Big Google Search Update, Google Ads Bug, New Link Best Practices & More On Bing AI Search episode artwork

EPISODE · Feb 17, 2023 · 14 MIN

Big Google Search Update, Google Ads Bug, New Link Best Practices & More On Bing AI Search

from Search Engine Roundtable Podcast · host Barry Schwartz

What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines on policy circumvention for web spam. Google organized its sitemaps documentation. Bug publishers are super concerned with the new AI-powered search features from Bing and Google. Did you know Microsoft Bing's codename is Sydney? Microsoft Bing’s terms of service for this new AI are concerning some as well. An SEO poll says that most people don’t think Microsoft will gain too much market share. Microsoft posted that 71% thumbs upped its new AI results, but there is work to be done, Microsoft said. Google Ads released version 13 of its API. Google Ads added a quick campaign setting button, which the PPC industry love. Google My Business insights API is going away fully this coming Monday. Google said 301 redirects 1 to 1 close matches even if they are in different languages. Google said using a CDN as a bot interstitial is not a great idea. Google also wants CDNs to stop using 404s and 403s to reduce Googlebot crawl rates. Google is testing a new user interface to show the search menu bar in mobile search. And this SEO on Reddit has his company fly him around to post photos locally to social media; he is a legend, according to some. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable. SPONSOR: Wix - did you know you know Wix is now integrated with Google Search Console? You can monitor organic performance with GSC data in Wix Analytics and learn more at the Wix's SEO dashboard makes GSC data available at a glance post. 0:00 - Introduction  1:09 - Another Unconfirmed Google Search Ranking Algorithm Update Around February 14th 2:17 - Swarm Of Google Ads Campaign Ad Disapprovals & Suspensions 3:26 - New Google SEO Link Best Practices 4:03 - Google Simplifies Policy Circumvention Spam Policy 4:32 - Google Reorganizes Sitemaps Documentation 4:51 - Big Publishers Concerned With AI Powered Search From Google & Bing 8:13 - Microsoft Bing AI Codename: Sydney 8:33 - Does Microsoft Bing's New Terms Of Service Go Too Far? 8:57 - Survey Says SEO Think Microsoft will Gain Less Than 5% Market Share From Google 9:47 - Microsoft: 71% Of Searchers Give The New Bing Search AI Experience A Thumbs Up 11:03 - Google Ads API Version 13.0 Now Available 11:21 - Google Ads Gains Quick Campaign Settings Button 11:33 - PSA: Legacy Google My Business Insights API Going Offline Monday, February 20th 12:04 - Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match 12:30 - Google: Checking If The Site Connection Is Secure CDN Interstitials Are Not Search Engine Friendly 13:02 - Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates  13:14 - Google Mobile Tests Search Menu On Left Side Bar 13:29 - Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook 14:00 - Conclusion 

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Big Google Search Update, Google Ads Bug, New Link Best Practices & More On Bing AI Search

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