#beyond2024 mit Jürgen Gietl und Klaus-Dieter Koch, Managing Partner von BrandTrust

from Decoding Brands · host Colin Fernando - BrandTrust

Weihnachtsspots, Verantwortung von Marken, Employer Branding, KI in Marketing und Markenführung, Ausblick 2024 In dieser Podcast-Folge hat Colin unsere Managing Partner Jürgen Gietl und Klaus-Dieter Koch zu Gast. Passend zur aktuellen Zeit sprechen Colin, Jürgen und Klaus zunächst über Weihnachtsspots. Welche Bedeutung haben sie aus markenstrategischer Sicht? Und was meinen die 3 zum Weihnachtsspot von Penny? Danach geht es in der Folge darum, ob Marken die Welt retten müssen oder welche Rolle sie einnehmen sollten. Colin fragt Jürgen und Klaus nach ihrem Top Thema aus dem aktuellen Jahr und welche Herausforderungen 2024 auf uns warten. Auf Employer Branding wird in dieser Folge gesondert eingegangen.

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This episode was published on December 19, 2023.

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