Business Growth Podcast

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content. Show Notes:00:00 Intro00:09 Evan Tardy, President of Doctor Axe03:49 The INC 500 list05:11 Snapshot of the current team07:10 What kind of things have you done to get to $100m08:49 Put a lot of effort to providing a lot of value upfront09:18 Goal: get 20 million unique visitors each month10:27 How did you get world class content from the beginning?13:51 How do you as the president know how to steer the ship?14:36 Culture of data and metrics15:15 Email and how it’s affected the business and growth19:47 Unpacking the terms insight vs. information22:41 Backup intuition with data24:10 How much do you weigh customer insight?30:08 Connect with Evan Tardy on LinkedIn Resources:Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/Dr Axe - https://draxe.com

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information. Show Notes:00:04 Episode highlights and summary00:46 Introducing Chris01:45 Helping the Shark Tank product sell04:38 Getting inside the mind of the consumer06:50 The Market Research Pyramid10:29 Using the surface level information 11:01 Going deeper to understand your customers13:29 Tactics for running a market research survey15:35 The single most important question you can ask18:24 Why not just go one-to-one?20:23 What questions he’s asking to extract the “gold”27:46 Say thanks to Chris on his Facebook pageResources:Market Research Phone Script - Downloadable PDFChri’s FB page - https://www.facebook.com/theresearchcopywriter/SimilarWebQuantcast

Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.Show Notes:00:04 Episode highlights and summary01:18 Adam’s background04:34 Why he decided to sell products on Amazon05:23 The experience of selling his first business07:57 How selling a business forces you to be more disciplined and smarter in growth 09:10 Spotting opportunities on Amazon10:53 Is Amazon going to be the first Trillion dollar business?12:28 Current challenges on the Amazon platform15:56 Retail arbitrage vs Private Label Products17:55 Deciding on which type of products to sale (understanding the best seller rank BSR)21:45 The different types of sellers on Amazon23:29 Creating your own products vs private label manufacturing25:21 Secret for negotiating with the Chinese27:09 Why the relationships with your suppliers and manufacturers is critical30:36 Getting your supplier to contact you when others want to compete with you31:59 Creating a professional brand for your Amazon Products32:22 How to name your products and create your logo and packaging37:00 Beware where you get your business informationResources:Adam’s website www.reliable.education Book - The Magic of Thinking BigBook - Built to SellBook - Blue Ocean StrategyGet help naming products - SquadHelpGet your logo and branding designed - 99DesignsFor amazing product photography - Seller Photo

Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers. Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better.Show notes:00:29 Introducing Patrick Combs01:59 His first mentor03:09 His crazy transition at 33 years old03:59 Getting a deal with HBO 05:58 Helping business owners tell their story06:55 Every entrepreneur has an origin story08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you.09:03 Your signature story11:20 Spencer telling his signature story and totally sucking at it13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master21:03 First step to telling a good story22:38 The formula to every good story24:10 Why the final piece is telling people your why25:40 Stories trump logic and facts every single time26:27 The reason why people don’t tell stories27:43 Listener call to action29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive Resources:www.patrickcombs.comwww.facebook.com/PatrickLive www.youtube.com/user/pcombsgtc

Ty Crandall from CreditSuite.com talks with Spencer about business funding and business credit in today’s episode. On BGP episode #49 Spencer interviewed Gerri Detweiler from Nav.com and talked about building your business credit, so in this episode we dive deeper into another approach to business credit and financing. Show Notes:00:30 Introducing Ty Crandall02:31 Where to start with your business credit03:56 Using business credit to protect yourself from liabilities06:20 Why most people don’t set up business credit07:35 Can you establish business credit with bad credit or bankruptcies?09:22 What’s the next step for building business credit?10:06 Establishing vendor accounts11:07 Establishing major retailer credit12:15 What timelines you should expect with establishing credit13:40 The best kind of credit to obtain15:09 Hidden benefits for credit cards and cash credit16:53 The difference between www.nav.com and Ty’s company www.creditsuite.com 19:50 The #1 pitfall most business owners face when establishing business credit22:00 How to get business financing23:59 Free guide www.creditsuite.com/ein Resources:www.creditsuite.com https://itunes.apple.com/us/podcast/business-credit-financing/id962410056?mt=2 https://www.uline.com/http://www.quill.com/https://www.mymonline.com/http://www.seton.com/http://www.gemplers.com/

