BGP 066 Chris Laub – Understanding Your Customer

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information. Show Notes:00:04 Episode highlights and summary00:46 Introducing Chris01:45 Helping the Shark Tank product sell04:38 Getting inside the mind of the consumer06:50 The Market Research Pyramid10:29 Using the surface level information 11:01 Going deeper to understand your customers13:29 Tactics for running a market research survey15:35 The single most important question you can ask18:24 Why not just go one-to-one?20:23 What questions he’s asking to extract the “gold”27:46 Say thanks to Chris on his Facebook pageResources:Market Research Phone Script - Downloadable PDFChri’s FB page - https://www.facebook.com/theresearchcopywriter/SimilarWebQuantcast