LMA Podcast

A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill (Strawberry Nevill Communication Consulting) sits down with Roy Sexton (Vedder) and Alissa Pinck (Greenbaum, Rowe, Smith & Davis) to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals. Drawing on decades of experience leading branding and rebranding initiatives, they discuss the critical role of internal alignment, stakeholder engagement, change management, and client feedback in creating a brand that people embrace and use. Covering everything from rebranding to demonstrating value to firm leadership to measuring impact, this conversation offers valuable takeaways for legal marketing and business development professionals at any stage of their branding journey. Tune In to Learn: • Why branding is about the client experience, not just logos, websites, and visual identity. • How internal alignment can make or break a rebranding effort. • Common branding challenges legal marketers face and strategies for overcoming them. • How to build buy-in across large, complex organizations, • Why successful rebranding often requires significant change management and education. • The importance of tying brand initiatives to business goals and strategic priorities. • Why the real work begins after the brand launches and how to keep your brand alive and evolving. Strawberry Nevill spent 15 years in legal and policy roles, including three years as a litigator at a small law firm, before opening their consultancy. They help small law firms build more peaceful, productive practices by getting better at client communication, from marketing to closing the file (and beyond). You can find them at https://www.strawberrynevill.com/ or on LinkedIn (https://www.linkedin.com/in/strawberry-nevill/). Roy Sexton is the chief marketing & client development officer at Vedder. He is responsible for developing and implementing the firm’s overall marketing strategy and overseeing all projects and personnel in the marketing department. Roy brings over 25 years of experience in various industries, with nearly 15 years of experience in the legal marketing field at prominent global firms. His career knowledge includes public relations and marketing planning, business development strategy, digital and social media outreach, attorney onboarding, and practice development. Beginning in 2020, he served as an active international board member of LMA and was elected as the organization’s international president from 2023 to 2024. Roy has also been recognized by a number of legal publications and organizations including Crain's, INvolve People, and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community. Throughout his career, he has served as a board member for a number of Michigan-based charitable organizations, such as the Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities. Alissa Pinck has more than 20 years of experience at the intersection of brand, communications, content, and PR. She pivoted to legal marketing after more than two decades in agency, nonprofit, startup, and professional services environments. Driven by a love of the written word and an insatiable sense of curiosity, Alissa has deep experience in brand positioning and messaging, media relations, reputation management, thought leadership, multi-channel content development, awards submissions, and business development.

What does executive presence really look like in today's workplace — and is it something you can actually learn? In this episode of the LMA Podcast, Trish Lilley sits down with Heather Barnes to discuss the evolution of executive presence, from polished perfection and authority to something far more powerful: genuine connection, empathy, and trust. They discuss the role of body language, audience awareness, feedback, and self-awareness in career advancement, particularly for professionals aspiring to leadership roles. The conversation also dives into resilience and why practices like positive reframing, gratitude, and active listening can help professionals thrive. Along the way, Heather makes a compelling case for embracing humor, vulnerability, and even improv as essential leadership tools in today's workplace. Whether you're an emerging professional looking to elevate your career, a manager developing your leadership style, or a seasoned executive seeking fresh perspective, this is a great conversation on how to show up with confidence. Tune in to learn: • How executive presence has evolved from traditional authority and polish to authenticity and relationship-building. • Practical techniques to command a room. • Ways to build executive presence at any career stage. • Strategies for developing resilience. • Why humor, improv, and vulnerability can be powerful leadership tools. Trish Lilley is the chief marketing and business development officer at Barnes & Thornburg LLP. A forward-thinking, internationally recognized champion of innovation, Trish has led marketing and client development in C-suite roles at four Am Law firms, driving strategic growth, implementing operational realignment, and cultivating high-performing, collaborative teams. Her work has spanned digital transformation, client and alumni relations, lateral recruiting and integration, and a diverse range of branding initiatives. Trish is known for building streamlined service models that strengthen client relationships, drive revenue, and align marketing operations with firmwide business objectives. A longstanding leader in the Legal Marketing Association, Trish is a Fellow in the College of Law Practice Management, chairs the CMO Advisory Board of Best Lawyers, and serves on the Law360 Legal Industry Editorial Board. Heather L. Barnes, MA, is the founder and CEO of Improv @ Work LLC, and she is a faculty member at the Northwestern University Kellogg School for Management. She teaches executive presence, presentation skills, strategic communication, and navigating difficult conversations using improvisational philosophies and techniques. Heather has over 20 years of experience leading people, teaching strategic communication, and innovating large scale presentations. In 2017, Heather founded Improv @ Work LLC to deliver experiential workshops at museums, corporations, law firms, and universities worldwide to empower organizations to evolve. She has a master’s degree from the University of Chicago. To learn more about Heather and Improv @ Work LLC visit, https://improvisationatwork.com/.

