Search Engine Roundtable Podcast

Today we covered the heated Google ranking volatility we saw this morning, it might be big. Google is testing text link ads in AI Mode.  Google Ads August 17th bidding update finished on August 27th. We have data from Mike Ryan on the August 17th bidding update. Microsoft Advertising publishes its AI content transparency rules. Google’s EU ecosystem carousel is now live.0:00 - Introduction0:55 - Google rank volatility this morning1:53 - Google AI Mode text link ads3:58 - Google bidding update completed Aug 274:59 - Google Aug bidding update data6:40 - Microsoft Advertising Publishes AI Content Transparency Rules10:00 - Google EU’s ecosystem carousel is live 11:33 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google’s AI contribution report in Search Console is actually Google paying publishers for using its content in AI Overviews, AI Mode and Gemini.  Google Search had an unconfirmed update around September 4th that reversed on September 13th. Google page indexing report in Search Console is missing a chunk of data. Google Ads has Product value optimization beta. There are new dashboards in Google Analytics.0:00 - Introduction0:59 - Google paying publishers for their content used in AI Search5:51 - Google Search update on 9/4 that reverts 9/137:31 - Google page indexing report missing a lot of data8:48 - Google Ads Product value optimization beta11:00 - Lawnmower haircut 💇11:40 - Dashboards in Google Analytics 13:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search experiences. Google confirmed there was a temporary indexing reporting bug in Search Console. Google can lose faith in your website when you use programmatic SEO. Google said there is no absolute right when it comes to SEO. Google said the old position of 1 through 10 is hard to map for site owners. We have a new Google ranking factors survey from the industry. Almost 100% of the people also ask results are powered by AI Overviews. Google is testing thinner citation panels for AI Overviews. Google AI Overviews gets a character counter tool. Google Ads is offering ad credits, then revoked them only after the credits are spent. Google Ads is rolling out the new AI dashboard for some advertisers. Google is testing serving ads with restrictive match types in AI Mode. Google Ads added local customer optimization and store sales in data manager. Google Ads beta for budget oe bidding targets for search campaigns. Google Shopping Ads is showing the number of sold last week label and X days left on the sale label. Google Shopping Ads may have a reverse crocodile effect for AI Overviews. Google Merchant Center AI Performance report gets AI search intent, terms and attribution. Google Maps phone number scams seem scary. Google Business Profiles is missing data from September, so far. Apple said Siri handles 2.5 billion requests daily. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Ahrefs Custom Prompts lets you track the exact questions you care about - daily, across AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot –and see whether you get mentioned, or your competitor does. It's included in Ahrefs Lite and up, make sure to check it out.0:00 - Introduction1:08 - Google: EU DMA Changes Resulted In Largest Reduction In Search Quality2:37 - Regional Differences In Google Search Experience Documentation3:10 - Google Confirmed Indexing Reporting Bug From Yesterday As Short Blip3:46 - Google Can Lose Faith In Sites Based On Low Value Programmatic SEO4:32 - Google: Sometimes There Is No Absolute Right Answer For SEO5:09 - Google: The Old Position 1-10 Is Hard To Map For Site Owners5:48 - Google Ranking Factors Survey: Content & Backlinks Most Important6:34 - Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews7:06 - Google Tests Thinner AI Overview Citations Panel7:30 - Google AI Overviews Get A Character Counter Tool8:28 - Bait & Switch: Google Ads Revoking Credits After Advertisers Spend Them9:33 - Google Ads AI Dashboards Live For Some Advertisers9:46 - Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode10:17 - Google Ads Local Customer Optimization & Store Sales In Data Manager10:43 - Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns11:11 - Google Shopping Ads With Number Sold Last Week11:29 - Google Shopping Ads X Days Left Attribute On Sponsored Ads11:42 - Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews12:28 - Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution12:45 - Google Maps Phone Number in Photo Scam14 00 - September Data In Google Business Profiles Insights Missing14:11 - Apple: 2.5 Billion Siri Requests Every Day15:05 - Conclusion

Today we covered a new survey on the most important ranking factors for Google Search. Google has new advertising measurement updates.  ChatGPT Ads seems to be disallowing AI service on its platform. Google may be scamming advertisers into spending more through ad credits.  Google Maps contributor scams are coming up via photos posted with fraud phone numbers.0:00 - Introduction1:14 - Google ranking factors survey3:49 - Google advertising measurement updates4:41 - ChatGPT Ads disallowing AI service ads5:32 - Bait and switch with Google Ads credits7:58 - Google Maps contributor photo phone number scam13:16 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google posted a new help document on the regional differences in Google Search.  The people also ask feature is now almost 100% answered by Google AI Overviews.  Google’s John Mueller said there is no absolute right answer for SEO. Google had an index reporting bug yesterday. Google Ads rolls out local customer optimization and store sales in Data Manager. osoft Advertising removes Max CPC from new standalone bidding campaign and more. Google Merchant Center’s AI performance insights report added AI Search intent, AI Search terms and AI attributes. 0:00 - Introduction0:44 - Google documents regional differences in Google Search2:02 - No absolute right answer for SEO, says Google.4:46 - Google index reporting bug5:16 - Google people also asked almost 100% answered by AI Overviews7:21 - Microsoft Ads Max CPC update9:44 - Google Ads local customer optimization and store sales in Data Manager11:07 - Unhappy Higman12:04 - Google Merchant Center new AI Search intent, AI Search terms and AI attributes13:42 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google said the EU DMA changes resulted in its largest quality reduction in Google Search ever.  Google AI Overviews is testing thinner citation cards. Google AI Mode is testing paginated results with a skip button. Google Ads is rolling out the AI dashboard.  Google Ads is testing the quantity sold of an item as an ad extension. 0:00 - Introduction0:35 - Google: Largest search quality reduction ever5:45 - Google AI Overviews citation cards thinner6:35 - Google AI Mode paginations and skip7:00 - Google Ads AI dashboard rolling out9:48 - Google Ads quantity sold labels11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google has confirmed it has recently begun running a "small experiment" where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Google Shopping Ads data shows it might have a reverse crocodile effect with AI Overviews. Google may have a bug with its job search feature because it is barely showing any new jobs within its search results. Google Business Profiles lets some owners use a business photo for verification. Google will now give you an interactive widget within AI Overviews for when you are looking for a simple character counter website.  