in a three-part close to season four. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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Clear Eyed; Not Hopeless
Clear Eyed; Not Hopeless This is the finale of the five part series Shell Shocked: Moral Injury and the Leaders Carrying It With special guest Dr. Debra Borys, a clinical psychologist licensed in California with long-standing interest and concern for nature and the environment. She is co-founder and co-chair of the LA County Psychological Association Eco-Psychology Special Interest Group, an active member of the Climate Psychology Alliance of North America and a trained Climate Café leader. You can find Dr Borys here and you can get on her wait list here in order to gain access to the workshops she and Nikyta Palmisani created. The hardest conversation of the series. And the most important one. In this finale episode, Charlene Norman and Dr. Debra Borys go to the place most podcasts won't. What does it mean to look honestly at where we are — the climate crisis, the collapse of institutional trust, the poly-crisis unravelling in real time — without flinching, without denial, and without false hope? And what does it mean to keep going anyway? Three things you'll take away: Why grief and joy are not opposites. What happens when you stop defending against one to protect the other? Jem Bendell's six R's of deep adaptation. A framework for anyone who has accepted that the road ahead is genuinely uncertain and wants to know how to orient themselves anyway One simple sensory practice that costs nothing, takes minutes, and reconnects you to the world you're trying to protect The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Business of Not Giving Up
The Business of Not Giving Up The most committed people in any room are often the ones closest to the edge. This episode is about what leaders can actually do about that. Before it's too late. With special guest Dr. Debra Borys, a clinical psychologist licensed in California with long-standing interest and concern for nature and the environment. She is co-founder and co-chair of the LA County Psychological Association Eco-Psychology Special Interest Group, an active member of the Climate Psychology Alliance of North America and a trained Climate Café leader. You can find Dr Borys here and you can get on her wait list here in order to gain access to the workshops she and Nikyta Palmisani created. In this episode, the discussion is around the practical reality of doing meaningful work inside systems that weren't built for it. From the warning signs most organisations miss entirely, to a two-hour intervention any leader could run with their team next week, to the honest answer to the hardest question in this space. What actually changes when you do this work and then walk back into the same system? Three things you'll take away: The organisational warning signs of moral injury that get mislabelled as performance problems and what to look for before good people quietly disappear Stress inoculation. What it is, how it works, and why two hours with your team naming their actual fears could prevent months of dysfunction down the road The most honest answer to the long game question: What changes when someone does this inner work and walks back into the same structure that contributed to the injury in the first place? The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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From Moral Injury to Moral Realignment
From Moral Injury to Moral Realignment With special guest Dr. Debra Borys, a clinical psychologist licensed in California with long-standing interest and concern for nature and the environment. She is co-founder and co-chair of the LA County Psychological Association Eco-Psychology Special Interest Group, an active member of the Climate Psychology Alliance of North America and a trained Climate Café leader. You can find Dr Borys here and you can get on her wait list here in order to gain access to the workshops she and Nikyta Palmisani created. Three things you'll take away: Panu Pihkala's three-part coping framework, emotional expression, restorative time-out, and values-based action, and why all three have to be present, in the right balance, for any of them to work How the From Moral Injury to Moral Alignment program actually runs — what happens in the room, why the group design is not accidental, and what participants consistently say when it's over What one of the world's leading ecopsychologists does personally to stay viable while working inside the weight of all of this. AND the one organisational practice any leader could start tomorrow Resource mentioned: Panu Pihkala The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Poly-Crisis Is Not a Climate Problem
The Poly-Crisis Is Not a Climate Problem With special guest Dr. Debra Borys, a clinical psychologist licensed in California with long-standing interest and concern for nature and the environment. She is co-founder and co-chair of the LA County Psychological Association Eco-Psychology Special Interest Group, an active member of the Climate Psychology Alliance of North America and a trained Climate Café leader. You can find Dr Borys here and here You can get on her wait list here. Key highlights are: -Burnout vs. Moral Injury: Why the Distinction Matters -Recognizing the Signs: How Moral Injury Manifests -The Cost of Suppression: Why Leaders Must Address Their Own Distress -Naming Moral Injury: The First Step to Healing -From Moral Injury to Moral Alignment: Actionable Steps The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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You're Not Broken; You're Morally Injured