Practical Ways Legal Comms and Marketing Technology Pros Are Collaborating to Level Up How is AI reshaping legal marketing in practical, day-to-day ways? In the latest episode of the LMA Podcast, hosted by the PR and Communications and Marketing Technology Shared Interest Groups (SIGs), Kali Hammond sits down with Dan Pulka and Mike Vallebuona to move past the “AI is changing everything” narrative and focus on what’s actually working for legal marketing teams today. Tune in to Learn: • Real-world use cases across media monitoring, content development and thought leadership, crisis communications scenario planning, internal communications, and data storytelling for attorneys and clients. • How PR, communications, and marketing technology professionals can stay relevant in an AI-enabled environment. • The skills that matter most now (judgment, storytelling, and strategy). • How to talk about AI with firm leadership. • Quick wins you can put into practice immediately. Kali Hammond, APR, is a managing director at Poston Communications and serves as a senior public relations and communications strategist specializing in media relations for law firms and professional services organizations. She advises firm leadership on reputation management, strategic communications, and thought leadership. She is known for translating complex legal and regulatory topics into clear, compelling messaging that supports clients’ business goals. Dan Pulka is chief business development and marketing officer at Troutman Pepper Locke, where he leads the firm’s marketing, business development, communications, and client experience functions. He is focused on turning AI from a topic of conversation into a working part of the department’s operating model, with an emphasis on adoption, measurable impact, and practical use cases that improve how teams support lawyers, clients, and firm growth. Mike Vallebuona is director of marketing technology at Covington & Burling LLP, where he leads the firm's CRM, analytics, web, and creative teams. He co-chairs the LMA Marketing Technology SIG and is currently focused on putting AI tools — from Copilot to pitch and proposal automation — into the hands of legal marketers in ways that actually change how the work gets done.

How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table. Tune in to learn: • How legal marketing and business development teams serve as a law firm’s “growth department.” • The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact. • Why strategy must prioritize optionality and agility as AI reshapes the business of law. • What small teams with fewer resources can do to demonstrate their strategic value. • Why it’s important for even senior leaders to roll up their sleeves and tackle seemingly small tasks. • How to make curiosity your superpower as a legal marketer. Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University. Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.

Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlighting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business development colleagues are critical to good PR planning and activity. Tune for a conversation that covers: • Natural inflection points that can help break down information silos. • Information triggers: good questions for extracting PR gold. • What to listen for in conversations with lawyers. • PR and other marketing and business professionals’ valuable role as connectors in the law firm ecosystem.

What if the routines that support personal wellness could also strengthen client relationships? Sarita Aguirre, a registered dietitian at Rising Nutrition, and Blair Whitman, vice president of client success at Homethrive Inc., explore practical parallels between managing your habits, time and energy — and delivering consistent, meaningful value to clients.  Through themes including habit stacking, energy management and aligned routines, this episode of the LMA Podcast offers actionable ways to foster relationship-building and adding client value into daily workflows. Tune in for simple, sustainable ideas that improve follow-through and drive long-term client value — without relying on last-minute efforts.

Landing a lateral hire is just the beginning. The real impact comes from how you tell the story. Join LMA PR & Communications SIG Co-Chair Corrina Wright of Benesch, Society 54 Managing Director Katy von Treskow and Brownstein Director of Communications Susan Erlenborn for a session breaking down proven strategies for turning attorney arrivals into compelling moments that strengthen your firm’s brand, attract attention from key audiences and build momentum across media, web and social channels. Whether you’re managing PR solo or collaborating with a larger communications team, you’ll walk away with actionable tips to help every announcement make a splash. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode of the LMA Podcast, Julie Chodos sits down with Anne marie Houghtailing to discuss how intentional communication shapes the business of law — from winning work and elevating client relationships to developing talent and building healthier firm cultures. Tune in to learn: - How storytelling strengthens business development, differentiates attorneys in crowded markets, and helps firms move beyond information‑heavy pitches. - Why consistent, real‑time feedback is a business imperative, impacting productivity, talent development, and the client experience. - Where firms lose money and momentum when communication breaks down — and how to correct it. - The myths that hold lawyers back from giving and receiving the information needed to grow. - Practical ways to integrate storytelling and feedback into pitches, training, team leadership, and day‑to‑day client service.

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what’s coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines. In this discussion, they’ll unpack fresh survey data revealing: • The biggest pain points reporters face when working with law firms, from generic pitches to slow response times. • What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites. • The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements. • The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world. • How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms. Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.

