Beyond the Gym: How Wellness Is Reshaping Real Estate Strategy

In this episode of PlotLines, Britni sits down with Danny Dulkin, President of Consulting and Development at LIVunLtd, to explore how wellness is evolving from a traditional amenity into a broader real estate strategy. With more than 15 years of experience spanning fitness, operations, and capital projects, Danny shares how developers, landlords, and property managers are rethinking wellness across multifamily, office, hospitality, and private clubs. The conversation unpacks why today’s most competitive properties are looking beyond the standard fitness center and focusing instead on more comprehensive experiences that include recovery, programming, operational strategy, and thoughtful design. Danny also breaks down some of the most common and costly mistakes owners make, from acoustics and wayfinding to underplanned staffing and misaligned amenity spaces, and explains why getting wellness strategy right early can have a lasting impact on both experience and ROI. Tune in to hear why wellness is no longer just about filling a room with equipment, but about creating spaces people genuinely want to use.