Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows

Jack Redden, Director of Architectural Sales for ES Windows, shares how vertical integration and hurricane-resistant engineering have positioned the company as a leader in the glass industry. With 30 years of experience and a passion for the business, Jack explains how ES fabricates their own glass and extrudes their aluminum to deliver consistent quality products that withstand Florida's extreme weather conditions.• ES Windows stands out through vertical integration, controlling their supply chain from glass fabrication to aluminum extrusion• Hurricane impact testing involves shooting 2x4s from air cannons and cycling products through 4,500 positive and negative pressure swings• Market diversification has been key to growth, expanding from high-rise condos to residential, education, and healthcare projects• Conducting over 200 architectural lunch and learns has helped build brand awareness in new markets• Product innovation continues to push boundaries with glass panels now reaching 18-20 feet tall• GlassBuild 2025 in Orlando will showcase ES Windows' latest products including their new Structural Glass System• The company recently announced a record-setting backlog of $1.2 billion in projectsJoin us at GlassBuild 2025, November 4-6 in Orlando, Florida, where the glass industry will gather to showcase products, provide training, and offer networking opportunities.Build Authority. Gain Visibility. Drive Growth.You do great work. The right people should know it.Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.📅 Book a Strategy CallReady to become more visible, more trusted, and easier to choose?https://meetings-na2.hubspot.com/stefanie-couch📧 Join the NewsletterGet practical strategies and tools to build your authority, grow your visibility, and strengthen your business.https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ🎥 Watch More Grit BlueprintSubscribe for honest conversations and growth strategies for the building industry.https://www.youtube.com/@stefaniecouch🚀 About Stefanie CouchStefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.🔗Learn more: https://gritblueprint.comInstagram: @StefanieCouchOfficialLinkedIn: Stefanie Couch