Big Cash League? Cricket Australia eyes T20 boost

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders.In tennis, Maria Kholodova provides insight on the WTA’s transition from its DAZN JV to the WTA Ventures era, while Martin Ross reflects on consolidation in the betting, data and technology space to create a Genius-Sportradar ‘duopoly.’Also, late TV deals for Europe’s big five leagues, a sack of potatoes in Danish football and will Major League Fishing catch on? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Faaez Samadi, Jonathan Rest, Maria Kholodova and Martin RossEditor: Lumi LehmuskallioSources:1. CA ticks off top priority with Westpac deal2. CA mulls privatization for new Big Bash League era3. In Focus: Women’s Tennis Association4. Genius CEO: Tech spend ‘transforming’ rights deal5. Sportradar’s Q2 sports rights costs hit €106m  Hosted on Acast. See acast.com/privacy for more information.