Beyond the Hype: What You Really Need To Know About Using AI and ChatGPT in Your Business

Today’s episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated content has on your SEO The limitations and potential for deception and bias, when using AI generated content   I’d love to hear what learnings or light bulb moments you take away from today's episode – please do come and connect with me over on my social media and let me know. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Suzanne's 'Things You May Not Know About Chat GPT' Blog Join Suzanne's Email List Check out the Dream Business Club Page that Suzanne wrote the copy for Connect with Suzanne on Instagram and LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. But there's a bit of a difference today. After having a, almost a year, I think it was just short of a year off doing interviews, they're back. And I basically got a bit bored of doing episodes on my own and not talking to other people. And also I am limited in the things that I can talk about. Now, obviously I can talk about a ton of stuff because I've been in this business for a long time and I do my own marketing and all that jazz. But there are things that obviously I am not expert in. So although I could probably give you the headline stuff on it. Actually, I need to bring in some experts. So I have started by picking some of my most favorite people who are not only amazing at what they do, but also happen to be awesome people as well. So please welcome to the podcast today, the amazing Sooz Frear. Suze, how are you doing? Sooz: I'm really good. Thank you very much for having me on. Teresa: Oh, my pleasure. I am really excited to have you here now. Sooz has been in my world a little while and what's kind of exciting about her is that her business is fairly new and I've been with her since the beginning, which is quite rare for me. I don't often get to work with people from the very beginning. So tell us a bit Sooz, about what you do and how you got to doing the thing that you do now? Sooz: Okay, so I am a creative copywriter, so I work with predominantly small businesses to help them write their copy to make real connections and build relationships through website copy, through email newsletters, blogs, et cetera. I have been doing this professionally for just coming up to a year now, although it was as you say, like I'd been doing it a little bit on the side before, but yes, a year ago I decided to quit my day job, so to speak, and I took the plunge and yeah, it brought me here because I've always loved writing and so to be able to do that as part of what I do for a living is just a great joy for me so I'm, I'm, I'm really proud of myself for getting here and yeah I'm just so happy that I get to do what I love as a job. Teresa: So I've watched you, Sooz's in executive club, she works with us there. I've watched you go through already some roller coasters of running a business. So talk to me and in case anybody's out there, cause actually surprisingly there are a number of people either in my world directly or perhaps listening to this that have jobs or do a part time job and they're not quite ready to take that step. So talk to me about actually taking that step of going, "I'm going to leave my job and leave my income and I'm going to better myself." Sooz: Yeah. It's, it's a big, big step and I would never be one to recommend it and say everyone should do it because obviously everyone is so different. Everyone's situation is so different. The situation I was in, but the job I'd been doing for a little over 20 years. I had to come to an end for a lot of different reasons. I was working within the European Union and following Brexit, obviously things had changed. Also following COVID and the new normal, my working routine had changed and just, it wasn't going to work going forward. So I knew I had to leave that particular job. So the situation I had was whether I was going to find a new job, a full time position, a part time position working for someone else. Or if this was, I was going to listen to what was actually going on and take the chance to do it myself. And I did go backwards and forwards on this. I know I discussed it with you more than once because there were times when I had the possibility of taking a job. At the end of the day, I think betting on myself is the best thing I could have done. And it's a huge risk. It's a big thing to do. Walking away from that guaranteed income is a huge thing to do. But when, if you get the opportunity and you have that little bit of stability to be able to do it, that, that, position of privilege really that, you know, next month I'll be all right if I give this a go, then I urge you to take it because if you can enjoy what you do, it's not like going to work. And that is a huge, huge thing. What I was doing before didn't light me up. This does, I enjoy what I do. I look forward to working. I don't mind working longer hours, things like that. And I get to design my own life, which is a real joy. Teresa: And I think that actually, you know, to say that it feels like a privilege is, is true. You know, you were in a position where, you know, you, you had an option to leave, like obviously you still need to bring your income in. You still need to, you know keep a roof over your head, but there are some options there. So that is a privilege. But also I want to kind of go, it's not a privilege. You took a risk. You took a big, brave, massive step to say I'm betting on myself. And, and that takes the most guts. I think of anyone doing anything, honestly, I constantly say to the business owners I work with that they should be high fiving themselves every single day. The fact that they're even here doing this thing, like they are a hundred times braver than most people out there. So tell me, cause there was one pit that I'm thinking about in particular where you started, you were waiting to get your website up and running and the website went up. And nothing happened. And I think that was one of your very first, like, oh, oh God, what am I going to do? Like, so talk to us about that, about what you thought was going to happen and then how we managed after that. Sooz: So I think, yeah, I had this, this, this picture of, of, of what a successful business looked like. And it was definitely a website. It was definitely, you know, a full and bustling email list. It was really busy socials, et cetera. And I'd worked really hard to get this to my website up and I was so proud of it. I'd put in so much work because anyone knows who does the website. Thank you so much. It takes a lot of work. Obviously being a copywriter, I wrote all the copy myself. It's a lot of work and talking about yourself isn't always the easiest thing. And that's why I do what I do to help other people. But I had to do it for myself. So all this work has gone in. I was so excited. I remember doing, a little video to celebrate that you were part of it. All these people celebrating that my website was up and it had been up two days and I wasn't yet a millionaire. And I think I came into the group and I was like, Now what? Because I'd worked so hard, nothing had happened and then, well now what? No, no one's seen it apart from you guys that I've shared it with. This was it. Yeah. Then the next stage is obviously really pushing yourself out there, getting, getting people to the website, talking about the website, talking about what they can find there and, and then encouraging them, following links and things. So that was it. . Yeah. Things don't just happen. You have to find them. Teresa: The story really makes me like, it makes me laugh in a nice way, not in like a ha, stupid as a way. Like that, because that is the truth there. So many people, like having a website with your name on it feels, and like you said, it's a ton of work, right. Even when you've had a website before, like, if I...