In this episode Spencer talks with Garrett Robins who is currently working on a venture in the home automation industry. They talk why you can’t do it all as a business owner and how putting yourself out there by creating a good ole boys club sets you up for success.Show Notes:00:30 Introducing Garrett Robins03:29 What he’s working on right now03:52 From making $100k a summer selling home security systems to making $8/hr to learn internet marketing05:42 His newest venture in home automation08:04 Why he considers his business a marketing company and not a hardware or SaaS company08:45 How shooting someone in the face with a paintball gun opened up opportunities09:23 Why he’s laser focused as a marketing company vs SaaS project10:19 Garrett's vision to educate entrepreneurs and bring them in as affiliates11:11 Why the landscape for information products has changed and what’s happening12:41 What it feels like to scale winning offers 13:52 Getting in with the “Good Ole Boys Network”15:38 Putting yourself out there and being willing to sacrifice16:22 Why you can’t do it all17:17 What KPI’s he is paying the most attention to18:34 Nothing tells the whole story like a good old fashion phone call20:26 It sounds really sexy, but it doesn’t give you sexy money21:36 How automating as much as you can helps you build something bigger23:15 The real lessons when walking away from a business and losing money24:42 The right way to structure the deal when taking outside money25:45 Assembling the team around you as an entrepreneur27:36 One of Garrett's biggest rules with business partners30:18 This final piece of advice tightly wraps together what successful entrepreneurs do31:30 Say thanks to Garrett Robins on Instagram https://www.instagram.com/garrettrobins/ or on Facebook https://www.facebook.com/garrett.robins1 Resources:Book - Rework by Jason Fried and David Heinemeier Hanssonhttps://www.instagram.com/garrettrobins/ https://www.facebook.com/garrett.robins1

Business owners that know their credit score are 41% more likely to be approved for a business loan. In this episode we talk with Gerri Detweiler the Head of Market Education at Nav where she shares insights on how business owners can establish and build their business credit. You can get your business credit score from www.nav.com for free.Show Notes:00:28 Introducing Gerri Detweiler03:08 Only 72% of small business owners know their business credit scores03:58 Nobody needs your permission to get your business credit04:43 The traditional vs nontraditional source for acquiring capital05:50 Case Study: How David Edmonson’s got capital for his sauerkraut business06:59 Business credit cards vs personal credit cards08:09 Where to start: The easiest and first type of business credit to establish10:23 What you should expect once you have established business credit12:10 How the your business and credit age factors into your access to capital14:13 Why your business category determines if you are high risk vs low risk 16:02 How much capital a business owners should expect to get17:10 Financing based on cash flow or sales - very expensive18:02 Financing from PayPal, Square and other merchants18:34 Access to capital based off of cash flow19:10 Crowdfunding options like Kiva, Able Lending and Kickstarter20:44 Do these 5 things to prepare for financing before you need it21:36 Get your business credit score at Nav.com23:00 Why business credit is used with government contractors and large vendor relationships like Wal-Mart and Target26:13 Say thanks and ask Gerri question at https://twitter.com/gerridetweiler 26:50 The Ultimate Guide to Financing Your Business in 2017 free ebook at www.nav.com/ebook Resources:www.nav.com Gerri’s books on AmazonThe Ultimate Guide to Financing Your Business in 2017https://twitter.com/gerridetweiler Special shout out to Joel at Nav for connecting us together.Disclosure: I am an affiliate for Nav so if you sign up I will get paid a referral fee which will contribute to my burrito fund.

In this episode Spencer talks with the founder of Grumo Media Miguel Hernandez. They talk about his fascination of learning and then deconstructing the information and applying it to creating online courses. You can see some of his best courses on the Udemy platform. This is a special interview because Miguel was in BGP Episode 20 a couple years ago.Show Notes:00:29 Introducing Miguel Hernandez03:08 How Miguel learns and processes information05:03 Why he listens to audio and video at 2x speed or faster 06:45 Consuming information using the food framework11:16 How to apply what you learn into practice13:30 Why you should teach others16:25 How to decide on what topic to teach19:31 Follow these tips to increase engagement with students22:19 Designing and structuring your course25:00 Why it’s so important for people to get a quick win27:12 Strategies for building support and efficiently educating29:30 Why Miguel is successful on Udemy33:44 Building marketing channels and funnels for Udemy courses35:36 How Udemy rewards you for creating a good course and good conversions42:55 Leveraging the review credibility 43:34 The fastest way to monetize your knowledge46:52 What Miguel is focusing on moving forward48:18 His course funnel is www.marketyourcourse.com 49:39 What it actually takes to be successful teaching online54:26 Say thanks to Miguel on Twitter @grumomigs or his blog www.grumo.com Resources:Miguel’s courses on UdemyVideo Speed Controler Chrome Plugin for faster audio/video learningwww.marketyourcourse.com