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EPISODE · Aug 15, 2013 · 3 MIN
Big Data: The Data-Driven Media Plan - Webcast Preview
from Comcast Spotlight Take Five
The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are matching data from a variety of sources to increase the efficiency and impact of their ad campaigns.
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