And Google can lose faith in your site over low value content.0:00 - Introduction0:50 - Google Ads testing serving search ads with restrictive match types in AI Mode3:05 - Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews5:50 - Google job search results stale6:18 - Google Business Profiles new business photo verification6:57 - Google AI Overviews Get A Character Counter Tool7:53 - Google can lose faith in your site.9:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI Overviews are expanding by default, making them more like AI Mode. Gemini 3.8 Flash is now powering AI Mode but it seems it is not linking or citing much at all. Content is disappearing from the Google News tab for some reason. Google said it does not penalize for old crusty links that may later link to shady content. Google spoke more about using the disavow link tool. Google Search Console’s AI performance reports and AI controls have been globally rolled out. Google confirmed its search spam teams are still actively fighting spam. Google Trends now lets you filter by pre-defined categories. Google is testing verifying searchers are human through a delayed continue button. Google Discover was not loading for a period of time this week. Google posted details on its European search dataset licensing program. I posted the monthly Google webmaster report. Bing is testing search results without site names in the snippet. Microsoft is forcing Copilot users to login, but not within Bing Search. Google is working on a fix for a Local Service Ads bug. Google AdSense will soon use Begin-to-Render impression measurements. Google Business Profiles test business photos for verification. Microsoft Advertising is rolling out a new design preview. Google Analytics was buggy as well, missing days of data. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay 𓍲 one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:51 - Judge Rules Google Ad Tech Business Won't Be Broken Up1:56 - Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button3:18 - Google Search Using Gemini 3.8 Flash In AI Mode3:47 - Google AI Mode Gemini 3.8 Flash Not Link / Citation Friendly?4:47 - Publishers Noticing Google News Tab Content Disappearing6:06 - Google: We Don't Penalize For Old Outbound Links With Shady Content6:59 - Google: The Disavow Tool Does Have Effects7:38 - Global: Google Search Console AI Performance Report & AI Control8:00 - Google Confirms Search Spam Team Is Fighting & Well Resourced8:17 - Google Trends Explore Page Adds Category Filtering8:53 - Google: Verifying Your Request To Continue To Search Results9:19 - Google Discover Not Loading Or Loading Slowly9:41 - Google European Search Dataset Licensing Program Details10:07 - September 2026 Google Webmaster Report10:20 - Bing Tests Search Result Snippets Without Site Names10:30 - Microsoft Forcing Copilot Users To Login But Not For Copilot Search Answers10:52 - Google Working On Fixing Local Service Ads Bug11:25 - Google AdSense Begin-to-Render Impression Measurement Coming11:57 - New Google Business Profiles Submit A Business Photo For Verification12:15 - Microsoft Advertising New Updated Design Preview12:38 - Google Analytics September 1 Data Missing12:49 - Conclusion

Today we covered that a judge ruled Google won’t be broken up over its ad tech monopoly ruling. Google AI Mode now uses Gemini 3.8 Flash but it doesn’t seem too link or citation friendly. Content seems to be disappearing from the Google News tab.0:00 - Introduction1:28 - Google won’t be broken up over ad tech5:33 - Google AI Mode with Gemini 3.8 Flash and it is not link friendly8:06 - Content disappearing from Google News tab9:33 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the current Google Analytics data bug that is freaking everyone out.  Google’s John Mueller said the disavow link tool does have an effect. Google AdSense will change its impression measurements to Begin-to-Render. Google Local Service Ads bug is being worked on.  Google Ads new pre-fill asset groups with generated assets. Bing is testing removing the site name from snippets.0:00 - Introduction1:34 - Google Analytics zero traffic bug2:10 - Google’s disavow tool does have an effect3:27 - Google Local Service Ads bug being worked on5:12 - Google AdSense to change impression measurements7:26 - Google Ads New Pre-Fill Asset Groups With Generated Assets9:50 - Bing testing search results without site names0:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the global rollout of the Google Search Console generative AI reports.  Google said crusty old links that now go to shady sites won’t hurt you.  Google added more human verification methods to Google Search. Google Ads is testing AI-generated what customers love from store rating reviews.0:00 - Introduction0:41 - Google Generative Search AI report globally available2:36 - Google on crusty old links5:08 - Google human verification6:49 - AI-generated from store rating reviews11:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google said its search team is still at it with fighting spam, does the data show that.  Google AI Overviews are now more like AI Mode results, which is not a great thing for us.  Google’s site reputation abuse policy won’t be enforced in several European regions.  Microsoft Advertising is previewing a new design. Google changes coming to Display & Video 360 API.0:00 - Introduction0:48 - Google AI Overviews more like AI Mode2:30 - Google site reputation abuse policy EEA4:40 - Microsoft Advertising new design preview6:42 - Google announces October changes to Display & Video 360 API8:46 - Google spam team still at it11:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect from abuse. Google seems to be showing fewer PDFs within Google Search but why. Google fixed the favicon bug and the crawl stats missing data. Google released updated help docs on the favicon to list out the supported formats including BMP, GIF, ICO, PNG, JPEG, PPM, and TIFF. The IRS and other federal websites dropped heavily in Google Search, I think it was a government issue, not a Google issue. Google AI Mode has new link carousels for developing topics. Google’s Robby Stein wants you to tell him what you want next for AI Mode. Google’s John Mueller said there is nothing special to do for generative AI responses. Google won’t enforce manual actions over site reputation abuse in Europe. Google announces search update for transparency purposes but actionable updates get blog posts and more. Google is aware of the missing reviews for reinstated Google Business Profiles. Google Ads is testing loading sponsored results using Gemini. Google Ads has a new channel setting prioritization slider. Google Ads has a new report for AI-created product titles. Google is expanding booking partners on Local Service Ads. Google will charge for missed and subsequent calls on Local Service Ads. Google Merchant Center increased the minimum size for product images to 500×500. Google is expanding the booking button to Search and PMax campaigns. Bing is testing renaming Copilot Search answers to AI Overviews. Microsoft Advertising search term landing page report is out for AI Max. Google has a special easter egg for Dolly Parton. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:40 - Google Search Ranking Volatility Continues Post Spam Update1:15 - Confirmed: Google Search Rolling Out google.com/goto Tracking Parameters2:28 - Google Search Showing Fewer PDF Files. But Why?3:36 - IRS Website Drops Heavily In Google Search4:55 - Google Fixed Favicon Bug & Crawl Stats Missing Data5:09 - Google Search Now Lists The Supported Favicon File Formats5:32 - Google AI Mode Also Gains Link Carousels For Developing Topics6:03 - Tell Google What You Want From AI Mode6:30 - Google: There Is Nothing Special To Do For Generative AI Responses In Search7:07 - Google Announce Search Updates For Transparency, Actionable Updates Get Blog Posts8:47 - Google Won't Enforce Its Site Reputation Policy Manual Actions In Europe9:24 - Google Aware Of Reviews Missing After Google Business Profile Reinstatement9:52 - Google Ads Tests Loading Sponsored Results Using Gemini With Animation10:55 - Google Ads Channel Settings Prioritization Slider (Alpha Test)11:36 - Google Ads AI-Created Product Titles Report Beta11:53 - Google Massively Expands Booking Partners On Local Services Ads12:18 - Google To Charge For Missed & Subsequent Calls On LSAs12:50 - Google Merchant Center Product Images Minimum Size Will Be 500x500 Pixels13:16 - Google Ads Book Buttons Expand To Search & Performance Max13:30 - Bing Tests Renaming Copilot Search Answer To AI Overviews13:43 - Microsoft Advertising Search Term Landing Page Report For AI Max14:04 - Google Search Has A Special Dolly Parton Easter Egg 🦋14:24 - Conclusion

Today we covered more Google search ranking volatility. Google seems to not be showing PDFs as often in the search results. Google added goto parameter redirects to the search result listings. Google AI Mode is rolling out link carousels.  Bing may be renaming Copilot Search answers to AI Overviews.  Google Ads has a new channel setting prioritization slider. 0:00 - Introduction0:55 - Google adds goto URL parameters to search results4:16 - Google ranking volatility 5:09 - PDFs go missing in Google Search6:54 - Google AI Mode with link carousels7:25 - Bing renaming Copilot Search to AI Overviews?8:10 - Google Ads channel setting prioritization slider 10:10 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google has released its third spam update of the 2026 year, the August 2026 spam update this week and finished rolling out Friday morning at 4:50am. Google Search’s AI Mode is now being powered sometimes by the new Gemini 3.7 Flash. Google’s John Mueller says it does not roll out updates prior to the announcement. He also explained why Google announces some search updates and not others. The Google Performance report for generative AI features had an impressions data logging bug. Google also may have a bug with favicons disappearing from the search results. Google Search will eventually support the new HTTP QUERY method. Google is pausing the AI-generated images in AI Overviews. Google is hiring a product manager for content automation. Google seems to be showing fewer video carousels in search. Google has updated the Preferred Sources button for the better. Google is bringing back Google Posts impression data. Google Business Profiles seems to be revamping the Q&A feature, maybe. Google Trends has new explore maps and regional breakdowns. Google Ads is testing enhanced matching setting in customer match. Google Ads and AI Max have new experimentation and planning features such as A/B test capabilities, brand and location parameters options and new Performance Planner predictions. Google Ads is testing a supersized review star layout. Google Ads can find sitelinks options for you. Google released the Google Ads API version 25.1. Google Local Services Ads new pre-badge ads and expansion of verticals. Microsoft Advertising is rolling out AI Max globally. Microsoft Ads Max CPC will no longer be available when creating new non-portfolio campaigns after October 1, 2026. Bing is testing larger images in the sponsored results. OpenAI is expanding ChatGPT Ads to 31 European markets. Apple added thousands of new IP addresses for Applebot to crawl from. More at Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine built for people who need answers. Ask about news, local recommendations, entertainment, technology, and more to get clear, trustworthy responses with transparent, cited sources and helpful visuals. Backed by 30 years of Yahoo Search expertise, Yahoo Scout makes it easier to find, understand, and act on information. Try it today at Scout.com.0:00 - Introduction0:54 - Google August 2026 Spam Update Has Been Unleashed1:38 - Google August 2026 Spam Update Has Finished Rolling Out2:13 - Google Search Using Gemini 3.7 Flash In AI Mode2:56 - Google: We Do Not Roll Out Updates Prior To The Announcement3:10 - Why Google Announces Some Search Updates But Not All3:23 - Google Performance Reports Drop In Impressions/Clicks ~August 124:11 - Spike In Complaints On Favicons Disappearing From Google Search4:29 - Google Search Will Eventually Support HTTP QUERY Method4:52 - Google AI Overviews With AI-Generated Images In The Wild (Test Paused)5:23 - Google Hiring A Product Manager For Content Automation5:48  - Google Search Video Carousel Showing Less Often6:22 - Google Preferred Source Button Improved For Publishers6:53 - Google Bringing Back Google Posts Insights (People Viewed)7:11 - Google Business Profiles Testing Revamped Q&A Feature7:32 - Google Trends Gains Explore Maps & Regional Breakdown7:56  - Google Ads Enhanced Matching In Customer Match8:23  - Google Ads & AI Max New Experimentation & Planning Features8:40 - Google Ads Tests New Review Layout With Supersized Star8:49- Google Ads Can Find Sitelinks For You9:02 - Google Ads API Version 25.1 Now Available9:11 - Google Local Service Ads Pre-Badge Ads & Expansion Of Verticals9:45 - Microsoft Advertising Rolling Out AI Max Globally10:00 - Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 110:20 - Bing Testing Large Images In Sponsored Results10:30 - ChatGPT Ads Expanding To 31 European Countries10:47 - Apple Adds Thousands Of New IP Addresses For Applebot To Crawl From11:05 - Conclusion 

Today we covered  Microsoft Advertising is rolling out AI Max globally. Google Ads is testing enhanced matching in customer match settings. John Mueller of Google explaining which Google updates they decide to announce and not announce. Favicons seem to be disappearing from Google Search.0:00 - Introduction1:42 - Microsoft Advertising is rolling out AI Max to all3:56 - Google Ads Enhanced Matching in Customer Match7:01 - When Google announces Google Search updates8:16 - Favicons disappearing from Google Search9:55 - Google Ads Enhanced Matching documentation live11:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google unleashed the August 2026 spam update and no, the volatility we saw prior was not this spam update. Google updates Branded searches conversion measurements. OpenAI is expanding ChatGPT Ads to 31 European regions. 0:00 - Introduction1:26 - Google August 2026 spam update2:26 - Google does not wait to announce updates4:42 - Google updates Branded searches conversion measurements 6:23 - OpenAI expanding ChatGPT Ads to European markets9:27 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a new bug with the Google Search Console Performance reports Generative AI feature data logging. Google paused the AI-generated images from showing up in AI Overviews. Google Ads will use generative-AI to resize your video ads for Performance Max campaigns. 0:00 - Introduction1:13 - Google Performance Report Data Bug2:17 - Google pauses AI-generated images test in AI Overviews4:47 - Google Ads to use generative-AI to resize PMax videos7:44 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the August 17th Google update is here, today is August 17th.  