PODCAST · business
Comcast Spotlight Take Five
The media and marketing landscape is ever changing. New technologies and trends keep even the most experienced professionals on their toes. That’s why we’ve developed our award-winning Take Five for Your Future series. We bring together thought leaders and industry experts to share insights and analysis about advertising topics that matter to you most.
Episodes
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A Look at Video’s Audience-Based Future - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble...
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Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast now.…
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Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast Preview
Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and...
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16 Questions Facing Media Pros in 2016 - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their…
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16 Questions Facing Media Pros in 2016 - Webcast Preview
In January 2016, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year. From addressability to ad fraud, and measurement to media currency, learn what your peers and experts have to say…
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Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast now. A panel of media and advertising experts…
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Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast Preview
For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and...
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Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If not, you can watch the full webcast here. A panel of Comcast Spotlight advertisers talked about how they successfully combined…
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Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast Preview
Maximizing ROI is a challenge faced by every marketer. How do you integrate TV and digital advertising to get the most effective bang for your buck? Watch this brief video to learn how multi-screen campaigns can be developed to help businesses, across a variety of industries, achieve their goals.
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Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or...
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Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast Preview
For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape.…
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Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reach...
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Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast Preview
The ability to reach consumers with messages across many screens presents a new challenge to creative directors: how do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each…
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Targeting Consumers with Video Across Multiple Screens - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they...
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Targeting Consumers with Video Across Multiple Screens - Webcast Preview
Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by...
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Using Video to Drive Auto Sales and Profitability - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, "Using Video to Drive Auto Sales and Profitability" on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn't join us, or…
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Using Video to Drive Auto Sales and Profitability - Webcast Preview
Car buyers often research their choices online before they even set foot in a dealership....causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer's...
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How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, "Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world" on October 30th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. A...
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How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast Preview
The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as media their planning, buying, account and creative teams--to better serve clients in this...
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Big Data: The Data-Driven Media Plan - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, "Big Data: The Data-Driven Media Plan" on August 28th. If you couldn't join us, or want to review some of the information again, you can watch the complete webcast here. A panel of experts shared their thoughts on how...
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Big Data: The Data-Driven Media Plan - Webcast Preview
The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are...
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The Marketing Muscle of Sports - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, "The Marketing Muscle of Sports" on March 13th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast now. A panel of experts shared their thoughts on the popularity and...
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The Marketing Muscle of Sports - Webcast Preview
Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched...
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Reaching Consumers Across Multiple Screens - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, "Reaching Consumers Across Multiple Screens on November 14th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. A panel of experts shared their thoughts how…
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Reaching Consumers Across Multiple Screens - Webcast Preview
Today's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends,...
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Dynamic Ad Insertion - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Dynamic Ad Insertion: Unlocking the Value of Video On Demand, which took place on June 6th. If you did, we welcome your thoughts in the comments below and if you didn’t, you can view the complete webcast here. A panel of...
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Dynamic Ad Insertion - Webcast Preview
Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear…
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Political Advertising & Marketing During an Election Year - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, What Every Political Marketer Should Know During an Election Year, which took place on March 22. If you didn't, you can view the complete webcast now. A panel of experts shared research on how viewers consume news and how...
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Political Advertising & Marketing During an Election Year - Webcast Preview
As election races heat up across the country, political marketers from campaigns both large and small have discovered new tactics that allow them to engage the public, target voters and spend their campaign dollars more efficiently. Hear how some marketers are effectively using spot cable...
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Integrating Cable and Online Advertising into Your Media Buy - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, Integrating On Air and Online for Maximum Effectiveness, which took place on October 26. If you didn’t, you can watch the complete webcast here. A panel of experts showed our audience how advertisers are using video online…
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Integrating Cable and Online Advertising into Your Media Buy - Webcast Preview
What if you could take the sight, sound and motion of your on-air advertising and combine it with the engagement and targeting capabilities of online advertising? Watch this brief video to see examples of how advertisers are using video online in conjunction with on-air advertising to engage the...
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Achieving Reach in a Fragmented Media World - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, Achieving Reach in a Fragmented Media World, which took place on May 18. If you didn’t, you can watch the complete webcast here. A panel of media experts including Jonathan Lichter; Chief Strategy Officer for Kelly, Scott &...
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Achieving Reach in a Fragmented Media World - Webcast Preview
The past decade has seen an explosion in the number of media outlets available to advertisers, as well as fragmentation of the audience they are trying to reach--making it even more difficult to achieve effective reach levels. And with that trend come more reps, more creative materials, more...
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Interactive Television (iTV) Advertising Case Studies - Webcast
We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If you missed it or would like to view it again, you can do so now. A panel of Comcast Spotlight advertisers talked about how they...
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Interactive Television (iTV) Advertising Case Studies - Webcast Preview
Watch this brief video and you'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results?
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Media's Evolving Roles
Advancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about...
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Metrics and Accountability - Using research and data to gain advertising metrics
Watch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using...
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Engagement: Using interactive advertising technologies to target consumers
Although television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. Watch this brief video to hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward,...
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Cross-Platform Integration
More than ever, media pros are recognizing the effectiveness of reaching consumers using multiple touch points. Watch this brief video to hear from Tom Straszewski, VP, Interactive Sales for Comcast Spotlight, share his thoughts about the effectiveness of extending on air ad campaigns to online...
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Advertising Interactivity
An examination of television as a two-way marketing tool and the impact it will have on advertisers. Watch this brief video to hear from Craig Woerz, whose agency, Media Storm, has planned and implemented more that 350 campaigns with interactive elements. You will also hear from Mike Miller,...
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ABOUT THIS SHOW
The media and marketing landscape is ever changing. New technologies and trends keep even the most experienced professionals on their toes. That’s why we’ve developed our award-winning Take Five for Your Future series. We bring together thought leaders and industry experts to share insights and analysis about advertising topics that matter to you most.
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Frequently Asked Questions
How many episodes does Comcast Spotlight Take Five have?
Comcast Spotlight Take Five currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Comcast Spotlight Take Five about?
The media and marketing landscape is ever changing. New technologies and trends keep even the most experienced professionals on their toes. That’s why we’ve developed our award-winning Take Five for Your Future series. We bring together thought leaders and industry experts to share insights and...
How often does Comcast Spotlight Take Five release new episodes?
Comcast Spotlight Take Five has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Comcast Spotlight Take Five?
You can listen to Comcast Spotlight Take Five on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
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