Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.In this conversation, Eric breaks down:How his journey as a PT led him to identify a massive gap in the diagnostic spaceWhat EMG/NCS testing actually is — and why most PTs are leaving it on the tableHow diagnostics reduce clinical guesswork and improve patient outcomesWhether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)What PT owners need to know before adding ancillary diagnostic services to their business modelHow insurance factors in — and what's cash-pay vs. coveredWhy Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinicsHow PT practices can partner directly with Integrity DiagnosticsWhether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.