Google Ads language targeting changes are coming next month. Google AI Max timeline is also here.  Google Merchant Center for Agencies has a new limit.  Google Search can now use Gemini 3.7 Flash. Google is hiring a product manager for content automation. Google seems to be testing AI-generated images in AI Overviews for recipes.0:00 - Introduction2:50 - Google Ads August 17th Day Is Here5:14 - Google Ads language targeting changes 8:32 - Google Merchant Center for Agency account limit10:25 - Google AI Max timeline set11:55 - Gemini 3.7 Flash in Google Search13:01 - Google Hiring PM for Content Automation13:40 - Google AI Overviews with AI generated recipe images16:46 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we of course had more Google search ranking volatility, this time on the 12th. Google is testing new AI buttons on its home page, which makes you wonder. Google Search Console expanded its generative AI reporting tools again. Google AI Overviews for local results show AI slop. Google is creating AI-generated images in AI Overviews. Google can show spammy Google-selected canonical in Search Console. Don’t misconfigure your Cloudflare account, it can cause major issues for your SEO. Some SEOs are taking over expired X accounts of Googlers. Google Business Profiles now disallows repeated bilingual names and transliterated scripts. You can now report owner responses to reviews in Google. Google is still stealing advertiser accounts from agencies. Google Ads will drop the manual targeting setting in September. Google Ads is testing advertiser names and favicons at the top of ads. Google Ads and Google Analytics gain new AI features. Google Merchant Center performance reporting updates are coming August 24th. Microsoft Advertising has a new bulk edit and appeal for disapproved assets. ChatGPT Ads is testing AI-generated descriptive headlines. ChatGPT is making it harder to find sources in the interface. Google amends its lawsuit against SerpAPI citing licensed content. META/Facebook is crawling the web, maybe building an AI search engine. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Did you know there's a free version of Ahrefs? It has six tools - Site Explorer, Site Audit, Web Analytics, Social Media Manager, AI Content Helper, and SEO Toolbar. All free, no card required, no expiration date. Go to ahrefs.com/free and start working on your website's visibility.0:00 - Introduction1:00 - Google Search Ranking Volatility Spikes On August 12-131:28 - Google Home Page Create Images, Ask About Files & Brainstorm Buttons2:23 - Google Search Console Generative AI Performance Report Expands To More2:48 - Google AI Overview Local Results Pulling From Low-Quality Listicles3:39 - Google AI Overviews With AI-Generated Images In The Wild4:23 - Spammy Google Selected Canonical In Search Console5:07 - Misconfiguring Cloudflare Can Hurt Your SEO Badly6:02 - Googlebot Say They Are Coming From California But Might Not7:07 - SEOs Taking Over Expired Google X Accounts7:39 - Google Local Disallows Repeated Bilingual Names & Transliterations8:08 - Google Local Report Owner Response8:30 - Google Still Aggressively Poaching Agency Ads Accounts9:33 - Google Ads Language Targeting Update Coming In September10:09 - Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary10:33 - Google Ads & Google Analytics Gain New AI Features10:52 - Google Merchant Center Performance Reporting Update Coming August 24th11:18 - Microsoft Advertising Bulk Edit/Appeal Disapproved Assets11:39 - ChatGPT Ads With AI Descriptive Heading11:51 - OpenAI Makes The ChatGPT Sources Less Visible12:20 - Google Amends Lawsuit Against SerpApi Over Licensed Content13:03 - Meta/Facebook Crawling Web & May Be Building Search Engine13:26 - Conclusion 

Today we covered Google ranking volatility hitting yesterday. Be careful with your Cloudflare setting, it can hurt your SEO. OpenAI makes the sources in ChatGPT responses less visible. Google makes the subscriber count requirement for Search Profiles lower.0:00 - Introduction1:00 - Google search ranking volatility1:53 - Don’t misconfigure your Cloudflare account3:54 - ChatGPT sources are now less visible 8:27 - Google Search Profiles subscriber count requirement lower9:50 - Anu’s 🐳 story11:37 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google amended its lawsuit against SerpApi now citing licenses content protection and safeguards. Google Merchant Center performance reporting update is coming. Google added a campaign data import validation report in Google Analytics. New Google Ads help document named About Local customer optimization within Performance Max campaign for store goals.0:00 - Introduction3:10 - Google amends SerpApi lawsuit - licensed content5:04 - Google local AI Overviews filled with self-serving listicles 6:36 - Google Merchant Center performance report update coming9:00 - Google Analytics adds campaign data import validation10:04 - Google Ads new help document for local customer optimization within PMax campaigns12:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how it seems the Google Search Console generative AI performance reports are fully rolled out. Google Ads and Google Analytics added AI Overviews at the top of the pages, new AI data dashboard tools, and a new benchmarking AI feature. Google Ads is testing site names and favicons at the top of the sponsored results ad grouping section. And scammers are snapping up expired X accounts from Googlers. 0:00 - Introduction1:40 - Google AI Performance reports rolling out to all3:05 - Google Ads & Analytics new AI features7:09 - Google Ads testing name and favicon summaries at top of ad group10:17 - Expired X accounts being manipulated12:07 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google updated its home page to add some AI buttons right under the search bar.  Google Ads is rolling out the strong match labels in the wild. The Google Ads with AI labels on local pack and Discover. META/Facebook is crawling the web and may be building an AI search engine. ChatGPT Ads rolled out oCPC, AAM and a new product carousel.  Google Business Profiles won’t let you use bilingual names or scrip transliterations repeated in your business name.  0:00 - Introduction1:10 - Google Home Page with AI buttons3:45 - Google Ads strong match label in the wild6:23 - Google AI labels on Discover and Local Pack7:51 - META crawling the web, AI search coming?9:34 - ChatGPT Ads oCPC, AAM, new product carousel and more11:58 - Google Business Profiles bilingual names policy12:35 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend - some were pretty big. Google said Reddit gets no special preference in its search rankings or AI results. Google Search Console can indeed show AI Mode queries, just not where you expect them. Google crawled send HTTP requests for GET and POST but also HEAD, OPTIONS, PUT, PATCH, and DELETE. Google Assistant will be replaced by Gemini on mobile devices on September 4th. I posted the big Google Webmaster Report. Bing Webmaster Tools promises page and query level filtering. Google Ads test anchor text in sponsored result descriptions. Google Ads has a new video Q&A on the August 17 bidding update. Google Ads ad preview and diagnosis tool is broken. Google Product Listing Ads has a new Deal Ends annotation pilot. Google Ads won’t let free email accounts make some sensitive changes in Google Ads. Google Ads will migrate Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. Microsoft Advertising has new enclose audience ads placements within PMax and age exclusions. ChatGPT Ads have new ad formats and feature updates. Google has some massive leadership changes in its AI department, including Jeff Dean leaving and Demis Hassabis taking on a new role. