Beyond the Likes: Sarah Saffari on Turning Influencers Into a Business

Sarah Saffari is an entrepreneur, business strategist, and influencer-marketing expert who has built her career at the intersection of creators, brands, and digital growth. As the founder and CEO of InfluencerNexus, Sarah helps brands connect with the right influencers and build campaigns designed to drive real awareness, engagement, and conversions.Sarah's journey gives her a unique perspective on the rapidly evolving creator economy. After years of helping influencers build their audiences and businesses, she recognized the gaps between brands and creators and built InfluencerNexus to help bridge them. Her insights into influencer strategy, Gen Z marketing, personal branding, and the business behind social media make her a fascinating guest for entrepreneurs, creators, and anyone trying to understand where digital marketing is headed.She’s not just talking about the influencer economy—she’s helping build what comes next.Support this podcast at — https://redcircle.com/the-t-r-o-n-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy