Beyond the Spotlight: The Business of Being a Social Media Influencer

In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career. We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions.  In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, Threads Spotify Freebies about create content with more confidence and how to batch Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you're a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams. Georgia's career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are. In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. Each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, a membership owner or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode [00:02:00] of the Your Dream Business podcast. I am your host, as always, Teresa Heath Wareing. We all know that a crucial part of marketing our businesses is social media. And I don't mind admitting that I have lost the love a little bit for it recently, and I'm struggling just a tiny bit. So it's perfect timing that this week's episode is an interview with the awesome Georgia Williams, and we are talking all about social media. We talk about confidence on social media. And Georgia shares a story about how when she was on a national TV program, that she got a really awful backlash on social media, including things like death threats. And I think as business owners, we often fear putting ourselves out there because of what people will say. And the truth is that will probably, luckily never happen to most of us listening to this, but it did happen to G. And [00:03:00] she now uses getting through that as part of her driver to help people with confidence on social media and put themselves out there and do it in a confident way. But also I pick her brain about how do I fall back in love with social media or how do I get myself out of the rut of actually posting because I'd fallen out of this rut and it wasn't that there's no short of content because most of us know we have loads of content, but sometimes we just feel like I don't even know where to start or I can't be bothered or whatever it is. So, G actually takes me through kind of her thoughts in terms of getting started, getting that love back, feeling some motivation, which I think all of us feel like this at some point. So this is going to be really helpful, even if you're not in this position at the moment and you are flying with your social media. I think this is a really helpful thing to listen to. But like I said, the story of G being on this national TV program as a singer and what she went through is. [00:04:00] Really, really, it's a great story. And I took a whole lot away from it. So Georgia Williams is an award nominated content creator with over a decade of experience in social media marketing and Canva design. She's also now a Canvassador. I don't think I've said that right for Canva. She's the host of Content T with G, her popular global podcast, where she delivers a unique blend of creativity, social media content, and Northern charm, inspiring listeners worldwide to embrace their own authenticity and stand out through content creation. Not only is Georgia a full time content creator, she also performs regularly as a professional singer and has been featured in the Mirror, the Daily Mail, the BBC, and others. As a singer, she has entertained crowds up to 7, 000 people, solidifying her status as an international performer. With a unique blend of marketing knowledge and stage performance, Georgia is on a mission to help business owners create social media content with more joy, show up exactly as they are, both off [00:05:00] and online. You are going to love this episode. I love G. If you need a bit of Monday morning waking up, then this is going to give you just what you need. Here's the awesome G. Welcome to the podcast, the lovely G. Georgia: Yey. Hello. Hello. Teresa: I am so excited to have you here. This is, you are podcast interview number four of seven. And I feel like I couldn't have had it more perfectly timed with you in the middle to kind of, reinvigorate me, wake me up and go for the afternoon. I realized that obviously I call you G because that's what you want to be. That's what you go by, but your name is Georgia. So maybe I should say that so that if people do try and find you, they can find Georgia Williams. Sorry, but obviously I call you G. Not just me personally. That's not like a thing, just that I, just a special name that I have for it. That is what people call it. I mean, this is [00:06:00] such a great, you know, great intro to a podcast. Like, honestly, I am so professional. So I have just scrapped The way I'm doing intros to interviews. So normally I would start with the question, tell me how you got to do the thing you do today. And I'm scrapping that and I'm going straight in with the content. However, you have such a cool backstory that like, This is all I want to talk about, and I know people will want to hear about it. So tell us what you used to do, and then tell us what you do now. Georgia: So I used to work in social media for a marketing agency, employed, also being a singer, also being a blogger, like a cat who has nine lives, did a bit of everything, basically a creative person. It's probably the easiest way to sum up all my past lives, I would say. Teresa: Love it. And it wasn't just Like, one of the things that we want to talk about because one of the things that you share on social media and helping [00:07:00] people with content and show up on social media is the whole confidence and if you were to go and look at G's social media, so if you were to find Ray of Social, you will see someone who on the surface has bags of confidence, like no end of confidence.