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay 𓍲 one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.uction1:11 - Google Search Ranking Volatility Heats Up Into August 5th & 6th1:36 - Google Search Ranking Volatility Hits August 1st & Heats Up Into August 3rd1:52 - Google: Reddit Gets No Special Preference In Google Search Rankings2:33 - Google Search Console Shows AI Mode Queries, Not In Generative AI Reports3:58 - Google Crawlers Send HTTP Requests: HEAD, OPTIONS, PUT, PATCH, DELETE4:19 - Google Assistant Shutting Down On Mobile Devices On September 44:49 - August 2026 Google Webmaster Report5:04 - Bing Webmaster Tools Page & Query Level Filtering Coming To Reports5:30 - Google Ads Tests Anchor Text Hyperlinks In Ad Descriptions6:00 - Google Ads Live Tests Of Strong Match Labels6:46 - Google Ads Video Q&A On August 17 Bidding Update7:26 - Google Ads Ad Preview & Diagnosis Captcha Bug7:46 - New Google Product Listing Ads Deal Ends Experimental Annotation8:33 - Google Ads Won't Let Free Email Accounts Take Sensitive Actions8:59 - On Sep 1 Google Ads To Migrate ACA & Campaign-Level Broad Match To AI Max9:19 - Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns9:58 - ChatGPT Ads Updates: oCPC, Dynamic URLs, Muti-Product Carousel & More10:16 - Google AI Leadership Changes: Jeff Dean Leaves, Demis Hassabis Change & More11:50 - Conclusion 

Today we covered the core-like Google Search ranking volatility that hit yesterday.  Google had big executive changes with Jeff Dean leaving, Demise Hassabis changing roles and much more. Google Search Console can show AI Mode queries but not where you need it.  Google has new Deal Ends annotations for Product Listing Ads.  Microsoft Advertising adds excluded content terms for Audience Ads.0:00 - Introduction0:36 - Google ranking volatility - core like1:33 - Jeff Dean Leaves Google, Demise Hassabis Changes Roles & More3:40 - Google Search Console AI Mode queries?6:00 - Google Deal Ends annotation for PLAs8:47 - Microsoft Advertising excluded content terms for Audience Ads10:14 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google said Reddit gets no special preference in its search or AI rankings. Gemini will be replacing Google Assistant on September 4 on mobile devices. Google Ads is testing keyword anchor text links in ad descriptions. Google Ads has new help docs for PMax pay per leads.0:00 - Introduction1:08 - Google says Reddit gets no special preference4:06 - Gemini to replace the Google Assistant5:19 - Google Ads test anchor text hyperlinks in ad descriptions7:15 - Google Ads new help docs for PMax pay per leads8:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered more Google search ranking volatility kicking in this weekend and heating up today.  Bing Webmaster Tools promises the ability to filter by query, URL, etc in the performance reports. Google Search is testing making searchers sign in to see more results. ChatGPT Ads is rolling out a new campaign type for business agents.0:00 - Introduction0:47 - Google Search ranking volatility1:29 - Bing Webmaster Tools filtering coming 2:31 - Google Search tests sign in to continue searching4:30 - ChatGPT Ads Business Agent Campaign Type7:10 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube, TikTok and Instagram. Google page indexing delays has caused weird static snapshots. Google does not list the order precedence for how they deal with metadata conflicts. Google does support the unavailable_after date but it might not see it if you update it. Google prohibits marking up fake or undisclosed incentivized reviews. Almost half of all searches on Google show AI Overviews. Google removed the requirement to block internal search results from Google in its guidelines but it is still recommended. Bing is testing product pricing on product images in the search results. Google Shopping Ads is testing AI-generated descriptions. Google Ads has this new lead journey mapping feature. Google Ads also has something new called Budget Panel. Google Ads is rolling out Target CPA and Target ROAS bidding options. Google Ads product reports product clicks and non-product click metrics. Google Ads lets you exclude based on income for PMax campaigns. Google Ads conversion metrics document shared more on timing and data sources. Google Ads Editor version 2.13 is available. Microsoft Advertising ad previews hub now works for PMax campaigns. Microsoft Advertising is moving Predictive matching to Search Term matching. Microsoft earnings report showed its ad revenue for search and Bing was up 10%. ChatGPT Ads Manager has budget changes, new ad formats, new features and API changes. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by no one (we had an extra Friday this month), so please just subscribe to our YouTube channel.0:00 - Introduction0:47 - Google Search Ranking Volatility July 24th Through The Weekend1:20 - Google Platform Properties Now Fully Live2:22 - Google Page Indexing Report Delays Providing Static Data3:13 - Google Search Doesn't Publish Precedence For Metadata In Conflict4:01 - The Problem With unavailable_after - Google Might Not See Updated Dates4:35 - Google Review Snippets Prohibits Fake or Undisclosed Incentivized Reviews5:15 - Almost Half Of Google Searches Have AI Overviews & Climbing5:57 - Blocking Internal Search Results Not In Google Guidelines Anymore But...7:35 - Bing Testing Pricing On Product Images7:58 - Google Shopping Ads With AI-Generated Descriptions8:19 - Google Ads Lead Journey Mapping8:56 - Google Ads Budget Panel9:20 - Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options9:47 - Google Ads Gain Product Clicks & Non-Product Clicks Metrics10:23 - Google Ads Household Income Exclusions For PMax10:47 - Google Ads Conversion Measurement Doc Updated With Timing & Data Sources11:03 - Google Ads Editor Version 2.13 Is Now Available11:19 - Microsoft Advertising Ad Preview Hub For PMax Campaigns11:35 - Microsoft Ads Predictive Matching Moving To Search Term Matching11:51 - Bing Ads Revenue Up 10%12:22 - ChatGPT Ads Manager Budget Changes, New Features, API & Ad Formats12:42 - Conclusion

Today we covered how half of Google search results have an AI Overview.  Google is testing AI-generated descriptions on Shopping Ads. Google blamed the websites for a race-based AI Overview response. Microsoft earnings were out and Bing search ads are up 10%. 0:00 - Introduction2:00 - Google AI Overviews On Almost Half of Searches5:15 - Google Shopping Ads With AI-Generated Descriptions 9:12 - Google blames websites for race-based AI Overview response13:01 - Microsoft earnings with Bing ads up 10% 14:35 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Ads new budget panel is in the help document.  Google also had this new Lead Journey Mapping tool. Google Ads target CPA and target ROAS is showing as bidding options.  Google Platform Properties live for all in Google Search Console. Google Search has no order precedence for metadata conflict.  Google spoke about using the unavailable_after meta tag and can it cause issues. Bing is testing product images with pricing and more rows.0:00 - Introduction1:05 - Google Ads Budget Panel2:02 - Google Ads Lead Journey Mapping3:25 - Google Ads Target CPA & Target ROAS bidding options4:01 - Google Platform Properties live for all5:51 - Google on the unavailable_after meta tag7:09 - Google Search has no precedence for metadata conflicts8:20 - Bing product images with pricing data and more9:24 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Ads in account certification applications.  