Beyond the Boots: The High-Stakes Strategy of Fort Worth Sports

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The West is Wide Open—and It's Winning.Fort Worth may be known for its iconic Western heritage, but beneath the cowboy culture is one of the most dynamic sports destinations in the country.In this episode, Fort Worth Sports Commission Director of Business Development Cassie Poss shares how a culture of collaboration, community investment, and what she calls "radical partnership" has helped position Fort Worth as a host for some of the world's most prestigious sporting events.From NCAA Championships and the MLB Draft to the FEI World Cup, Fort Worth has built a diverse event portfolio that continues to elevate its profile on the national and international stage. Cassie discusses the destination's approach to attracting events, supporting rights holders, and leveraging the strength of the Dallas-Fort Worth region to create winning experiences for athletes, fans, and organizers alike.Whether you're navigating the NCAA bid process, pursuing new event opportunities, or looking to strengthen partnerships in your own destination, this conversation offers valuable insights into how Fort Worth continues to raise the bar in sports tourism.