Beyond the Launch: Turning Great Learning Programs into Lasting Engagement Campaigns

How can marketing principles help drive program adoption and build better learning cultures? In this episode, Julia sits down with Melissa Adeson, Learning and Development Manager at Spotlight Retail Group, to explore how L&D teams can apply marketing strategies to create more engaging, measurable, and human learning experiences. Melissa explains the iterative nature of thinking like a marketer and how the “Four Ps” of marketing—product, price, placement, and promotion—can push learning objectives forward. Key Quotes: “Communication when we train it is a two-way street. So it's about how people are responding backwards and forwards and how we interact with the people around us, whereas marketing is very much what can I do and how can I interact with someone to get them to make the choices and take the actions that I need them to take?” “Marketing is about changing small parts of the campaign to see what changes you get in the outcome or the actions of the team members. So you don't wanna just go, ‘well that didn’t work,’ and can all of the work that you've done when all you need to do is go, ‘man, I used email to deliver it. What I should have used is our intranet, or I should have gone through the leaders and had them deliver it to their team.’” Time Stamps: (00:27) The role of marketing in building learning environments (15:47) AI at Work: Using technology to work smarter (17:52) Future of Work: Staying up with Tech Advancements (19:27) The Learning List Links: Melissa on LinkedIn: https://www.linkedin.com/in/melissa-adeson-1303b08/ Julia on LinkedIn:https://www.linkedin.com/in/julia-n-24836723/