Shell Shocked: Moral Injury and the Leaders Carrying It There's a name for what you've been carrying. And it isn't burnout. In this first of five episodes, host, Charlene Norman draws a distinction most leaders have never heard between moral injustice (the event that hits you) and moral injury (what it leaves behind). Drawing on three decades inside extractive industries, her own 2008 recession story, and research that emerged from the aftermath of the Vietnam War, she maps five ways moral injustice shows up in business and makes the case that naming what's actually happening is the first step toward something better. Three things you'll take away: - The difference between moral injustice and moral injury and why that distinction changes everything about how you understand your own exhaustion - Five specific ways ethical rupture shows up for business and institutional leaders, with real examples from the inside - Why the question isn't whether you're broken. Its whether you have the right words yet Next week: clinical psychologist Dr. Debra Borys joins the conversation on what moving forward actually requires. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Leader of Tomorrow
The Leader of Tomorrow In this episode with Rashmir Balasubramaniam of https://rashmir.net/ we bring the series home with the question that has been sitting underneath every conversation: what does the leader who can actually do all of this look like? Rashmir names five roles the leader of tomorrow needs to be able to play. We end with a reframe of leadership built not on authority, not on vision, not even on competence — but on humility and the radical act of giving others permission to lead. The key highlights are: The five roles for tomorrow's leader and why each one requires a fundamentally different orientation than the leadership models most of us inherited Why no single person can sustain all five roles, and what becomes possible when we stop expecting them to Why permission is the missing ingredient for most changemakers Links and notes for show: Rashmir's Authentic Leadership Program for women Lao Tzu / Tao Te Ching The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Seven Principles of Regeneration
The Seven Principles of Regeneration In this episode with Rashmir Balasubramaniam of https://rashmir.net/ we discuss the framework at the heart of regenerative practice. Carol Sanford's seven principles of regeneration and what it actually looks like to apply them inside real organisations and systems. Rashmir walks us through each principle clearly and without jargon, grounds them in concrete examples, and then answers the question I most needed her to answer: has she actually seen any of this work yet? Her answer is more nuanced than a simple yes or no. The key highlights are: The seven principles of regeneration explained plainly and connected to the real challenges leaders and organisations are navigating right now Why working with problems alone will never produce regenerative outcomes and what shifts when you orient instead toward potential, essence, and the health of the whole system Why you have to go slower in the beginning to go faster in the long run and why that insight, as obvious as it sounds, is exactly what stops most change efforts from ever gaining real traction Links and notes for show: Carol Sanford Regenesis Group John Bennett Charles Krone The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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Masculine, Feminine, and the Danger of Overfocus
Masculine, Feminine, and the Danger of Overfocus In this episode with Rashmir Balasubramaniam of https://rashmir.net/ we discuss the broken balance between masculine and feminine ways of operating. Not as opposites to set against each other, but as complementary forces we have allowed to fall dangerously out of alignment. Rashmir offers one of the most unexpected and clarifying metaphors I've encountered for understanding what our economic system has done to us: the biology of shortsightedness. And she lands at reversibility and genuine hope. The key highlights are: Why the problem isn't masculinity or the drive toward outcomes. It's the over-reliance on one mode of operating at the expense of everything else, and what that crowding-out effect has cost us The shortsightedness metaphor: how over-focusing on a single goal, whether in our eyes or our economies, physically and systemically narrows what we're able to see as possible Why the belief that the damage is irreversible may be the single biggest barrier to genuine change, and why the regenerative evidence says otherwise Links and notes for show: Mihaly Csikszentmihalyi Carol Sanford and Regenisis Group The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Inner Work Nobody Talks About
The Inner Work Nobody Talks About In this episode with Rashmir Balasubramaniam of https://rashmir.net/ we discuss what it actually takes to move from where most leaders are operating right now toward something genuinely different. And why the answer is not a strategy, a method, or a roadmap. Rashmir introduces a parallel framework for understanding how we relate to the world, from feeling like a victim of circumstances all the way through to allowing life to flow through us. And she makes the case that the inner work of leadership is not a detour from the work of change. It IS the work. The key highlights are: A four-level framework for how we relate to the world — from the world happening to us, through for us, as us, and ultimately through us — and why most leaders are operating far below their actual capacity Why you can only meet people where they are and how working with the potential someone can already see, rather than the potential you can see for them, is what makes change sustainable Why global development work has lost the development piece and what it costs us when we focus so relentlessly on outcomes that we stop developing the people inside the systems we're trying to shift Links and notes for show: Peter Sage Carol Sanford The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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From Stewardship to Co-Creation
