Beyond the Click: How B2B Paid Media Influences Complex Buying Decisions with Dominick DeJoy

In this episode, we sit down with Dominick DeJoy, founder of Osric Digital, a B2B paid media agency specializing in Google Ads, LinkedIn Ads, and Meta Ads for technology and professional services companies.Dominick brings a unique perspective to B2B marketing, combining hands-on experience managing paid media with a deeper interest in commercial persuasion, entrepreneurship, and human behavior.We explore what actually works in B2B paid media, how companies can influence complex buying committees, and why generating clicks is only one small part of the customer journey. Dominick also shares lessons from moving from in-house marketing at Preqin to building his own agency from scratch.We dive into how AI is changing search engine marketing, the evolving role of paid media in demand generation, and the tactical decisions that can make or break a B2B advertising campaign.Beyond marketing, Dominick shares insights from his ethnographic research into entrepreneurship and creative labor, exploring how self-employment shapes identity, work, and the way people navigate an increasingly uncertain economy.If you're a B2B marketer, founder, agency operator, or business leader interested in paid media, AI, demand generation, entrepreneurship, and the mechanics of commercial persuasion, this episode offers a thoughtful and practical conversation.#DominickDeJoy #OsricDigital #B2BMarketing #PaidMedia #GoogleAds #LinkedInAds #MetaAds #B2BGrowth #DemandGeneration #DigitalMarketing #AI #MarketingStrategy #Entrepreneurship #Advertising #SaaS #Fintech #BusinessGrowth #Podcast #PodMatch #DesignWave