Google Ads has new product clicks and non-product clicks metrics.  Microsoft Advertising ad preview hub for PMax campaigns. And Google Search Console page indexing report has ongoing issues. 0:00 - Introduction0:38 - Google Ads in account certification application2:39 - Google Ads product clicks and non product click metrics3:15 - Microsoft Advertising Ad Preview hub for PMax campaigns 4:00 - Google page indexing report ongoing issues6:18 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google search ranking volatility over the weekend again.  Google reviews structured data has updated the guidelines for reviews snippets.  ChatGPT Ads has released some new features again. Google Ads Editor 2.13 is now out.  Google Ads has new household income exclusions. Google AdSense may be retiring the related search format on August 6th.0:00 - Introduction0:45 - Google Search ranking volatility over weekend2:15 - Google review snippets guidelines updated3:49 - ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools5:25 - Google Ads Editor 2.13 brings AI Max support to Shopping campaigns6:04 - Household income exclusions spotted in Performance Max campaigns7:27 - Google AdSense retiring Related search format 7:59 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering blocking Google Search completely. Google Search is now using the latest Gemini 3.5 Flash-Lite model. Google earnings were out, they made about $120 billion, with ad revenue up 14.5% and search up 17%. The European Commission fined Google $1 billion for being anti-competitive with Google Search and Google Play. Google’s lawsuit against SerpApi was dismissed because Google can’t copyright its search results. Google updated its crawl budget documentation. Google is sending email notices when review content is not posted. Google had another reviews bug, this time with review replies. Google is changing up the hotel search results over the DMA requirements. Google Local Service Ads are transitioning to Google Ads. Google Ads appeal limits are not 6 months. Google Ads AI Max for shopping campaigns is out. Google warned not to uninstall and reinstall the Google & YouTube Shopify sync app. Google comparison listing ads is changing to CSS product listing ads. Google AdSense related search format is to be retired August 6th. Bing is testing open sitelinks button in search. Bing is testing an image section for the shopping panel. ChatGPT is showing two ads from two different advertisers in the results. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:42 - Google Search Ranking Volatility This Weekend - Around July 18th & 19th1:27 - Google: We Send Billions Of Clicks To Websites Weekly Through AI Search2:32 - Large Publishers Strongly Considering Blocking Google Search Completely4:12 - Google Search Using Latest Gemini 3.5 Flash-Lite5:00 - Google Ad Revenue Up 14.5% With Revenue Up 24% - Biggest Quarter Ever5:42 - EU Fines Google $1 Billion Under DMA For Anti-Competitive Search Dominance6:18 - Google Lawsuit Against SerpApi Over Scraping Search Results Dismissed7:22 - Google Updates Its Crawl Budget Doc: Every Site Starts On Conservative Crawl7:50 - Google Maps Review Not Posted Email Notice8:17 - Another Google Local Bug: Google Local Review Replies Not Displaying8:39 - Google Hotel Search Updates In EU Based On DMA8:52 - Google Local Services Ads Transitioning To Google Ads Platform9:57 - Google Ads Appeals Limits Set To 6 Months10:13 - Google Ads AI Max For Shopping Campaigns Expands10:25 - Google Warns Not To Uninstall/Reinstall Google & YouTube Shopify App11:14 - Google Comparison Listing Ads Now CSS Product Listing Ads11:35 - Google AdSense Related Search Format To Be Retired On August 6th11:52 - Bing Tests Open Sitelinks Button In Search12:14 - Bing Tests Image Section In Shopping Panel12:23 - ChatGPT Showing Two Ads In Footer Of Results12:35 - Conclusion

Today we covered  how major publishers are threatening to block Google Search. Google was fined $1 billion by the EU over anti-competitive practices in Google Search and Google Play.  Google seems to have made changes to hotel search for the DMA already. Google earnings were highest ever, hitting $119 billion for the quarter and ad revenue was up 14.5%, search revenue up almost 17%. Google now emails when your review content is not posted.  Google Ads API version 25 is now available. OpenAI added new conversion value metrics tooltips. 0:00 - Introduction0:52 - Publishers threatening to block Google2:50 - Google fined $1 billion by EU commission3:45 - Google hotel search has changes already for DMA5:50 - Google earnings hit record with $119,8 billion8:40 - Google emails when review content is not posted9:53 - Google Ads API version 25 is out11:12 - ChatGPT adds new conversion value metrics11:34 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how a judge dismissed Google’s lawsuit against SerpApi. Google Search now uses Gemini 3.5 Flast-Lite, but how.  Google updated its crawl budget documentation.  Google Ads moved the missed opportunities report from labs to the recommendations tab. Google Ads appeal limits now set to 6 months.0:00 - Introduction0:52 - Google lawsuit against SerpApi dismissed3:33 - Google Search is now using Gemini 3.5 Flash-Lite 5:42 - Google updated its crawl budget docs6:28 - Google Ads missed opportunities report moved7:43 - 6 limit on appealing Google Ads violations10:44 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google moving Local Service Ads to Google Ads.  Google confirmed Local Inventory Ads will be enabled by default. Google drops $50,000 spend requirement for lead form assets.  Google Ads has bulk linking for Google Analytics. Bing tests an open button for sitelinks.0:00 - Introduction1:20 - Google Local Service Ads migrating to Google Ads5:18 - Google confirms Local Inventory Ads will be enabled by default 6:58 - Google drops $50K ad spend requirement for Lead Form assets9:12 - Google Ads with Google Analytics bulk linking9:53 - Bing tests open sitelinks button11:19 - NY Times Google article11:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s Nick Fox saying AI Mode and AI Overviews send billions of clicks to websites weekly. We saw some big Google search ranking volatility this weekend. Google said not to uninstall and reinstall the Google & YouTube Shopify sync app, Google will resolve it.  Google opened a form to request an extension for the closure of the Content API. Google business data feeds are now in Demand Gen campaigns. 