EPISODE · Jul 7, 2025 · 20 MIN
Beyond sober-curious: How long is the runway for non-alcoholic beverages?
from FoodNavigator-USA Podcast · host William Reed Ltd
While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy
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Beyond sober-curious: How long is the runway for non-alcoholic beverages?
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