From Stewardship to Co-Creation In this episode with Rashmir Balasubramaniam of https://rashmir.net/ we discuss what it actually means to move from a force-based to a flow-based way of leading — and why that shift matters more right now than any strategy, tool, or methodology. Rashmir introduces the distinction between stewardship and co-creation, unpacks two very different schools of thought on flow, and offers a four-level energy framework that maps the journey from functioning on automatic to operating at the level of genuine creativity. The key highlights are: Why the dominant model of leadership — forceful, linear, outcome-driven — has served its purpose but is no longer sufficient for what the world is asking of us now The difference between performance-based flow (optimising for output) and a more feminine, receptive flow that asks what wants to happen here rather than making it happen Four levels of energy — vital, automatic, conscious, and creative — and why moving from automatic toward creative is the central leadership challenge of our time Links and notes John Bennett framework (four energy levels) — The Dramatic Universe Carol Sanford — Mihaly Csikszentmihalyi — flow psychology reference Steven Kotler — flow performance science The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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How We Got Here What We Can Do
How We Got Here; What We Can Do completes the series of You're Playing Someone Else's Game: The Operating System Underneath Business In this final episode, Simon Mont of Harmonize ends this series with more provocative thinking. From monarchies to neoliberalism. And where the game actually changes. You can also find him on Instagram and YouTube. The key highlights are: -The straight line from medieval feudalism to Ronald Reagan to the Amazon driver who can't take a bathroom break -Why the populist uprising hired someone running the exact same operating system it was trying to fight -Where the game actually changes — and it's closer than you think The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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Power, Belonging, Justice
Power. Belonging, Justice is the third episode in the series of You're Playing Someone Else's Game: The Operating System Underneath Business Simon Mont of Harmonize shares his take on the whys and hows business is.The three forces running every organisation — and how we lost track of all three. You can also find him on Instagram and YouTube. The key highlights are: The three forces running every organisation on earth — and why most leaders can't see them Why culture work, without addressing power and belonging, changes nothing How the 1980s quietly replaced an entire region's definition of justice — and what we lost The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Field
The Field is the second of four episodes in You're Playing Someone Else's Game: The Operating System Underneath Business. Simon Mont of Harmonize continues with his knack of provoking innovative thinking.Why all the smart solutions are failing — and what they're all missing. You can also find him on Instagram and YouTube. The key highlights are: -Why good intentions keep producing the same broken outcomes -The one thing every organisational intervention is missing -Whether anyone has actually cracked this. The answer is YES! The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Puzzle
The Puzzle kicks off the new series of You're Playing Someone Else's Game: The Operating System Underneath Business In this first episode, Simon Mont of Harmonize kicks off this series with some provocative thinking. Why everything wrong with the world is a design problem. You can also find him on Instagram and YouTube. The key highlights are: Businesses are nothing more than operating systems. Operating systems can be dialled up, refurbished, replenished and even replaced The million dollar question nobody asks: how we organize together determines everything we create. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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What Jobs Knew That Most Leaders Still Miss
What Jobs Knew That Most Leaders Still Miss. The final episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure and Leaf Island. 5 KEY TAKEAWAYS: Steve Jobs: "Musicians, poets, artists, zoologists who happened to be computer scientists"—not despite diversity, because of it Rock Tumbler Theory: Sharp rocks + friction + grit = polished beauty Force majeure (knock-off effects of extraction) vs. counterforce (how we respond) "The harvest preserves the system" and "folk dance with rising waters"—frameworks for regenerative thinking Pattern across history: Homogeneity kills innovation, diversity creates breakthroughs The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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Why Your Children Can't Afford Your Life
Why Your Children Can't Afford Your Life. The fifth episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure and Leaf Island. Key Highlights -First generation where children can't expect parents' economic stability -Bell Labs spent 30% on basic research—gave us transistors, rockets, modern tech -Venture capital now demands 10x returns with no room for experimentation -Michael Milken's LBOs destroyed bidirectional company-employee relationships -Quarterly thinking sacrificed not just long-term, but medium-term prosperity The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Plan That Survived a War
The fourth episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. When Your Name Disappears and that's a HUGE success. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key Highlights -Sava River master plan survived a war between two countries -Local teams adopted the methodology independently—now 40% of Danube's fresh water -Netherlands housing crisis: flipped the maps upside down, solved the unsolvable -Plan killed by politics, resurrected 5 years later—without the artists' names -"Conversational drift": When your work becomes community property, that's ultimate success The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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What Is a Happy Crab
What is a Happy Crab? The third episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. 5 KEY TAKEAWAYS: What is a happy crab? The question that unlocked captive breeding First artists to receive a sea grant for scientific work Why inducing an artificial monsoon solved what experts couldn't Planet as client: the 1970s commitment that changed everything Systems questions vs technical questions - and why it matters for your work The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Three Fatal Assumptions
Three Fatal Assumptions. The second episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key HIghlights: -The Moral Foundations of Capitalism: Revisiting Adam Smith -The Modern Market: From Transparency to Information Arbitrage -Environmental Blind Spots in Economic Theory -The Role of Art and Artists in Social Change -Actionable Strategies for Change The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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164
Artists Through History
Artists through History. The first episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key HIghlights: 1. Artists as Integrated Problem-Solvers: Lessons from History Historically, artists weren’t isolated creatives—they were embedded in the fabric of their communities, solving real problems and serving societal needs. 2. The Renaissance Model: Patronage, Collaboration, and Adaptability Renaissance artists like Leonardo da Vinci and Michelangelo were not lone geniuses—they were master collaborators, project managers, and business developers. 3. The Myth of the Solitary Genius: Why Collaboration Trumps Isolation The romantic notion of the “starving artist” working alone is a modern invention. Historically, success came from collaboration and community engagement. 4. The Crisis of Financialization: Rethinking Value in Business and Art We’ve become obsessed with measuring value in purely financial terms, often at the expense of moral, ecological, and cultural considerations. 5. From Information Sharing to Information Arbitrage: The Next Frontier The evolution from open knowledge sharing (à la Adam Smith) to information hoarding and arbitrage has profound implications for sustainability and business ethics. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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163
Stop Performing Certainty: What It Actually Takes to Step Beyond the Paradigm
If you missed the previous three episodes, go here This is Part Four of Four -- A deep dive of Richard David Hames’ essay, “Beyond The Cracked Mirror: The Psychic Contract of a Dying Paradigm"Key highlights:The Cracked Mirror: Seeing Ourselves in the SystemSacred Innocence: The Trap of Moral SuperiorityThe Hunger to Punish: Why Righteousness Can BackfireThe Davos Smear: When Solutions Mirror the ProblemHolmes’s Invitation: Five Commitments for Real ChangeAction Steps for Business LeadersConclusion: Building Beyond the Paradigm The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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The Complicity Episode: When We Keep the Machinery Running
If you missed the previous two episodes, go here This is Part Three of Four -- A deep dive of Richard David Hames’ essay, “Beyond The Cracked Mirror: The Psychic Contract of a Dying Paradigm"Key highlights:1. The Psychic Contract: The Illusion of Change Without Real Change2. Truth as Territory: The Fragmentation of Reality3. The Masculine Shell: Power, Vulnerability, and LeadershipBecause Doing Better Starts with Seeing Clearly The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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What If We're Still Inside the Paradigm We're Trying to Escape?
Continuing oue deep dive into the work of Richard David Hames, using his essay "The Mirror Cracks: Donald Trump and the American Psyche” as a lens to examine the foundational patterns driving both climate crisis and the broader malaise of modern capitalism, the episodes looks at the final three of Richard's six insights. -The Epistemological Break-The Civilization Crisis-Nature as a ResourceYou may also find this 2018 talk illuminatingKey Takeaways for Leaders:Are we defending comfortable but flawed realities in our sustainability efforts?How can we shift from treating nature as a resource to honoring it as a living system?Recognize that climate action, democracy, and economic systems are deeply interconnected. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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160
The Logic That Created the Crisis
Let’s face it: the world is on fire—sometimes literally. The systems that built our prosperity are now threatening our future. As host Charlene Norman puts it, “You cannot build regenerative systems on extractive foundations. You cannot create sustainable solutions using the same logic that created the crisis.”This episode isn’t about bashing the U.S. or any one leader. It’s about recognizing the global export of American-style capitalism and its consequences. If you’re leading a business, you’re not just a bystander—you’re a participant. The question is: are you perpetuating these patterns, or are you ready to help break them?Diving deep into the work of Richard David Hames, using his essay "The Mirror Cracks: Donald Trump and the American Psyche” as a lens to examine the foundational patterns driving both climate crisis and the broader malaise of modern capitalism, the episodes looks at three of Richard's six insights-The Extractive Imperative-The Spectacle State-The Fortress FantasyYou may also find this 2018 talk illuminating The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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159
What Exactly Are They Building?