0:00 - Introduction0:42 - Google AI Search sends billions of clicks weekly6:33 - Google search ranking volatility this weekend7:17 - Google & YouTube Shopify Sync App update8:25 - Google Content API deadline extension form9:55 - Google brings business data feeds to Demand Gen campaigns11:18 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th birthday with a brand new image search home page. Google AI Overviews will soon show AI-generated images in the responses. Google spoke about AI-generated content quality issues that cause indexing issues. Google said your are better off not using a lastmod date when it is going to be wrong. Google reaffirms to use self-referential canonicals. Google confirmed it is testing the hide/show sponsored products results in Google Shopping. Google Merchant Center is testing a new AI performance report. Google Ads says it is not making broader Smart Bidding updates but the PPC industry is not happy. Google Ads is turning on local inventory ads for Shopping campaigns in August. Google Ads PMax product reporting now uses all networks. Google Ads is asking for justifications when removing access from users. Google Ads conversion tracking statuses gain new options. Google Ads has new previews for assets, text customizations and final URL expansion. Google Business Profiles new Collected Info screen is live for some. Google’s reviews bug is being worked on and should be fixed soon. Apple Maps Ads prohibits home services ads, which is a big deal. ChatGPT Ads get location, audience and negative keyword exclusions. ChatGPT Ads also added new attributed sales value and sales ROAS metrics, plus a new product detail level screen. That was the search news this week at the Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine built for people who need answers. Ask about news, local recommendations, entertainment, technology, and more to get clear, trustworthy responses with transparent, cited sources and helpful visuals. Backed by 30 years of Yahoo Search expertise, Yahoo Scout makes it easier to find, understand, and act on information. Try it today at Scout.com.0:00 - Introduction1:07 - Google Search Ranking Volatility Around 7-Eleven1:59 - Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable2:51 - Google Image Search Home Page Goes From Simple Search Box To Gallery3:33 - AI Image Generation Now Within Google AI Overviews4:20 - Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content5:13 - Google: You're Better Off Without Lastmod Dates When They Are Incorrect5:37 - Google Reaffirms Include Canonical On Canonical Page Itself6:05 - Google Confirms Testing Hide Sponsored Products In Shopping Results6:35 - Google Merchant Center AI Performance Insights For AI Mode & AI Overviews7:15 - Google Ads Making Broader Smart Bidding Updates? Google Says No.8:17 - Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns8:50 - Google Ads Performance Max Product Reporting Now Uses All Networks9:26 - Google Ads Asks For Justification When Requesting Removal Of Access9:47 - Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured10:08 - Google Ads Previews For Assets, Text Customizations & Final URL Expansion10:18 - Google Business Profiles New Collected Info (Visuals)10:55 - New Google Reviews Bug: You Have No Reviews Yet11:15 - Apple Maps Ads Bans Home Service Businesses With Updated Terms11:55 - ChatGPT Ads Get Location & Audience Exclusion Controls12:15 - ChatGPT Ads Manager Gains Attributed Sales Value & Sales ROAS & Products12:32 - Conclusion 

Today we covered how Google spoke about indexing issues due to content quality, including AI-generated content. Google said not to use the lastmod date for sitemaps if the date is incorrect. Google gave us an update on the reviews bug.  Google Ads PMax product reporting has an update. Google Ads will turn on local inventory ads by default. Apple Maps banned home service businesses.  And Greg shared some news on smart bidding changes, specifically the impact on campaigns limited by budget.0:00 - Introduction1:02 - Google crawled not indexed AI-content quality issues4:00 - Google lastmod dates should be accurate or not used at all5:20 - Google reviews bug update6:11 - Google Ads Performance Max product reporting update7:46 - Apple Maps Ads bans home service businesses9:30 - Google Ads turns on Local Inventory Ads by default10:10 - Google Ads Smart bidding changes for limited by budget.16:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Image Search’s 25th birthday where a new gallery style home page will replace the clean search box.  Google AI Overviews will soon generate AI images to go along with AI answers.  Google is testing hide and show toggles for product ads in Google Shopping.  ChatGPT Ads got location and audience exclusions. OpenAI may miss its ChatGPT Ads revenue targets by 90%0:00 - Introduction2:54 - Google Image Search redesign for 25th birthday4:27 - Google AI Overviews to gain AI generated images6:52 - Google Shopping ads with hide and show product ads toggle8:03 - ChatGPT Ads gets location and audience exclusions9:50 - OpenAI’s ChatGPT ads may miss revenue targets by 90%12:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Merchant Center has its own AI Performance report, for some. We saw Google search ranking volatility around July 11th. ChatGPT Ads has new metrics for Attributed Sales Value and Sales ROAS and added product level reporting.0:00 - Introduction0:50 - Google Merchant Center AI performance report2:42 - Google 7-Eleven ranking update4:32 - ChatGPT Ads gain Attributed Sales Value and Sales ROAS metrics and product level reporting6:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Microsoft said Bing doesn’t do one-off search penalties.  Google updated its canonical documentation to say it takes up to two weeks and you should do self-referential canonicals.  Google has a new reviews bug that says you have no reviews yet.  Google fixed the hack for platform properties AI performance workaround. Google Ads new AI labels on ads. 0:00 - Introduction0:50 - Bing doesn’t do one-off search penalties2:20 - Google canonical updates; two weeks and self-referential3:35 - Google reviews bug again, you have no reviews4:49 - Google platform property AI performance hack reverted6:21 - Google Ads adds AI labels across ads11:31 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.bing, Microsoft, seo, bing seo, google, canonical, google seo, google search console, google review, google performance reports, google ai performance reports, google ads, ppc, google ai, ai, 

This week in search, we covered how Google’s Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok, X and YouTube. Google Search Generative AI controls are rolling out to more sites outside of the UK. There is a trick to see the AI performance reports for your new platform properties. Google Search Console’s page indexing report was fixed, for now. Google is testing google.com/goto tracking URL parameters in the search results. Google added Further Exploration to the AI Overviews. Google added product categories and sale duration to the Merchant Listings structured data. Google says it can take up to two weeks to fix canonicalization issues. Google Ads now has AI labels if the ad was created or edited using AI. Google Ads travel search campaigns expands its open beta for Things To Do and Events. Google is testing large visit site buttons on sponsored results. Google is also testing favicons on sitelinks in sponsored results. Google & YouTube Shopify sync app may cause a huge mess for your shopping campaigns after August 18th. ChatGPT Ads can now autogenerate ads for you and also added audience targeting. ChatGPT Ads has a new Overview tab and expanded to Japan and South Korea. Google Merchant Center Next is now just Merchant Center. Google Business Profiles appeals form added evidence to the workflow form. Google has another reviews bug, a scary one. And Bing is testing a new product detail overlay screen. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Have you checked out Ahref's Brand Radar? Brand Radar helps you track and grow your brand’s visibility across AI answers, YouTube and even Reddit. Uncover this immensely valuable data and learn more at https://ahrefs.com/brand-radar.0:00 - Introduction0:49 - Google Search Broke All Usage Records With Highest Usage Yesterday1:45 - Google Search Console Now Shows You Instagram, TikTok, X & YouTube Content Search Performance3:16 - Google Search Generative AI Controls Rolling Out Beyond UK Sites3:55 - Hack: Google AI Performance Reports For Platform Properties4:22 - Google Page Indexing Report Has Been Fixed & Updated4:40 - Google Tests google.com/goto Tracking URLs In Search Results5:32 - Further Exploration Found In The Wild Within Google AI Overviews5:48 - Google Adds Product Category & Sale Duration To Merchant Listing Doc6:42 - Google: Canonicalization Issues May Take Up To Two Weeks To Resolve7:11 - Google Ads Now Show AI Creation/Edited Labels7:59 - Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta8:20 - Google Tests Visit Site Button On Google Ads Sponsored Results8:44 - Google Ads Tests Favicons In Sponsored Results Sitelinks9:11 - Google & YouTube Shopify App Sync May Cause Mess After August 18th10:07 - ChatGPT Ads Can Generate Ads For You10:27 - ChatGPT Ads Gain New Audiences Targeting10:43 - ChatGPT Ads New Overview Tab, Expands To Japan & South Korea10:59 - Google Merchant Center Next Is Now Just Google Merchant Center11:23 - Google Business Profiles Appeals Adds Evidence Uploads In Workflow11:48 - New Google Reviews Bug: You Have No Reviews Yet12:18 - Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More12:42 - Conclusion 

Today we covered how Google announced it had broken all time historical usage records after Argentina scored its winning goal at the World Cup.  Google seems to be rolling out the search generative AI controls in Search Console to more.  Google Merchant Center Next dropped Next, it is just Merchant Center. Google Ads fights back on budget bidding changes complaints.0:00 - Introduction1:15 - Google broke usage records during World Cup3:46 - Google Search Generative AI controls expands5:35 - Google Merchant Center Next6:34 - Google Ads Fights Back On Budget Bidding Changes14:28 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google is testing google.com/goto tracking URLs in the search results and it might cause trouble for trackers. Google Business Profiles updated its appeal form.  Google Ads added frequently asked questions to the AI Max help document.0:00 - Introduction0:42 - Google Tests /goto tracking URLs from search results2:50 - Google Business Profiles updates appeals form4:25 - Google Ads added FAQs to AI Max help document5:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console releasing social and video channels reporting with platform properties. Google merchant listings structured data supports product categories and sale durations. Google is testing visit site buttons on sponsored results.0:00 - Introduction0:32 - Google Search Console reporting for social and video channels with platform properties3:02 - Google merchant listings has new product category and sale duration3:53 - Google visit site buttons on sponsored results5:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how last week, Google reviews went missing in masses and Google is investigating. Google page indexing report is now back, after 3 weeks of delays. Google AI Overviews now show further explorations section.  Google and YouTube Shopify sync app may cause a huge mess with your Google shopping campaigns.  ChatGPT Ads can use AI to generate your ads.0:00 - Introduction1:17 - Google local reviews go missing3:04 - Google page indexing report is back3:43 - Google AI Overviews further exploration5:05 - Google and YouTube Shopify app sync will cause a mess7:48 - ChatGPT Ads generate ads for you9:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, I covered that Google’s June 2026 spam update completed last Friday afternoon. Fraudulent DMCA takedown requests are breaking Google Search and no one seems to be doing anything. Google AI Mode improved links for recipes again. Google also started putting top stories carousels in AI Overviews. Google AI Overviews can show markdown files in snippets, but it doesn’t mean anything. Google is now sending searchers to publisher hosted AMP pages versus Google hosted cached pages. Google Search Console had its first data logging issue for the AI performance report, specifically with Discover. Google’s Liz Reid was interviewed and she wants your great content to shine in Google. Bing Webmaster Tools backfills data continuously, which is interesting. I posted the monthly Google Webmaster report. Google reviews are disappearing from Google Business Profiles. Google Trends added trending data with previous period comparison. Google Ads is making changes to bidding for campaigns limited by budget and it will cost you big time. Google Ads is testing AI generated summaries under descriptions. Google AdSense ad intents is adding AI generated content with Gemini. Google Ads added channel diagnostics for Performance Max campaigns. Google Ads is testing open in a new window icons. Google now lets you unsubscribe from those pesky and annoying Google Ad Expert consult booking emails. Microsoft Advertising has new beta experiment types for PMax. Fabrice Canel has announced he retired from Microsoft after almost 30 years. And the industry deeply mourns the passing of Bruce Clay, the Father of SEO. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay 𓍲 one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction1:40 - Google June 2026 Spam Update Has Finished Rolling Out3:08 - Fraudulent DMCA Takedowns Wreak Havoc In Google Search5:07 - Google AI Mode Improves Links For Recipes, Again6:00 - Google Begins Rollout Of Top Stories Carousel In AI Overviews6:30 - Google AI Overviews Showing Markdown Files In Snippets Unexpectedly7:14 - Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page8:03 - Google Search Console Has First Generative AI Reporting Bug On June 248:36 - Google's Head Of Search - Liz Reid: We Want Great Content To Shine9:34 - Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st10:25 - July 2026 Google Webmaster Report10:45 - Google Local Reviews Go Missing For Many Businesses11:28 - Google Trends Adds Comparison Over Time Data & Chart11:48 - Google Ads Makes Changes To Bidding For Campaigns Limited By Budget12:55 - Google Ads Tests AI Generated Summaries Under Descriptions13:48 - Google AdSense Ad Intents To Add AI-Gemini-Generated Content14:26 - Google Ads Performance Max Channel Diagnostics14:48 - Google Ads Tests Open In New Window Icon15:01 - You Can Now Unsubscribe From Google Ads Expert Book Call Emails15:39 - Microsoft Advertising Performance Max Experiments Beta Types15:57 - ChatGPT Ads Drops Sponsored Label For Ad Label16:13 - Fabrice Canel Retires From Microsoft After Almost 30 Years Of Service17:12 - The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO18:08 - Conclusion

Today we covered how Google Ads is making changes to bidding for campaigns limited by budget. Google Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within Channel Performance. Google Ads updated the all campaign drop down. Google Ads now lets you unsubscribe from those pesky ad expert emails. Google Search makes changes to the behavior of AMP pages. Bing Webmaster Tools continuously backfills data, for some reason.0:00 - Introduction0:37 - Google Ads changes to bidding for campaigns limited by budget5:33 - Google Ads Performance Max channel diagnostics6:34 - Google Ads all campaign drop down update7:23 - Google lets you unsubscribe for those pesky ad expert emails8:47 - Google Search changes with AMP pages10:48 - Bing Webmaster Tools backfills data all the time11:53 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.