Big collaborations, close relationships: How Loloi has thrived in a fast-changing industry

Since its founding in 2004, rug brand Loloi has expanded from scrappy upstart into a major industry player, with marquee collections by designers like Joanna Gaines, Amber Lewis and Jean Stoffer. Brothers Cyrus and Steven Loloi, who grew up in the business started by their father Amir, are now helping to lead it. On this episode of podcast, they chat with host Dennis Scully about the delicate balance of choosing the right licensing partners, their thoughts on what AI can and can’t do, and what it will take to engage the next generation of designers. This episode is sponsored by Spring Street by Pollack and CryptonLINKSLoloiDennis ScullyBusiness of Home