Business leaders and executives know exactly what power and dominance are. That is the goal behind every scaling move for market share, for revenue and for profit. It works until it doesn't. There is a race in the geo political landscape that will suffer the exact same fate. The pursuit of energy. Whether fossil fuel or clean tech, both will indeed scale. Both will work, until they don't. Because both are EXTRACXTIVE. Both do nothing for planetary health. So, why are we doing them? Power and Dominance. And who will win that race? Tune in for the better questions we need to ask. Because simply swapping one for another comes with a complete set of different issues. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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158
When Time Runs Out
Business leaders and executives are no strangers to tough decisions, but what happens when the stakes are nothing less than the future of our planet? Host Charlene Norman presents a masterclass in leadership under uncertainty. She weaves together the urgency of the climate crisis, the fragility of democracy, and the overwhelming complexity of our times. Drawing on insights from sustainability leader Richard Threlfall and climate architect Christiana Figueres, she challenges us to rethink not just what we do, but what we value. You can find the countdown clock here.Key HIghlights-The Climate Countdown: Why Urgency Is Non-Negotiable-The Interconnected Crises: Climate, Democracy, and Human Systems-Beyond Technology: The Real Work Is Cultural-The Power of Voice: Why Silence Is Not an Option-Three Frameworks for Sustainable Action-The Human Work: Shifting Values from Wealth to Stewardship-Your Voice Is Enough—History Proves It The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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157
Possibilities: What We've Been Avoiding
Host Charlene Norman explores the premise that while this podcast has helped build a bridge between business and the planet, the world on both sides of that bridge is shifting. And super fast. The question is no longer just how to get across the bridge , but what to do when the ground itself is unstable and the river is rising.She identifies four critical “gaps” that business leaders must now confront:Collective GriefIntergenerational RepairPower DynamicsScale and TriageIn other words, the real work now lies in the messy, uncertain territory beyond: Facing grief, repairing generational divides, challenging entrenched power, and making hard choices about where to focus our efforts. Clearly there are no easy answers left. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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156
But It's Impossible! Do It ANYWAY!
Host Charlene Norman unpacks the key themes of the past podcasts and explores what it truly takes to drive transformation in the face of climate change and entrenched business systems. Spoiler: it’s not about quick wins or clever marketing. It’s about trust, courage, and a willingness to play the long game.What gets covered-Trust is Infrastructure: Rebuilding What We Broke-Market Forces: Not Natural Laws, But Human Constructions-Design for the Margins: Why Inclusion Benefits Everyone-Time Horizons: Aligning Business with Planetary Timelines-Putting It All Together: The Path Forward The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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155
It's Supposed to Feel Impossible
A reflection of the podcast learnings of the last nearly four years. With host Charlene NormanCovering these key highlights-The Myth of the Success Story-The Decades-Long Timeline of Real Change-Individual vs. Systemic Change: The Paradox at the Heart of Transformation-A Realistic Timeline: The Five Stages of Transformation-Asking Better Questions Together The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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154
Navigating the Uncharted Waters of Transformation
In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In the second episode, she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In the third episode, she showed how the problems we face are not just personal or organizational—they are systemic. The “multi-polar traps” of complexity theory are everywhere and yes, they can be debilitating. In this, the final episode, she finishes reading Ernesto's account, and shows how to navigate the messy, uncertain, and often lonely middle passage of transformation, with five practical, deeply-explored practices. She ends with an invitation. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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153
Into the Vortex
In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In the second episode, she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In this episode, she weaves through how the problems we face are not just personal or organizational—they are systemic. The “multi-polar traps” of complexity theory are everywhere and yes, they can be debilitating.Key Highlights-Understanding Systemic Traps: The Real Enemy-Building Capacity: Holding Paradox and Uncertainty-Developing Capabilities: Tools for Navigating Complexity-Embracing the Vortex: The Emotional Journey of Transformation-Living with Grief: Turning Sadness into a Compass-Purpose as Lifeline: Climbing the Ladder Out of Darkness-Action Steps for Leaders: Navigating the Edge The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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152
