Beyond the Transaction: Taking Every Donor Seriously

In this conversation, Brad Layland interviews Steve Woodworth, the founder and executive chairman of Masterworks, a marketing agency focused on serving Christian nonprofits. Steve shares his journey from aspiring missionary to leading a successful organization that emphasizes innovative fundraising strategies and a deep commitment to ministry impact. The discussion covers the importance of understanding donor behavior, building relationships, and creating a culture centered around serving clients and their missions. Steve also reflects on the challenges and successes of Masterworks over the years, highlighting the significance of mentorship and community in the nonprofit sector. Links Website: https://www.masterworks.agency/ Steve's bio: https://www.masterworks.agency/team/steve-woodworth Steve's Book: https://www.masterworks.agency/succession