In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building. From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors. Speakers: Deb Feder, Founder and CEO, Feder Development Joy Sperling, Retired Law Partner, Day Pitney Chantal Williams, BD and Marketing Senior Manager, White & Case

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment. Speakers: Amanda Sexton, Founder and Principal, FocusWorks Marketing Natalia Villanueva, Partner, KermaPartners | UpWyse Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth. Speakers: Jennifer Ramsey, Co-founder and Principal, stage Megan Senese, Co-founder and Principal, stage Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Benesch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence. Speakers: Cheryl Bame, Principal, Bame Public Relations Brian Kiefer, Director of Public Relations, Taft Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business. Speakers: Ben Chiriboga, Chief Growth Officer, Nexl Jonathan Hawkins, Founder, LawFirm GC Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends. Speakers: Jamie Diaferia, CEO, Infinite Global Kenny Gary, Founding Partner, LIMELIGHT Ashley Horne, CMO, Womble Bond Dickinson Lisa Smith, Principal, Fairfax Associates Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions. Speakers: Katherine Boyko, Senior Marketing Coordinator, Whiteford Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrews Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America. Speakers: •Carman Akins, Director of Practice Marketing, DLA Piper US •Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP •C. Dominica McGinnis, CEO and Executive Coach, BridgeField Group Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience. Speakers: Rebecca Hnatowski, President, Edwards Advisory, LLC (Host) Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams Mullen Debbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLP Rachel Shields Williams, Director, Knowledge Management, Sidley Austin Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success. Speakers: Julie Amos, Director of Pursuits and Client Development, Jackson Lewis Ben Curle, Associate Director, Ambition Emily Flowers, Director of Strategic and Communications, Jenner & Block Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served. In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive. Speakers: Deborah Farone, Founder and Marketing Strategy Consultant, Farone Advisors Allan Schoenberg, Chief Communications Officer, Vinson & Elkins Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context. This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent? Speakers: Michelle Calcote King, Principal and President, Reputation Ink Traci Stuart, President and CEO, Blattel Communications ​Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise. Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs. Speakers: Kristin Gray, Attorney, FordHarrison Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts. Speakers: Heidi Horn, Senior Business Development Manager, Vorys (Host) Lauren Resnick, Chief Practice Partner, BakerHostetler Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Thank you to IHG Hotels & Resorts for sponsoring this episode.

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind. Speakers: Tony DeSimone, President, You're the Expert Now Jennifer Griffin Scotton, Chief Marketing Officer, Constangy Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Thank you to IHG Hotels & Resorts for sponsoring this episode.

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

Episode: 108 Episode Description: On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts. Speakers: Debra Baker, Managing Director, GrowthPlay Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices. Speakers: Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry Julie Holton, Principal Strategist and Owner, mConnexions (Host) Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting Cynthia Voth, Chief Client Officer, Miller Nash LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 106 Series: SIG Share-Out Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI. This conversation will explore content marketing, CRM concepts, ChatGPT and more. Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP Britt Powers, Senior Marketing Manager, Orrick Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity. Speakers: Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation Keith Emmer, JD, Principal, Startegix PR/Media Debra Picket, Principal, Page 2 Communications Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures. Speakers: Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms. Speakers: Donald Dubón, Co-Founder, IO·Epik Andrés Jara, Co-Founder, Alster Legal Bernardo van der Laat, Managing Director, PredictaBill (Host) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness. Speakers: Deb Pickett, Principal Consultant, Page 2 Communications Brook Redmond, Director of Business Development, Baker Donelson Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Client Relations, Covington & Burling LLP Alycia Sutor, Managing Director, GrowthPlay About the LMA Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations. Speakers: Terra Davis, Client DEI Manager, Norton Rose Fullbright Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy. Speakers: Breandan Filbert, Managing Partner, SalezWORKS Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host) Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 97 Series: SIG Share-Out Episode Description: News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence. Speakers: Sumathi Pundit, Founder and CEO, Kaitongo Inc. Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 96 Series: SIG Share-Out Episode Description: With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them. Speakers: Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host) Julie Henson, Chief Client Officer, Taft Allison Nussbaum, Vice President of Client Value, Pitchly Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 95 Series: Strategies LIVE! Episode Description: In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE! Speakers: Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 94 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects. After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success. Speakers: Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland Tara Patterson, Marketing Technology Manager, Orrick (host) Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP About LMA's Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts. About This Collaboration Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

Episode: 93 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results. Speakers: Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator) Tony Nasharr, Shareholder, Polsinelli PC Debra Pickett, Principal Consultant, Page 2 Communications (moderator) Stephen Walton, Regional Marketing Manager, Polsinelli PC Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 92 Series: Strategies LIVE! Episode Description: For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system. Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 91 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue. Speakers: Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator) Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator) Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP Relevant Link: Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 90 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more. Speakers: Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 89 Series: Strategies LIVE! Episode Description: The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials. Speakers: Patrick Fuller, Vice President & General Manager, ALM Intelligence Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM Relevant Link: Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 88 Series: SIG Share Out Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more. Speakers: Heather McCullough, Partner and Co-Founder, Society 54 Nat Slavin, Partner and Founder, Wicker Park Group Relevant Links: Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.