When Power Becomes a Hollow Shell
In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In this episode, she begins sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from.Key observations we can make -Recognize the Hollowing of Success-Understand the True Cost of Power-Embrace the Descent: Leaving the Comfort Zone-Move Beyond Material Divestment to Existential Investment-Accept That the Journey Is Ongoing (and Messy) The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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151
The Gap: Why No One Talks About the Middle
There is some degree of burnout in the lives of those trying to make a better world. Host Charlene Norman of Good Stewardship; Lasting Impact takes a brutally honest look at the in between stage we are all living through. This first episode looks closely at the messy middle Key Highlights-The Myth of the Overnight Transformation-Why the Messy Middle Matters—Now More Than Ever-The Real Costs of Change: What Success Stories Don’t Tell You-Actionable Strategies for Surviving (and Thriving) in the Messy Middle-Embracing the Mud, Not Just the Lotus-You’re Not Alone—And That’s the Point The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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150
Taking Back Control: Building Businesses for the Long Term
The final episode looks behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactThis episode focuses entirely on Taking Back Control: Building Businesses for the Long TermKey HighlightsThe market isn’t a single, unified force. It’s a collection of actors—investors, shareholders, analysts, customers—each with their own interests and time horizons. This means you have agency. You can choose which investors and stakeholders to engage with. It also means short-term pressure is not inevitable. AND, the loudest voices aren’t always the majority.Long-term thinking is possible—and necessary—especially in sustainability and climate sectors. Listen in to learn how. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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149
Who's Really Making the Demands
The look behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactThis episode is all about Following the Money. Who or What Exactly is Making the Demands?Key Highlights:-The Real Drivers Behind “Market Demands”-Private Equity & Venture Capital: The Clock is Ticking-The Short-Term Trap: How Investor Pressure Shapes Decisions-Activist Investors: The Loud Minority-Executive Compensation: When Leaders Think Like Traders-Making Better Trade-Offs: A Framework for Long-Term Thinking-Sustainability: The Ultimate Long-Term Investment The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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148
Where Did This Really Come From
A new series into one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactIf you’re a business leader, executive, or anyone who’s ever sat through a board meeting where this phrase was uttered (likely with a dramatic sigh and a PowerPoint slide), you know how powerful and paralyzing it can be. But what if the “market” isn’t the all-powerful, faceless force we’ve been led to believe? What if the real drivers are far more specific, and the consequences of following this myth are more damaging than we realize?Key Highlights-The Origin Story: How the Myth Began-The 1980s: Corporate Raiders and the Rise of Short-Termism-The Lasting Impact: Executive Compensation and Activist Investors-The Real “Market”: Who’s Actually Making Demands?-The Consequences: What’s at Stake for Long-Term Value-How Leaders Can Push Back and Prioritize Sustainability The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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147
Beyond Shame: Persuade Without Destroying Trust
The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrace communication that empowers, connects, and inspires real change. Because saving the planet shouldn’t require a guilt trip. Just a better message. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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146
Flat Earth Rising: When Shame Breaks Society
The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world.This episode is a masterclass for business leaders and executives who want to understand not just what works in marketing, but why it works (or doesn’t), and how these strategies shape our society—especially in the context of climate change.Covering-The Problem with Shame-Based Marketing-The Psychological Fallout: Learned Helplessness and Distrust-The Social Cost: Alienation, Radicalization, and the Flat Earth Phenomenon-Why Facts Don’t Change Minds—But Belonging Doesand more The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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145
Truck Month Forever: A Most Profitable Con
The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketing, exploring how brands manipulate emotions to drive sales, sometimes at the cost of trust. With sharp insights and a dash of humor, we challenge business leaders to rethink profit-driven strategies and imagine a more ethical, sustainable approach to marketing.Key ideas and concepts-The Anatomy of "Truck Month": More Than Just a Sale-The Profit Engine: Why Trucks Dominate the Market-Shame-Based Marketing: The Psychology Behind the Pitch-The Long-Term Risks: Eroding Trust and Brand Value-Beyond the Auto Industry: Shame in Health, Wellness, and Sustainability-Rethinking Corporate Priorities: A Call to Action The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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144
