Beyond the Content: Using AI to Deliver Value to Clients

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind. Speakers: Tony DeSimone, President, You're the Expert Now Jennifer Griffin Scotton, Chief Marketing Officer, Constangy Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Thank you to IHG Hotels & Resorts for sponsoring this episode.