The Crying Indian: America's Most Expensive Lie
The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking what might have happened if industry, not individuals, had been held accountable from the start. A must-listen for executives ready to lead real change.Key Highlights-The Birth of "Litter Bug"-Corporate Maneuvering-Iconic Campaigns with Hidden Agendas-The Power of Shame-Imagining a Different Path The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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143
The Do-Better Revolution: From Broken Systems to Universal Design
The Do-Better Revolution: From Broken Systems to Universal DesignThe final in this three part series with guest Kim Scofield of Blonde Bad Wolf, we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly effective ways we can we put in place. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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142
It's Not Them, It's Your Structure: Simple Fixes That Change Everything
It's Not Them, It's Your Structure: Simple Fixes That Change EverythingThe second in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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141
The Right-Handed World: Why Your Climate Message Isn't Landing
The Right-Handed World: Why Your Climate Message Isn't LandingThe first in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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140
The Art of Climate Conversations: Interpreting the Data Wisely
Want to start leveraging climate data as a strategic asset? Lean in because the winners will be those who adapt first and best to the new climate realities.Key Takeaway:If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now, and accelerating.Charlene shows the tangible relevance the statistics have on a business. From the ripple effects, to understanding the science to sector specific impacts and opportunitiesShe ends with a five point program that is clear, actionable, and tailored for executives who want to lead, not lag.Naturally, if you'd like to talk through your own issues, you can find her here and here. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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139
The Art of Climate Conversations: Talking Across the Divide
Why Most Climate Conversations Fail (And How to Fix Them)This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.Key Insight:Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change works.Takeaways:1. Start with Shared Values, Not Scientific Data2. Acknowledge and Build on Existing Knowledge3. Make It Immediately Relevant to Their World4. Frame Change as Building on Strength, Not Admitting Weakness5. Start Small, Celebrate Wins, Scale UpThe Climate Conversation Toolkit: Five Spokes for Every Leader The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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138
Summer Hiatus
The 5Cs is taking a wee breakNope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.)Plot twist: We're actually busier than a golden retriever at a tennis ball factory!Behind the scenes, we're recording like mad scientists preparing for Year Four. YEAR FOUR, people! Who knew talking about the little beast called Climate Change and its love affair with Business would keep us going this long?Spoiler alert: It's because of YOU.Your Mission (Should You Choose to Accept It):1. Meet Your Host IRL (Well, Sort Of)Friday, September 12th at noon EST – I'm pulling back the curtain! Join me, Charlene Norman, on Zoom for a no-holds-barred Q&A. Bring your burning questions, wild ideas, or just come say hi.Sign up here for the Zoom linkFine print: Private event, no recording, maximum fun guaranteed.2. Binge-Watch... Er, ListenMissing our Saturday morning coffee chats? I've rescued some fan favourites from the vault:What is Climate Anxiety? (Spoiler: It's real)Finding Hope in the Darkness (Plot twist: There actually is some)Beyond GDP: Exploring Alternatives (Economics gets exciting)Climate Change is No Joke: Let's Laugh at Our Ignorance (Because sometimes you've got to laugh or you'll cry)Season Four drops September 6th – mark your calendars, set your alarms, tell your dog (they're excellent at reminding you about important things). PSA from Your Friendly Neighbourhood Podcaster:Yes, sunshine feels amazing after our long winter hibernation, but let's not become human jerky, shall we? Keep that water bottle closer than your phone, slather on the sunscreen like you're frosting a cake, and remember – your pets are wearing fur coats in this heat. They're not impressed. The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business. Becausing addressing business stewardship climate risk and leadership together is in the highest good for all. Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.
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ABOUT THIS SHOW
Healing the globe can take many different paths. Imagine if most businesses took the lead in healing the planet and helping the people. Imagine the profit; imagine the impact. Imagine if it worked beyond our wildest dreams! Practical insights, provocative points of view. Simultaneously inspiring and educational. Join Charlene Norman every Saturday at 6 a.m. EST for this 2.1 version of Exploring Compassionate Capitalism.
HOSTED BY
Charlene Norman
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